Sosyal medya kullanımının çalışanların iş performansına etkisi

Öz

Günümüz yüksek rekabet ortamında faaliyet gösteren işletmeler gelişmiş teknolojilerini artan şekilde iş süreçlerine uyarlayıp kullanmaktadırlar. Gelişmiş teknolojilerin kullanım alanlarından biri de sosyal ağlardır (veya geniş kabul görmüş adıyla sosyal medyadır). Sosyal medya işletmelerde sadece eğlenme ve sosyalleşme amacıyla değil iş amaçları için de kullanılmaktadır. Fakat, sosyal medyanın personelin iş performansına etkisi hakkında yazında sınırlı bilgiye rastlanılmaktadır.  Dolayısıyla, bu ampirik çalışmada sosyal medya kullanımının çalışanların iş performansına etkisinin hizmet işletmeleri kapsamında araştırılması amaçlanmıştır. Hizmet sektöründe faaliyet gösteren işletmelerinde, yüz yüze anket yoluyla rastgele seçilmiş 205 iş görenden veri elde edilmiştir. Veri analizinde yapısal eşitlik modellemesi tekniği kullanılmıştır. Araştırmada, sosyal medya kullanımı ile iş gören performansı arasında pozitif ve anlamlı ilişki olduğu belirlenmiştir. Araştırma sonucuna göre çalışanların işletmelerde sosyal medya kullanımının kaçınılmaz bir gerçek olduğu değerlendirilmiştir. Bu gerçekten hareketle yöneticilerin, çalışanların sosyal medyayı iş amaçlı kullanmaları yönünde bilgilendirmeleri ve hatta teşvik etmelerinin gerektiği söylenebilir. Bu şekilde hareket edildiğinde işletmeler iş süreçlerinde sosyal medyadan maksimum fayda elde edebilirler.

Anahtar Kelimeler

• Sosyal medya,Çalışan performansı,Görev performansı,Bağlamsal performans,Hizmet sektörü

The Effect of Use of Social Media on Employee job Performance

Öz

Organizations currently performing in a highly competitive environment are increasingly interested in adopting advance technologies for their business operations. One of the places where these technologies are widely used is social networking (or commonly known as social media). Social media is not only used for entertainment and socialization, but also used for business purposes in organizations. However, knowledge about the impact of use of social media on employee job performance is limited. Therefore, the purpose of his empirical research was to investigate the effect of use of social media usage on employee job performance in the service providing sectors. Survey data were collected from 205 respondents through the simple random sampling technique. A Structural Equation Modelling method was employed for data analysis. Results demonstrated a positive and significant relationship between use of social media and employee job performance. Since the use of social media is inevitable in work environments, management in organizations should find ways to get the maximum benefit of its use in business processes.

Anahtar Kelimeler

• Social media,employee performance,task performance,contextual performance,service sector

Kaynakça

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