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Yıl 2016, Cilt: 6 Sayı: 7, 1 - 5, 01.08.2016

Haslinda Musa Namirah Ab Rahim Fadhlur Rahim Azmi Abdul Samad Shibghatullah Norfaridatul Akmaliah Othman

Öz

Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises

Yıl 2016, Cilt: 6 Sayı: 7, 1 - 5, 01.08.2016

Haslinda Musa Namirah Ab Rahim Fadhlur Rahim Azmi Abdul Samad Shibghatullah Norfaridatul Akmaliah Othman

Öz

This paper aims to investigate the effectiveness of Social Media Marketing (SMM) practices to organizational performance, which focuses on Malaysian Small and Medium Enterprises (SMEs). Quantitative research method approach is applied to study three types of correlations: (1) brand reputation & image and online SMEs performances, (2) customer engagement and online SMEs performances, and (3) customer brand attitudes and online SMEs performances. Findings revealed that all of the independent variables were significant and have moderate relationship to the online SMEs performances. This study provided a transparent idea, which more clears on true important factors of social media marketing and online SMEs performances. The results of this study are believed would facilitate and motivate the SMEs in social media practice for marketing activities. Besides contribution to practice, the paper also contributed to the knowledge in Internet technology.

Anahtar Kelimeler

Social Media Marketing Brand Small and Medium Enterprise Performances

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA36EZ84UC
Bölüm Araştırma Makalesi
Yazarlar

Haslinda Musa Bu kişi benim

Namirah Ab Rahim Bu kişi benim

Fadhlur Rahim Azmi Bu kişi benim

Abdul Samad Shibghatullah Bu kişi benim

Norfaridatul Akmaliah Othman Bu kişi benim

Yayımlanma Tarihi 1 Ağustos 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 7

Kaynak Göster

APA Musa, H., Rahim, N. A., Azmi, F. R., Shibghatullah, A. S., vd. (2016). Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. International Review of Management and Marketing, 6(7), 1-5.
AMA Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM. Ağustos 2016;6(7):1-5.
Chicago Musa, Haslinda, Namirah Ab Rahim, Fadhlur Rahim Azmi, Abdul Samad Shibghatullah, ve Norfaridatul Akmaliah Othman. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing 6, sy. 7 (Ağustos 2016): 1-5.
EndNote Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA (01 Ağustos 2016) Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. International Review of Management and Marketing 6 7 1–5.
IEEE H. Musa, N. A. Rahim, F. R. Azmi, A. S. Shibghatullah, ve N. A. Othman, “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”, IRMM, c. 6, sy. 7, ss. 1–5, 2016.
ISNAD Musa, Haslinda vd. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing 6/7 (Ağustos 2016), 1-5.
JAMA Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM. 2016;6:1–5.
MLA Musa, Haslinda vd. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing, c. 6, sy. 7, 2016, ss. 1-5.
Vancouver Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM. 2016;6(7):1-5.