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Yıl 2016, Cilt: 6 Sayı: 7, 116 - 120, 01.08.2016

Öz

How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia

Yıl 2016, Cilt: 6 Sayı: 7, 116 - 120, 01.08.2016

Öz

This paper presents a preliminary analysis on how firm strategy affects the relationship between entrepreneurial strategic orientation and firm growth within the context of small and medium size hotels in Peninsular Malaysia. The hypotheses were tested using 254 completed questionnaires from hotel representatives at managerial level. Regression analysis results showed that the hypothesis on positive effect of entrepreneurial orientation on growth of small and medium size hotels could not be accepted. On the other hand, the hypothesis on the moderating effect of firm strategy on the relationship between entrepreneurial orientation and growth of small and medium size hotels was confirmed. Based on the findings, several implications are proposed.

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Ayrıntılar

Diğer ID JA66NY87FP
Bölüm Araştırma Makalesi
Yazarlar

Azilah Kasim Bu kişi benim

Levent Altinay Bu kişi benim

Yayımlanma Tarihi 1 Ağustos 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 7

Kaynak Göster

APA Kasim, A., & Altinay, L. (2016). How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. International Review of Management and Marketing, 6(7), 116-120.
AMA Kasim A, Altinay L. How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM. Ağustos 2016;6(7):116-120.
Chicago Kasim, Azilah, ve Levent Altinay. “How Does Firm Strategy Affect the Relationship Between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing 6, sy. 7 (Ağustos 2016): 116-20.
EndNote Kasim A, Altinay L (01 Ağustos 2016) How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. International Review of Management and Marketing 6 7 116–120.
IEEE A. Kasim ve L. Altinay, “How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”, IRMM, c. 6, sy. 7, ss. 116–120, 2016.
ISNAD Kasim, Azilah - Altinay, Levent. “How Does Firm Strategy Affect the Relationship Between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing 6/7 (Ağustos 2016), 116-120.
JAMA Kasim A, Altinay L. How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM. 2016;6:116–120.
MLA Kasim, Azilah ve Levent Altinay. “How Does Firm Strategy Affect the Relationship Between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing, c. 6, sy. 7, 2016, ss. 116-20.
Vancouver Kasim A, Altinay L. How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM. 2016;6(7):116-20.