İspanyol kültür ve eğlence endüstrisine COVID-19 etkisi: Dijital ekonomide kamu ve özel yönetimin değerlendirilmesi

Öz

Bu araştırma, karantina sırasında kültürel tüketimin ve sosyal refahın kolaylaştırılmasıyla birlikte, dijital ekonomi bağlamında, Covid-19 karantinasının İspanyol kültür ve eğlence endüstrisi üzerindeki etkisini değerlendiriyor. Böylece dijital ekonomi ve refah ekonomisiyle ilgili bazı konular tartışıldıktan sonra anket aracılığıyla toplanan verilere dayalı ampirik bir analiz yapılıyor. Karantina döneminde ağırlıklı olarak can sıkıntısı, kaygı ve stresle başa çıkmak için eğlence aracı olarak kültür tüketiminin arttığı tespit edildi. Görsel-işitsel ürünler özellikle film ve dizi hemen hemen tüm bireyler tarafından tüketilmiştir. Müzik konusunda, canlı konserler veren ve hayranlarıyla sosyal ağlar aracılığıyla etkileşime giren şarkıcıların veya grupların daha iyi konumlandığını görüyoruz. İnsanların dijital format yerine kağıt formatını tercih etmesiyle birlikte okumak da karantina sırasında önemli bir etkinlikti. En çok tüketilen kültürel ürünlerin İspanyol yapımlarından olması dikkat çekmektedir. Bu anlamda, Covid-19 krizinin kültür sektörü için mutlak bir kriz yaratmadığı, aktörlerin dijital dönüşüme hızla uyum sağlaması ölçüsünde bu sektörün büyümesi ve güçlenmesi için uygun fırsatlar sağladığı görülmüştür. Ayrıca kültürel organizasyonların dijitalleşmesi, yalnızlık ve stresli durumlara karşı sosyal refahın eğlence ile korunmasına yardımcı olmaktadır.

Anahtar Kelimeler

• Kültür ve eğlence endüstrisi
• dijital ekonomi
• refah ekonomisi
• yeni politik ekonomi
• Covid-19

COVID-19 impact into the Spanish cultural & entertainment industry: Assessment of public and private management in digital economy

Öz

This research evaluates the impact of the COVID-19 lockdown on the Spanish cultural and entertainment industry in a context of digital economy, with the facilitation of cultural consumption and social wellbeing during the confinements. Thus, after discussing some issues related to digital economy and wellbeing economics, there is an empirical analysis based on data collected by means of a questionnaire. It is found that the consumption of culture has increased during the quarantine mainly as a means of entertainment for dealing with boredom, anxiety and stress. Audiovisual products were consumed by almost all individuals, especially in the form of movies and series. Regarding music, we find that singers or groups that performed live concerts and interacted with their fans via social networks were better positioned. Reading was also a relevant activity during the quarantine, with people preferring the paper format rather than the digital one. It is noteworthy that the most consumed cultural products from Spanish productions. In this way, the COVID-19 crisis did not necessarily generate a crisis for the cultural industry and, in fact, provided relevant opportunities for the growth and consolidation of this sector to the extent that the actors rapidly adapted to the digital transformation. Also, this digitalization of cultural organizations it helps to keep the social wellbeing with entertainment against the lonely and stressful situations.

Anahtar Kelimeler

• Cultural & entertainment industry
• COVID-19
• digital economy
• wellbeing economics
• new political economy

Kaynakça

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