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Yıl 2016, Cilt: 6 Sayı: 4, 866 - 871, 01.09.2016

Pebi Kurniawan İwan Sidharta

Öz

SERVQUAL on Brand Image and Relationship Equity

Yıl 2016, Cilt: 6 Sayı: 4, 866 - 871, 01.09.2016

Pebi Kurniawan İwan Sidharta

Öz

The purpose of this study is to determine the effect on the service quality toward brand image and the development of customer relationship. The object of research is the Umrah services in Bandung. The total respondents of this study are 187 people with proportional random sampling technique. Exploration research methods used Structural equation modeling (SEM) partial least square (PLS). The results showed that service quality was proven to give impact on equity relationship and brand image of the Umrah services. This implies that in order to improve the relationship equity Umrah services need to improve service quality and brand image so that companies can obtain optimal benefit.

Anahtar Kelimeler

service quality brand image relationship equity.

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA24ZS83UU
Bölüm Araştırma Makalesi
Yazarlar

Pebi Kurniawan Bu kişi benim

İwan Sidharta Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 4

Kaynak Göster

APA Kurniawan, P., & Sidharta, İ. (2016). SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing, 6(4), 866-871.
AMA Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. Eylül 2016;6(4):866-871.
Chicago Kurniawan, Pebi, ve İwan Sidharta. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing 6, sy. 4 (Eylül 2016): 866-71.
EndNote Kurniawan P, Sidharta İ (01 Eylül 2016) SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing 6 4 866–871.
IEEE P. Kurniawan ve İ. Sidharta, “SERVQUAL on Brand Image and Relationship Equity”, IRMM, c. 6, sy. 4, ss. 866–871, 2016.
ISNAD Kurniawan, Pebi - Sidharta, İwan. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing 6/4 (Eylül 2016), 866-871.
JAMA Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. 2016;6:866–871.
MLA Kurniawan, Pebi ve İwan Sidharta. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing, c. 6, sy. 4, 2016, ss. 866-71.
Vancouver Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. 2016;6(4):866-71.