Yapay Zeka Destekli Afiş Tasarımında Estetik Karar Alma Süreçleri ve Analizi

Yıl 2025, Cilt: 8 Sayı: 2, 16 - 32, 26.12.2025

Abdulkadir Özdemir , Mustafa Günay

https://doi.org/10.53804/izlek.1840227

Öz

Grafik tasarım alanında yapay zeka teknolojilerinin hızla yaygınlaşması, geleneksel estetik karar alma mekanizmalarında dönüşümlere yol açmaktadır. Bu çalışma, afiş tasarımında insan tasarımcıların ve yapay zeka sistemlerinin estetik tercihlerini karşılaştırmalı olarak incelemektedir. Literatür taraması yöntemiyle gerçekleştirilen araştırmada, renk uyumu, tipografi seçimi, kompozisyon dengesi ve görsel hiyerarşi gibi temel estetik unsurlar ele alınmıştır. İnsan tasarımcıların bağlamsal anlayış, kültürel kodlama ve duygusal derinlik açısından üstünlük gösterdiği, yapay zeka sistemlerinin ise veri tabanlı optimizasyon ve hız konularında avantajlı olduğu tespit edilmiştir. Hibrit yaklaşımların her iki tarafın güçlü yönlerini birleştirme potansiyeli taşıdığı görülmüştür. Çalışma bulguları, tasarım eğitimi müfredatlarının güncellenmesi ve yapay zeka okuryazarlığının geliştirilmesi gerekliliğini ortaya koymaktadır.

Anahtar Kelimeler

Yapay Zeka , Afiş Tasarımı , Estetik Karar Verme , Grafik Tasarım , Algoritmik Estetik

Aesthetic Decision-Making Processes and Analysis in Artificial Intelligence-Supported Poster Design

Öz

The rapid spread of artificial intelligence technologies in the field of graphic design is leading to transformations in traditional aesthetic decision-making mechanisms. This study comparatively examines the aesthetic preferences of human designers and artificial intelligence systems in poster design. In the research conducted using the literature review method, fundamental aesthetic elements such as color harmony, typography selection, compositional balance, and visual hierarchy were addressed. It was determined that human designers demonstrate superiority in terms of contextual understanding, cultural coding, and emotional depth, while artificial intelligence systems have advantages in data-driven optimization and speed. Hybrid approaches were found to have the potential to combine the strengths of both sides. The findings of the study reveal the necessity of updating design education curricula and developing artificial intelligence literacy.

Anahtar Kelimeler

Artificial Intelligence , Poster Design , Aesthetic Decision-Making , Graphic Design , Algorithmic Aesthetics

Kaynakça

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