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Yıl 2016, Cilt: 6 Sayı: 6, 15 - 20, 01.07.2016

Lyudmila A. Lomova Dmitry V. Shiryaev İskandar S. Kobersy Anna A. Borisova Dmitry V. Shkurkin

Öz

Marketing Techniques in Management of Enterprises Engaged in Tourism

Yıl 2016, Cilt: 6 Sayı: 6, 15 - 20, 01.07.2016

Lyudmila A. Lomova Dmitry V. Shiryaev İskandar S. Kobersy Anna A. Borisova Dmitry V. Shkurkin

Öz

Tourism is regarded as the service industry and it is one of the largest and dynamic economic sectors. Being engaged in tourism, tourism enterprises have to solve a lot of challenging problems, such as to find a market, retain or win new customers, to solve what to do in services, what means to use for competing, etc. Not so long ago these actions in Russian travel companies have had subjective and routine nature and have not brought positive long-term results. The current business completely rejects the ideology of passive market presence. The marketing activity is becoming more and more important for Russian travel companies because both social-economic and political factors of our society have dramatically changed. Instead of centralized planning we have freedom of entrepreneurial initiative, instead of constant commodity and service deficiency there is their excessive supply, and instead of government monopoly there is tough competition among commodity producers. Marketing involves a lot of various activities including marketing researches, product development, its distribution, price fixing and advertising. The major purpose is investigation of the above-mentioned activities in order to make the marketing functioning of tourism enterprises the most effective.

Anahtar Kelimeler

marketing management tourism marketing management

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Ayrıntılar

Diğer ID JA28KP62YB
Bölüm Araştırma Makalesi
Yazarlar

Lyudmila A. Lomova Bu kişi benim

Dmitry V. Shiryaev Bu kişi benim

İskandar S. Kobersy Bu kişi benim

Anna A. Borisova Bu kişi benim

Dmitry V. Shkurkin Bu kişi benim

Yayımlanma Tarihi 1 Temmuz 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 6

Kaynak Göster

APA Lomova, L. A., Shiryaev, D. V., Kobersy, İ. S., Borisova, A. A., vd. (2016). Marketing Techniques in Management of Enterprises Engaged in Tourism. International Review of Management and Marketing, 6(6), 15-20.
AMA Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV. Marketing Techniques in Management of Enterprises Engaged in Tourism. IRMM. Temmuz 2016;6(6):15-20.
Chicago Lomova, Lyudmila A., Dmitry V. Shiryaev, İskandar S. Kobersy, Anna A. Borisova, ve Dmitry V. Shkurkin. “Marketing Techniques in Management of Enterprises Engaged in Tourism”. International Review of Management and Marketing 6, sy. 6 (Temmuz 2016): 15-20.
EndNote Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV (01 Temmuz 2016) Marketing Techniques in Management of Enterprises Engaged in Tourism. International Review of Management and Marketing 6 6 15–20.
IEEE L. A. Lomova, D. V. Shiryaev, İ. S. Kobersy, A. A. Borisova, ve D. V. Shkurkin, “Marketing Techniques in Management of Enterprises Engaged in Tourism”, IRMM, c. 6, sy. 6, ss. 15–20, 2016.
ISNAD Lomova, Lyudmila A. vd. “Marketing Techniques in Management of Enterprises Engaged in Tourism”. International Review of Management and Marketing 6/6 (Temmuz 2016), 15-20.
JAMA Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV. Marketing Techniques in Management of Enterprises Engaged in Tourism. IRMM. 2016;6:15–20.
MLA Lomova, Lyudmila A. vd. “Marketing Techniques in Management of Enterprises Engaged in Tourism”. International Review of Management and Marketing, c. 6, sy. 6, 2016, ss. 15-20.
Vancouver Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV. Marketing Techniques in Management of Enterprises Engaged in Tourism. IRMM. 2016;6(6):15-20.