Heterotopya Olarak Metaverse Deneyimi: Duygu Temelli Ritimanalizi Çerçevesinde Bir Otoetnografi Çalışması
Yıl 2022,
, 95 - 117, 31.12.2022
Halime Dinç
,
Metin Argan
Öz
Metaverse, birçok alana katkıda bulunma potansiyeline sahip ve genişletilmiş, artırılmış ve sanal gerçekliği kullanarak fiziksel dünyayı genişletme potansiyeline sahip devrim niteliğinde bir teknolojik gelişme olarak karakterize edilebilir. Bu makalede, heterotopia alanı olarak metaverse deneyiminin ritim kavramsallaştırması ile kullanıcılarının duyguları arasındaki ilişkiyi araştırıyoruz. Bir heterotopya yeri olarak nitelendirilen metaverse'de duygu temelli ritimleri ortaya çıkarmak için işbirlikçi otoetnografi yöntemini uyguladık. Bu çalışmanın sonuçları “Belirsiz Beklentilerin Ritimleri Üzerine”, “Mekân Değişiminin Ritimleri Kışkırtması: Geçiş Ritimleri”, “Metaverse Ritminin Beden ve Zihin Hareketliliğine Yansımaları”, “Ritimlerin Uyumlanması ve Alışılagelmişliğin Ortaya Çıkışı”, “Göreceli Ritim: Göritmi” ve “Ritim Akışına Kapılmanın Mekânik Zaman ve Mekândan Ayrışması” başlıklı altı duygu temelli ritmi ortaya çıkarmıştır. Bulgular, uygulayıcıların metaverse veya sanal gerçeklik için stratejiler geliştirmeleri ve metaverse olayları, ilgili duygular ve potansiyel etkileri için kilit noktaları ortaya çıkarabilecek bazı çıkarımlar sağlar.
Kaynakça
- Adams‐Hutcheson, G., & Longhurst, R. (2017). At Least in Person There Would Have Been A Cup of Tea’: Interviewing Via Skype. Area, 49(2), 148-155.
- Anshu, K., Gaur, L., & Singh, G. (2022). Impact of Customer Experience on Attitude and Repurchase Intention in Online Grocery Retailing: A Moderation Mechanism of Value Co-Creation. Journal of Retailing and Consumer Services, 64, 102798.
- Argan, M., Argan, M. T., & Dinç, H. (2022). Beni Başka Âlemlere Götür! Kullanıcı Temelli Metaverse Etkinlik Deneyimi. Journal of Internet Applications and Management, 13(1), 33-53.
- Ash, J. (2013). Rethinking Affective Atmospheres: Technology, Perturbation and Space Times of the Non-Human. Geoforum, 49, 20-28.
- Ash, J. (2015a). The Interface Envelope: Gaming and the Logics of Affective Design. Bloomsbury Academic.
- Ash, J. (2015b). Technology and Affect: Towards A Theory of Inorganically Organised Objects. Emotion, Space and Society, 14, 84-90.
- Avcı, S. (2022). Bir Heterotopya Mekânı Olarak Metaverse Gerçekliğinde Kendilik Anlayışının Dönüşümü. İletişim Fakültesi Akademik Dergisi, 5(10), 187-206.
- Bo, X. U. (2021). From Virtual-Reality Fusion to Comprehensive Virtual: The Future of the Performing Arts. 2021 International Conference on Education, Humanity and Language, Art (EHLA 2021).
- Borch, C., Hansen, K. B., & Lange, A. C. (2015). Markets, Bodies, and Rhythms: A Rhythmanalysis of Financial Markets from Open-Outcry Trading To High-Frequency Trading. Environment and Planning D: Society and Space, 33, 1080–1097.
- Bryman, A. (2016). Social Research Methods. Oxford University Press.
- Buhalis, D. (2020). Technology in Tourism-From Information Communication Technologies to Etourism and Smart Tourism towards Ambient Intelligence Tourism: A Perspective Article. Tourism Review, 75(1), 267-272.
- Buhalis, D. and Karatay, N. (2022). “Mixed Reality (MR) For Generation Z in Cultural Heritage Tourism towards Metaverse”, in Stienmetz, J.L., Ferrer-Rosell, B. and Massimo, D. (Eds), Information and Communication Technologies in Tourism 2022, Springer, Cham, pp. 16-27.
- Buhalis, D., & Karatay, N. (2022). “Mixed Reality (MR) For Generation Z in Cultural Heritage Tourism towards Metaverse”, in Stienmetz, J.L., Ferrer-Rosell, B. and Massimo, D. (Eds), Information and Communication Technologies in Tourism 2022, Springer, Cham, pp. 16-27.
- Çavdar, R. Ç. (2018). Farklılığın Mekânı: Foucault ve Lefebvre’deki Heterotopya ve Heterotopi Ayrımı. İdealkent, 9(25), 941-959.
- Chang, H., Ngunjiri, F., & Hernandez, K. A. C. (2013). Collaborative Autoethnography. Left Coast Press.
- Cho, Y. (?) The Study on The Possibility of Expanding The Concepts of Liveness In Travis Scott's Astronomical.https://scholar.google.com/scholar?hl=tr&as_sdt =0%2C5&q=The+Study+on+The+Possibility+of+Expanding+The+Concepts+of+Liveness&btnG= (Access Date: 26.10.2022).
- Choi, H. S., & Kim, S. H. (2017). A Content Service Deployment Plan for Metaverse Museum Exhibitions—Centering On the Combination of Beacons and HMDs. International Journal of Information Management, 37(1), 1519-1527.
- Conlon, D. (2010). Fascinatin’rhythm (s): Polyrhythmia and the Syncopated Echoes of the Everyday. Geographies of Rhythm: Nature, Place, Mobilities and Bodies. Farnham: Ashgate, 7081.
- Edensor, T. (2016). Introduction: Thinking About Rhythm and Space. In Geographies of Rhythm (pp. 13-30). Routledge.
- Edensor, T. (Ed.). (2012). Geographies of Rhythm: Nature, Place, Mobilities and Bodies. Ashgate Publishing, Ltd.
- Edensor, T., & Holloway, J. (2008). Rhythmanalysing the Coach Tour: the Ring of Kerry, Ireland. Transactions of the Institute of British Geographers, 33(4), 483-501.
- Elden, S. (2004). Understanding Henri Lefebvre. A&C Black.
- Fiock, H., Meech, S., Yang, M., Long, Y., Farmer, T., Hilliard, N., ... & Cheng, Z. (2022). Instructional Design Learners Make Sense of Theory: A Collaborative Autoethnography. Educational technology research and development, 70(1), 31-57.
- Foucault, M. (1986). Of Other Spaces. In Diacritics, 16(1), 22-27.
- Gaggioli, A. (2017). Phygital Spaces: When Atoms Meet Bits. Cyberpsychology, Behavior, and Social Networking, 20(12), 774-774.
- Gibson, W. (1984). Neuromancer. London: Gollancz.
- Giddings, S. (2007). A'pataphysics Engine: Technology, Play, and Realities. Games and Culture, 2(4), 392-404.
- Gursoy, D., Malodia, S., & Dhir, A. (2022). The Metaverse in the Hospitality and Tourism Industry: An Overview of Current Trends and Future Research Directions. Journal of Hospitality Marketing & Management, 31(5), 527-534.
- Han, D. I. D., Bergs, Y., & Moorhouse, N. (2022). Virtual Reality Consumer Experience Escapes: Preparing For the Metaverse. Virtual Reality, 26, 1443–1458.
- Han, S. & Kim, T. (2021). News Big Data Analysis of ‘Metaverse’ Using Topic Modeling Analysis. Journal of Digital Contents Society, 22(7), 1091-1099.
- Harvey, D. (2013). Asi şehirler. Metis Yayınları, İstanbul.
- Henriques, J. (2010). The Vibrations of Affect and Their Propagation on a Night out on Kingston’s Dancehall Scene. Body & Society, 16(1), 57-89.
- Ihde, D. (2001). Bodies In Technology (Electronic Mediations). Minneapolis: University of Minnesota Press.
- Iparraguirre, G. (2016). Time, Temporality and Cultural Rhythmics: An Anthropological Case Study. Time & Society, 25(3), 613-633.
- Karaman, Y. (2018). Benjamin, Foucault ve Heterotopya. FLSF Felsefe ve Sosyal Bilimler Dergisi, 13(26), 267-286.
- Kärrholm, M. (2009). To The Rhythm Of Shopping—On Synchronisation In Urban Landscapes Of Consumption. Social & Cultural Geography, 10(4), 421-440.
- Kelly, K. (2016). The Inevitable. Understanding the 12 Technological Forces that will Shape our Future. New York: Viking.
- Lee, J. (2022). A Study on the Intention and Experience of Using the Metaverse. Jahr: Europski časopis za bioetiku, 13(1), 177-192.
- Lee, L. H., Braud, T., Zhou, P., Wang, L., Xu, D., Lin, Z., ... & Hui, P. (2021). All One Needs to Know About Metaverse: A Complete Survey on Technological Singularity, Virtual Ecosystem, and Research Agenda. Journal of Latex Class Files, 14(8), 1-66.
- Lefebvre, H. (1991). The Production of Space, translated by Donald Nicholson-Smith. Oxford: Blackwell.
- Lefebvre H. (1992) Éléments de rythmanalyse: Introduction à la connaissance des rythme. Éditions Syllepse, Paris.
Lefebvre, H. (1996). Writings on Cities, edited by E. Koffman and E. Lebas. Oxford: Blackwell.
- Lefebvre, H. (2004). Rhythmanalysis: Space, Time and Everyday Life, translated by S. Elden and G. Moore. London: Continuum.
- Lefebvre, H. (2013). Rhythmanalysis: Space, Time and Everyday Life. Bloomsbury Publishing.
- Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic Inquiry. Sage Publications.
- Massumi, B. (2002). Parables for the Virtual. Durham, NC: Duke University Press.
- Merriam, S. B., & Tisdell, E. J. (2015). Qualitative Research: A Guide to Design and Implementation. John Wiley & Sons.
- Milgram, P., & Colquhoun, H. (1999). A Taxonomy of Real and Virtual World Display Integration. Mixed reality: Merging real and virtual worlds, 1(1999), 1-26.
- Moritzen, K. (2022). Opening Up Virtual Mosh Pits: Music Scenes and In-Game Concerts in Fortnite and Minecraft. Journal of Sound and Music in Games, 3(2-3), 115-140.
- Obert, J. C. (2008). Sound and Sentiment: A Rhythmanalysis of Television. Continuum, 22(3), 409-417.
- Osman, R., Klusáček, P., Malý, J., & Alexandrescu, F. M. (2022). Rhythmanalysis and Reproduction of Space in a Brownfield Regeneration Process: the Case of Ústí nad Orlicí, Czech Republic. Eurasian Geography and Economics, https://doi.org/10.1080/15387216.2022.2057348
- Patton, M. Q. (2014). Qualitative Research & Evaluation Methods: Integrating Theory and Practice. Thousand Oaks, CA: Sage publications.
- Rickly, J. M. (2017). “They All Have a Different Vibe”: A Rhythmanalysis of Climbing Mobilities and the Red River Gorge As Place. Tourist Studies, 17(3), 223-244.
- Rosenthal, B.,& Brito, E. P. Z. (2022). The Global Rhythms of Consumption Practices. Marketing Theory, 22(39), https://doi.org/10.1177/14705931221081
- Salinas, L. (2016). The Production of Digital Public Spaces. Lancaster University (United Kingdom).
- Sivan, Y. (2008). The 3D3C Metaverse: A New Medium Is Born. New Media and Innovative Technology, 133, 159.
- Stephenson, N., (1992). Snow Crash, New York: Bantam.
- Tomlinson, J. (2007). The Culture of Speed: The Coming of Immediacy. Sage.
- Ural, A. G., & Ozen, E. S. (2022). An Analysis of Heterotopic Space: Hasanpaşa Gazhane, Enlightening Once Again. A|Z Itu Journal of the Faculty of Architecture, 19(2), 445-457.
- Van der Merwe, D. (2021, October). The Metaverse as Virtual Heterotopia. In 3rd world conference on research in social sciences.
- Vojcic, A. (2014). Henri Lefebvre and Elements of Rhythmanalysis. Theoria, 21, 71–103.
Metaverse Experience as Heterotopia: An Autoethnography Study in the Framework of Emotion-Based Rhythmanalysis
Yıl 2022,
, 95 - 117, 31.12.2022
Halime Dinç
,
Metin Argan
Öz
Metaverse can be characterized as a revolutionary technological advancement that has the potential to contribute to various areas and to extend the physical world using extended, augmented, and virtual reality. In this article, we explore the relationship between the rhythm conceptualization of the metaverse experience as heterotopia space, and its users’ emotions. We applied the collaborative autoethnography method to reveal emotion-based rhythms in metaverse characterized as a heterotopia place. The results of this study revealed six emotion-based rhythms titled “On the Rhythms of Uncertain Expectations”, “The Change of Space Provoking Rhythms: Transition Rhythms”, “Reflections of Metaverse Rhythm on Body and Mind Mobility”, “Harmonization of Rhythms and the Emergence of Customary”, “The Relativity Rhythm: Relative-rhythm” and “Dissociation of Mechanical Time and Space in the Rhythms Flow”. The findings provide some implications for practitioners to develop strategies for metaverse or virtual reality and reveal key points for metaverse events, corresponding emotions and its potential influences.
Kaynakça
- Adams‐Hutcheson, G., & Longhurst, R. (2017). At Least in Person There Would Have Been A Cup of Tea’: Interviewing Via Skype. Area, 49(2), 148-155.
- Anshu, K., Gaur, L., & Singh, G. (2022). Impact of Customer Experience on Attitude and Repurchase Intention in Online Grocery Retailing: A Moderation Mechanism of Value Co-Creation. Journal of Retailing and Consumer Services, 64, 102798.
- Argan, M., Argan, M. T., & Dinç, H. (2022). Beni Başka Âlemlere Götür! Kullanıcı Temelli Metaverse Etkinlik Deneyimi. Journal of Internet Applications and Management, 13(1), 33-53.
- Ash, J. (2013). Rethinking Affective Atmospheres: Technology, Perturbation and Space Times of the Non-Human. Geoforum, 49, 20-28.
- Ash, J. (2015a). The Interface Envelope: Gaming and the Logics of Affective Design. Bloomsbury Academic.
- Ash, J. (2015b). Technology and Affect: Towards A Theory of Inorganically Organised Objects. Emotion, Space and Society, 14, 84-90.
- Avcı, S. (2022). Bir Heterotopya Mekânı Olarak Metaverse Gerçekliğinde Kendilik Anlayışının Dönüşümü. İletişim Fakültesi Akademik Dergisi, 5(10), 187-206.
- Bo, X. U. (2021). From Virtual-Reality Fusion to Comprehensive Virtual: The Future of the Performing Arts. 2021 International Conference on Education, Humanity and Language, Art (EHLA 2021).
- Borch, C., Hansen, K. B., & Lange, A. C. (2015). Markets, Bodies, and Rhythms: A Rhythmanalysis of Financial Markets from Open-Outcry Trading To High-Frequency Trading. Environment and Planning D: Society and Space, 33, 1080–1097.
- Bryman, A. (2016). Social Research Methods. Oxford University Press.
- Buhalis, D. (2020). Technology in Tourism-From Information Communication Technologies to Etourism and Smart Tourism towards Ambient Intelligence Tourism: A Perspective Article. Tourism Review, 75(1), 267-272.
- Buhalis, D. and Karatay, N. (2022). “Mixed Reality (MR) For Generation Z in Cultural Heritage Tourism towards Metaverse”, in Stienmetz, J.L., Ferrer-Rosell, B. and Massimo, D. (Eds), Information and Communication Technologies in Tourism 2022, Springer, Cham, pp. 16-27.
- Buhalis, D., & Karatay, N. (2022). “Mixed Reality (MR) For Generation Z in Cultural Heritage Tourism towards Metaverse”, in Stienmetz, J.L., Ferrer-Rosell, B. and Massimo, D. (Eds), Information and Communication Technologies in Tourism 2022, Springer, Cham, pp. 16-27.
- Çavdar, R. Ç. (2018). Farklılığın Mekânı: Foucault ve Lefebvre’deki Heterotopya ve Heterotopi Ayrımı. İdealkent, 9(25), 941-959.
- Chang, H., Ngunjiri, F., & Hernandez, K. A. C. (2013). Collaborative Autoethnography. Left Coast Press.
- Cho, Y. (?) The Study on The Possibility of Expanding The Concepts of Liveness In Travis Scott's Astronomical.https://scholar.google.com/scholar?hl=tr&as_sdt =0%2C5&q=The+Study+on+The+Possibility+of+Expanding+The+Concepts+of+Liveness&btnG= (Access Date: 26.10.2022).
- Choi, H. S., & Kim, S. H. (2017). A Content Service Deployment Plan for Metaverse Museum Exhibitions—Centering On the Combination of Beacons and HMDs. International Journal of Information Management, 37(1), 1519-1527.
- Conlon, D. (2010). Fascinatin’rhythm (s): Polyrhythmia and the Syncopated Echoes of the Everyday. Geographies of Rhythm: Nature, Place, Mobilities and Bodies. Farnham: Ashgate, 7081.
- Edensor, T. (2016). Introduction: Thinking About Rhythm and Space. In Geographies of Rhythm (pp. 13-30). Routledge.
- Edensor, T. (Ed.). (2012). Geographies of Rhythm: Nature, Place, Mobilities and Bodies. Ashgate Publishing, Ltd.
- Edensor, T., & Holloway, J. (2008). Rhythmanalysing the Coach Tour: the Ring of Kerry, Ireland. Transactions of the Institute of British Geographers, 33(4), 483-501.
- Elden, S. (2004). Understanding Henri Lefebvre. A&C Black.
- Fiock, H., Meech, S., Yang, M., Long, Y., Farmer, T., Hilliard, N., ... & Cheng, Z. (2022). Instructional Design Learners Make Sense of Theory: A Collaborative Autoethnography. Educational technology research and development, 70(1), 31-57.
- Foucault, M. (1986). Of Other Spaces. In Diacritics, 16(1), 22-27.
- Gaggioli, A. (2017). Phygital Spaces: When Atoms Meet Bits. Cyberpsychology, Behavior, and Social Networking, 20(12), 774-774.
- Gibson, W. (1984). Neuromancer. London: Gollancz.
- Giddings, S. (2007). A'pataphysics Engine: Technology, Play, and Realities. Games and Culture, 2(4), 392-404.
- Gursoy, D., Malodia, S., & Dhir, A. (2022). The Metaverse in the Hospitality and Tourism Industry: An Overview of Current Trends and Future Research Directions. Journal of Hospitality Marketing & Management, 31(5), 527-534.
- Han, D. I. D., Bergs, Y., & Moorhouse, N. (2022). Virtual Reality Consumer Experience Escapes: Preparing For the Metaverse. Virtual Reality, 26, 1443–1458.
- Han, S. & Kim, T. (2021). News Big Data Analysis of ‘Metaverse’ Using Topic Modeling Analysis. Journal of Digital Contents Society, 22(7), 1091-1099.
- Harvey, D. (2013). Asi şehirler. Metis Yayınları, İstanbul.
- Henriques, J. (2010). The Vibrations of Affect and Their Propagation on a Night out on Kingston’s Dancehall Scene. Body & Society, 16(1), 57-89.
- Ihde, D. (2001). Bodies In Technology (Electronic Mediations). Minneapolis: University of Minnesota Press.
- Iparraguirre, G. (2016). Time, Temporality and Cultural Rhythmics: An Anthropological Case Study. Time & Society, 25(3), 613-633.
- Karaman, Y. (2018). Benjamin, Foucault ve Heterotopya. FLSF Felsefe ve Sosyal Bilimler Dergisi, 13(26), 267-286.
- Kärrholm, M. (2009). To The Rhythm Of Shopping—On Synchronisation In Urban Landscapes Of Consumption. Social & Cultural Geography, 10(4), 421-440.
- Kelly, K. (2016). The Inevitable. Understanding the 12 Technological Forces that will Shape our Future. New York: Viking.
- Lee, J. (2022). A Study on the Intention and Experience of Using the Metaverse. Jahr: Europski časopis za bioetiku, 13(1), 177-192.
- Lee, L. H., Braud, T., Zhou, P., Wang, L., Xu, D., Lin, Z., ... & Hui, P. (2021). All One Needs to Know About Metaverse: A Complete Survey on Technological Singularity, Virtual Ecosystem, and Research Agenda. Journal of Latex Class Files, 14(8), 1-66.
- Lefebvre, H. (1991). The Production of Space, translated by Donald Nicholson-Smith. Oxford: Blackwell.
- Lefebvre H. (1992) Éléments de rythmanalyse: Introduction à la connaissance des rythme. Éditions Syllepse, Paris.
Lefebvre, H. (1996). Writings on Cities, edited by E. Koffman and E. Lebas. Oxford: Blackwell.
- Lefebvre, H. (2004). Rhythmanalysis: Space, Time and Everyday Life, translated by S. Elden and G. Moore. London: Continuum.
- Lefebvre, H. (2013). Rhythmanalysis: Space, Time and Everyday Life. Bloomsbury Publishing.
- Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic Inquiry. Sage Publications.
- Massumi, B. (2002). Parables for the Virtual. Durham, NC: Duke University Press.
- Merriam, S. B., & Tisdell, E. J. (2015). Qualitative Research: A Guide to Design and Implementation. John Wiley & Sons.
- Milgram, P., & Colquhoun, H. (1999). A Taxonomy of Real and Virtual World Display Integration. Mixed reality: Merging real and virtual worlds, 1(1999), 1-26.
- Moritzen, K. (2022). Opening Up Virtual Mosh Pits: Music Scenes and In-Game Concerts in Fortnite and Minecraft. Journal of Sound and Music in Games, 3(2-3), 115-140.
- Obert, J. C. (2008). Sound and Sentiment: A Rhythmanalysis of Television. Continuum, 22(3), 409-417.
- Osman, R., Klusáček, P., Malý, J., & Alexandrescu, F. M. (2022). Rhythmanalysis and Reproduction of Space in a Brownfield Regeneration Process: the Case of Ústí nad Orlicí, Czech Republic. Eurasian Geography and Economics, https://doi.org/10.1080/15387216.2022.2057348
- Patton, M. Q. (2014). Qualitative Research & Evaluation Methods: Integrating Theory and Practice. Thousand Oaks, CA: Sage publications.
- Rickly, J. M. (2017). “They All Have a Different Vibe”: A Rhythmanalysis of Climbing Mobilities and the Red River Gorge As Place. Tourist Studies, 17(3), 223-244.
- Rosenthal, B.,& Brito, E. P. Z. (2022). The Global Rhythms of Consumption Practices. Marketing Theory, 22(39), https://doi.org/10.1177/14705931221081
- Salinas, L. (2016). The Production of Digital Public Spaces. Lancaster University (United Kingdom).
- Sivan, Y. (2008). The 3D3C Metaverse: A New Medium Is Born. New Media and Innovative Technology, 133, 159.
- Stephenson, N., (1992). Snow Crash, New York: Bantam.
- Tomlinson, J. (2007). The Culture of Speed: The Coming of Immediacy. Sage.
- Ural, A. G., & Ozen, E. S. (2022). An Analysis of Heterotopic Space: Hasanpaşa Gazhane, Enlightening Once Again. A|Z Itu Journal of the Faculty of Architecture, 19(2), 445-457.
- Van der Merwe, D. (2021, October). The Metaverse as Virtual Heterotopia. In 3rd world conference on research in social sciences.
- Vojcic, A. (2014). Henri Lefebvre and Elements of Rhythmanalysis. Theoria, 21, 71–103.