The Modeling of the Use of Industry 4.0 and 5.0 in the Marketing Mix with the Philosophy of Mathematics

Yıl 2024, , 115 - 135, 30.12.2024

Esen Gürbüz , Alp Eren Alp

https://doi.org/10.56203/iyd.1562315

Öz

The explanation of the transformation of the marketing mix elements (product, price, promotion, place, physical evidence, people, and process), which are a brief, clear, and concise classification of marketing activities, in relation to the technological developments driven by Industry 4.0 and Industry 5.0, becomes important. It should be considered as a significant outcome that this study makes it possible to demonstrate this explanation through the philosophy of mathematics. The logical analysis of the results derived from the propositions obtained in this context includes conditional statements that establish relationships between the elements of the marketing mix. In this study, demonstrating the transformation of the marketing mix elements during the Industry 4.0 and Industry 5.0 eras and their integrated application through the philosophy of mathematics constitutes its unique value, as no previous work has been conducted in this area.

Anahtar Kelimeler

Industry 4.0, Industry 5.0, the Marketing Mix, Philosophy of Mathematics

Endüstri 4.0 ve 5.0'ın Pazarlama Karmasında Kullanımının Matematik Felsefesi İle Modellemesi

Öz

Pazarlama faaliyetlerinin kısa açık ve net bir sınıflaması olan pazarlama karması elemanlarının (ürün, fiyat, tutundurma, dağıtım, fiziksel kanıt, insanlar ve süreç) Endüstri 4.0 ve Endüstri 5.0’ı içeren teknolojik gelişmelere bağlı olarak dönüşümünün açıklanması önemli olmaktadır. Bu açıklamanın matematik felsefesi ile ispatının mümkün olduğu, bu çalışmanın önemli bir sonucu olarak, göz önünde bulundurulmalıdır. Bu kapsamda elde edilen önermelere ilişkin sonuçların mantıksal analizi, pazarlama karması elemanları arasında ilişki kuran koşullu ifadeleri içermektedir. Bu çalışmada pazarlama karması elemanlarının içerisinde bulunduğumuz Endüstri 4.0 ve Endüstri 5.0 döneminde ki dönüşümünün ve birbirleriyle entegre olarak uygulanmasının, matematik felsefesi ile ispatının ortaya konulması, bugüne kadar bu alanda yapılan bir çalışmanın olmaması yönüyle özgün değerini oluşturmaktadır.

Anahtar Kelimeler

Endüstri 4.0, Endüstri 5.0, Pazarlama Karması Elemanları, Matematik Felsefesi.

Kaynakça

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