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Yıl 2017, Cilt: 7 Sayı: 1, 379 - 388, 01.03.2017

Shahid Rasool Asif Ayub Kiyani Fadilah Binti Siali Hiram Ting Mahani Mohammad Abdu Shakur

Öz

Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan

Yıl 2017, Cilt: 7 Sayı: 1, 379 - 388, 01.03.2017

Shahid Rasool Asif Ayub Kiyani Fadilah Binti Siali Hiram Ting Mahani Mohammad Abdu Shakur

Öz

The aim of this study is to find out the relationship between the company image, company trust, consumer value and consumer innovativeness behavior. It focuses on how the company image and company trust influence the consumer value and consumer innovativeness behavior with respect to consumer independent judgment making and consumer novelty seeking. The research design of the study was cross-sectional and exploratory. The data were collected through a questionnaire from university students who were cell phone users. Consumer value has partially mediated between company image, company trust and consumer innovativeness behavior. The results showed the significant impact of company image and company trust on consumer innovativeness behavior rather than consumer value. Marketing manager and policy makers are willing to pay much attention to increase to the maximum consumers of their company’s products. Cell phone companies demand young buyers who are frequently changing their cell phones. Hence, this study gives a new aspect to enhance the cell phone consumer with the help of increasing the company image and company trust, instead of focusing on consumer values.

Anahtar Kelimeler

Company Image Company Trust Consumer Value Consumer Innovativeness Behavior

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Ayrıntılar

Diğer ID JA98AK25GP
Bölüm Araştırma Makalesi
Yazarlar

Shahid Rasool Bu kişi benim

Asif Ayub Kiyani Bu kişi benim

Fadilah Binti Siali Bu kişi benim

Hiram Ting Bu kişi benim

Mahani Mohammad Abdu Shakur Bu kişi benim

Yayımlanma Tarihi 1 Mart 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 7 Sayı: 1

Kaynak Göster

APA Rasool, S., Kiyani, A. A., Siali, F. B., Ting, H., vd. (2017). Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan. International Review of Management and Marketing, 7(1), 379-388.
AMA Rasool S, Kiyani AA, Siali FB, Ting H, Shakur MMA. Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan. IRMM. Mart 2017;7(1):379-388.
Chicago Rasool, Shahid, Asif Ayub Kiyani, Fadilah Binti Siali, Hiram Ting, ve Mahani Mohammad Abdu Shakur. “Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan”. International Review of Management and Marketing 7, sy. 1 (Mart 2017): 379-88.
EndNote Rasool S, Kiyani AA, Siali FB, Ting H, Shakur MMA (01 Mart 2017) Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan. International Review of Management and Marketing 7 1 379–388.
IEEE S. Rasool, A. A. Kiyani, F. B. Siali, H. Ting, ve M. M. A. Shakur, “Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan”, IRMM, c. 7, sy. 1, ss. 379–388, 2017.
ISNAD Rasool, Shahid vd. “Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan”. International Review of Management and Marketing 7/1 (Mart 2017), 379-388.
JAMA Rasool S, Kiyani AA, Siali FB, Ting H, Shakur MMA. Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan. IRMM. 2017;7:379–388.
MLA Rasool, Shahid vd. “Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan”. International Review of Management and Marketing, c. 7, sy. 1, 2017, ss. 379-88.
Vancouver Rasool S, Kiyani AA, Siali FB, Ting H, Shakur MMA. Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan. IRMM. 2017;7(1):379-88.