TR
EN
Analyzing factors distinguishing e-buyers from brick and mortar buyers
Öz
Growing interest in online shopping made the subject more popular. It is now more crucial to determine what motivates people to e-shop and why traditional shoppers are ‘put off’ by e-retailers. The purpose of this empirical study is to determine factors which separate traditional shoppers from online shoppers. The analyzed factors are Hedonic Shopping, Product Risk, Attitude toward Technology and Channel Risk. The research was conducted in Turkey. The data has been collected from consumers aged above 18 by using a survey. The research sample consists of 179 consumers. Logistic regression and one-way ANOVA tests are employed to data. It is developed a statistically significant model which predicts consumers’ shopping choice. Mainly online shoppers differentiate from traditional shoppers in terms of Channel Risk and Attitude toward Technology. Some managerial implications are also shared at conclusion.
Anahtar Kelimeler
Ayrıntılar
Birincil Dil
İngilizce
Konular
İşletme
Bölüm
Araştırma Makalesi
Yayımlanma Tarihi
1 Mayıs 2016
Gönderilme Tarihi
1 Mayıs 2016
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2016 Cilt: 7 Sayı: 1
APA
Yaraş1, E., & Aytaç2, M. B. (2016). Analyzing factors distinguishing e-buyers from brick and mortar buyers. Journal of Internet Applications and Management, 7(1), 5-19. https://doi.org/10.5505/iuyd.2016.37450
AMA
1.Yaraş1 E, Aytaç2 MB. Analyzing factors distinguishing e-buyers from brick and mortar buyers. iuyd. 2016;7(1):5-19. doi:10.5505/iuyd.2016.37450
Chicago
Yaraş1, Eyyup, ve Muhammed Bilgehan Aytaç2. 2016. “Analyzing factors distinguishing e-buyers from brick and mortar buyers”. Journal of Internet Applications and Management 7 (1): 5-19. https://doi.org/10.5505/iuyd.2016.37450.
EndNote
Yaraş1 E, Aytaç2 MB (01 Mayıs 2016) Analyzing factors distinguishing e-buyers from brick and mortar buyers. Journal of Internet Applications and Management 7 1 5–19.
IEEE
[1]E. Yaraş1 ve M. B. Aytaç2, “Analyzing factors distinguishing e-buyers from brick and mortar buyers”, iuyd, c. 7, sy 1, ss. 5–19, May. 2016, doi: 10.5505/iuyd.2016.37450.
ISNAD
Yaraş1, Eyyup - Aytaç2, Muhammed Bilgehan. “Analyzing factors distinguishing e-buyers from brick and mortar buyers”. Journal of Internet Applications and Management 7/1 (01 Mayıs 2016): 5-19. https://doi.org/10.5505/iuyd.2016.37450.
JAMA
1.Yaraş1 E, Aytaç2 MB. Analyzing factors distinguishing e-buyers from brick and mortar buyers. iuyd. 2016;7:5–19.
MLA
Yaraş1, Eyyup, ve Muhammed Bilgehan Aytaç2. “Analyzing factors distinguishing e-buyers from brick and mortar buyers”. Journal of Internet Applications and Management, c. 7, sy 1, Mayıs 2016, ss. 5-19, doi:10.5505/iuyd.2016.37450.
Vancouver
1.Eyyup Yaraş1, Muhammed Bilgehan Aytaç2. Analyzing factors distinguishing e-buyers from brick and mortar buyers. iuyd. 01 Mayıs 2016;7(1):5-19. doi:10.5505/iuyd.2016.37450
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