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Yıl 2016, Cilt: 6 Sayı: 7, 22 - 28, 01.08.2016

Öz

Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase

Yıl 2016, Cilt: 6 Sayı: 7, 22 - 28, 01.08.2016

Öz

Herbs have been used around the world since thousands of years ago, now, 80% of world population are using herbs as part of health practices and treatment of diseases. Due to the increasing interest on herbal products, the global herbal industry have expanded tremendously due to lifestyle changes caused by modernization and health problems. With the increase demand and usage of the herbal product, studies related to actual purchase is considered as limited. Hence,the main objective of the study is to investigate factors that influence the actual purchase related to herbal products. This study has enhanced the understanding factors that influence actual purchase and will provide insightful information to the entrepreneurs regarding the actual purchase of herbal products. Therefore, SMARTPLS was used in testing the interrelation between the proposed research model, the result shows that, perceived benefit moderates the relationship between attitude and actual purchase. In the last section, theoretical and practical implications of the study are discussed.

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Ayrıntılar

Diğer ID JA88EP32SB
Bölüm Araştırma Makalesi
Yazarlar

Sarina Ismail Bu kişi benim

Sany Sanuri Mohd Mokhtar Bu kişi benim

Yayımlanma Tarihi 1 Ağustos 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 7

Kaynak Göster

APA Ismail, S., & Mokhtar, S. S. M. (2016). Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase. International Review of Management and Marketing, 6(7), 22-28.
AMA Ismail S, Mokhtar SSM. Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase. IRMM. Ağustos 2016;6(7):22-28.
Chicago Ismail, Sarina, ve Sany Sanuri Mohd Mokhtar. “Moderating Role of Perceived Benefit on the Relationship Between Attitude and Actual Purchase”. International Review of Management and Marketing 6, sy. 7 (Ağustos 2016): 22-28.
EndNote Ismail S, Mokhtar SSM (01 Ağustos 2016) Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase. International Review of Management and Marketing 6 7 22–28.
IEEE S. Ismail ve S. S. M. Mokhtar, “Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase”, IRMM, c. 6, sy. 7, ss. 22–28, 2016.
ISNAD Ismail, Sarina - Mokhtar, Sany Sanuri Mohd. “Moderating Role of Perceived Benefit on the Relationship Between Attitude and Actual Purchase”. International Review of Management and Marketing 6/7 (Ağustos 2016), 22-28.
JAMA Ismail S, Mokhtar SSM. Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase. IRMM. 2016;6:22–28.
MLA Ismail, Sarina ve Sany Sanuri Mohd Mokhtar. “Moderating Role of Perceived Benefit on the Relationship Between Attitude and Actual Purchase”. International Review of Management and Marketing, c. 6, sy. 7, 2016, ss. 22-28.
Vancouver Ismail S, Mokhtar SSM. Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase. IRMM. 2016;6(7):22-8.