Sipariş Teslim Tarihi Problemi İçin Çok Kriterli ve Çok Yöntemli Karar Destek Sistemi Önerisi

Yıl 2018, Cilt: 29 Sayı: 84, 65 - 78, 06.07.2018

Cemal Aktürk Sevinç Gülseçen

Öz

Siparişe göre üretim yapan firmalar, müşterilerinden gelen siparişleri hangi tarihte teslim edeceklerini belirleyerek müşterilerine teslim tarihi teklifinde bulunurlar. Müşterilerin beklentisinden daha geç bir tarih verilmesi durumunda firmalar siparişin iptali veya müşteri kaybı durumlarıyla karşılaşabilmektedir. Bu çalışmada müşteri memnuniyetini ve firmanın önceliklerini dengeleyebilmek için teslim tarihi belirleme problemini çok kriterli bir karar yapısı olarak ele alan bir karar destek modeli önerilmiştir. Önerilen modelde kullanıcı, teklif havuzundaki siparişleri tek arayüzde 6 karar modeli ile sıralayarak, her farklı sıralama modeli için siparişlere teslim tarihi atamasını gerçekleştirmektedir. Karar destek modeli 6 model için belirli bir planlama ufkunda teslim tarihi verilen siparişlerden ne kadar gelir elde edileceğini göstererek, pazarlama birimi yöneticilerine gelir yaklaşımına dayanarak karar verme kolaylığı sağlamaktadır. Yapılan çalışmada, teslim tarihi problemi çok kriterli bir karar yapısı ile modellenerek, 6 farklı yöntem ile aynı uygulama yazılımında kullanıcıya karar desteği sağlayan ilk çalışma olduğu için teslim tarihi literatürüne de katkı sağlanmıştır. 

Anahtar Kelimeler

Karar destek sistemleri, Çok kriterli karar modelleri, Siparişe göre üretim, Teslim tarihi

A Multi-Criteria, Multi-Method Decision Support System for the Order Delivery Date Problem

Öz

Make-to-order firms determine order delivery dates based on information provided by the customers and accordingly present their delivery date bids to customers. If a delivery is not made by the expected date, the company may face order cancellation or the customer’s refusal to pay. In this study, a decision support model, which deals with the problem of determining the delivery date, was proposed, and involves using a multi-criteria decision structure to balance customer satisfaction and organizational priorities. In the proposed model, the user assigns an order delivery date for each sorting model by sorting the orders in the bid pool of six decision models embedded into one interface. The proposed decision support model facilitates decision-making by utilizing six methods, based on the revenue approach of marketing managers, to determine how much revenue will be generated from orders with delivery dates within a specific period. In this study, the delivery date problem was modeled using a multi-criteria decision structure and contributes to delivery date literature by being the first study to develop a decision support system for users within the same application software, but with six different methods. 

Anahtar Kelimeler

Decision support systems, Multi-criteria decision models, Make-to-order, Delivery date

Kaynakça

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