Nowadays, management and marketing communication has changed with postmodernism. Especially in tourism which is a labor-intensive sector, businesses or destination management that do not keep up with this change will have difficulty in continuing their lives. According to the postmodern approach, a strong link should be established between the consumer / employee / tourist and the business / destination. Establishing this link connects the employee to the business, and quality of service or quality experiences emerge. Besides the employees, establishing this link enables the tourist to become the business's top brand advocate. In this context, storytelling, which is one of the most important postmodern tools that should be used in the context of management-organization and marketing, has been thoroughly examined in this study. This article was prepared as a literature review. The studies on storytelling in the literature are examined and its use in tourism has been discussed. In this context, recommendations on how to use storytelling in the tourism sector are presented in the conclusion.
|Konular||Otelcilik, Konaklama, Spor ve Turizm|
: 16 Kasım 2020
|APA||Kaya, B , Gümüş, M . (2020). Postmodern Bir Araç Olarak Hikaye Anlatıcılığının Turizm Açısından Önemi . Journal of Applied Tourism Research , 1 (2) , 115-132 . Retrieved from https://dergipark.org.tr/tr/pub/jator/issue/58969/826872|