DENISON'UN ÖNERDİĞİ UYUM SAĞLAMA YETENEKLERİYLE MILES ve SNOW'UN STRATEJİ TİPOLOJİSİNİN DESTEKLENMESİ ve AÇIKLANMASI ve BUNLARIN İŞLETMELERİN PERFORMANS ÇIKTILARI ÜZERİNE ETKİLERİNİN İNCELENMESİ

Öz

İşletmeler faaliyet gösterirken çeşitli yetenekler geliştirmektedir ve bu yetenekler her bir işletmeyi diğerinden ayırt eden temel unsurlardandır. İşletmeler bu yetenekler sayesinde faaliyetlerini sürdürür ve eylemlerini şekillendirirler. Denison (1990) öğrenen örgüt olma, yenilik yapma ve müşteri merkezli olmayı işletmelerin değişen çevreye adapte olmalarını sağlayan en önemli yetenekleri olarak önermektedir. Bu yetenekler işletmelerin her türlü özelliğini ve uygulamasını etkilemektedir. Strateji ise işletmelerin değişen şartlara uyum sağlayarak yaşamını sürdürme çabası olarak görüldüğünden bu yeteneklerle işletme stratejisinin geliştirilmesi ve uygulanması ilişkilidir. Literatür taraması olan bu makale ile bu yeteneklerin nasıl geliştirilebileceği ve birbirlerini nasıl etkilediğini ortaya koyma ve Miles ve Snow (1978) tarafından geliştirilen strateji tipolojisinin desteklenmesi ve açıklanması ve bu yetenekler ve uygulanan stratejilerin işletmelerin performanslarına etkilerinin incelenmesi amaçlanmaktadır.

Anahtar Kelimeler

• Uyum sağlama yetenekleri, strateji, performans

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