Sosyal Franchising Sistemine Yönelik Teorik Bir İnceleme

Yıl 2023, Cilt: 4 Sayı: 1, 31 - 49, 11.07.2023

Ozge Ugurlu , Güler Tozkoparan

https://doi.org/10.56203/iyd.1307418

Öz

Çalışmanın konusunu, sosyal girişimleri büyütmek ve ölçeklendirmek için bir yöntem olan sosyal franchising sistemi oluşturmaktadır. Bu doğrultuda çalışmanın amacı, sosyal girişimleri ve sosyal franchising’i açıklamaya ve anlamaya yönelik bir değerlendirme sunarak sosyal franchising konusundaki bilgileri derinleştirmeye yardımcı olmaktır. Bu bağlamda öncelikle, sosyal girişimcilik kavramı tanımlanmıştır. Daha sonra sosyal franchising kavramı tanımlanarak sosyal franchising ile ticari franchising arasındaki benzerlik ve farklılıklar ele alınmış, sosyal girişimlerin sosyal franchising sistemi içerisinde yer almalarının sağlayacağı avantajlar belirtilmiştir. Çalışmada son olarak, kavramın teorik açıdan daha iyi anlaşılması adına sosyal franchising’i açıklamaya yönelik teorilere yer verilmiştir. Söz konusu teoriler Kaynak Kıtlığı Teorisi, Vekalet Teorisi ve Sosyal Sermaye Teorisidir. Bu doğrultuda sosyal franchising kavramı, belirtilen teoriler ışığında incelenmiş, her bir teorinin sosyal franchising kavramını ne ölçüde açıkladığı ortaya konulmaya çalışılmıştır. Çalışmanın, sosyal franchisingle ilgili kavramsal bir çerçeve sunarak alan yazına, sosyal girişimlerin ve sosyal franchising’in karşı karşıya olduğu finansal ve sürdürülebilirlik konularındaki kısıtlılıkları açıklamak ve bu kısıtlılıkların üstesinden gelmek için yapılması gerekenler noktasında rehberlik ederek de uygulayıcılara katkı sunması beklenmektedir.

Anahtar Kelimeler

Sosyal franchising, sosyal girişimcilik, sosyal franchising teorileri

A Theoretical Review of the Social Franchising System

Öz

The subject of the study is the social franchising system, which is a method for growing and scaling social enterprises. In this direction, the aim of the study is to help deepen the knowledge on social franchising by providing an evaluation to explain and understand social enterprises and social franchising. In this context, firstly, the concept of social entrepreneurship is defined. Then, the concept of social franchising was defined and the similarities and differences between social franchising and commercial franchising were discussed, and the advantages of social enterprises in the social franchising system were stated. . Finally, in order to better understand the concept from a theoretical perspective, theories to explain social franchising are included in the study. These theories are Resource Scarcity Theory, Agency Theory, and Social Capital Theory. In this direction, the concept of social franchising has been examined in the light of the mentioned theories, and it has been tried to reveal the extent to which each theory explains the concept of social franchising. It is expected that the study will contribute to the literature by providing a conceptual framework for social franchising, explaining the financial and sustainability constraints faced by social enterprises and social franchising, and guiding the practitioners at the point of what needs to be done to overcome these limitations.

Anahtar Kelimeler

Social franchising, social entrepreneurship, social franchising theories

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