Bireylerin Etik Tüketime Yönelik Tutumları ile Kişisel Sosyal Sorumluluk Algıları Arasındaki İlişkilerinin İncelenmesi

Öz

Günümüzde tüketicilerin satın alma kararları, yalnızca ürünün maddi özelliklerine değil; aynı zamanda sosyal, çevresel ve etik değerlere dayalı faktörlere göre şekillenmektedir. Bu durum, tüketicilerin bilinç düzeyinin artması ve toplumsal sorumluluk bilincinin yaygınlaşmasıyla daha da belirgin hale gelmiştir. Buna bağlı olarak etik tüketim, bireyin değer yönelimlerini ve toplumsal duyarlılığını yansıtan önemli bir gösterge haline gelmiştir. Bu araştırma, bireylerin etik tüketime yönelik tutumları ile kişisel sosyal sorumluluk algıları arasındaki ilişkiyi incelemeyi amaçlamaktadır. Araştırma verileri kolayda örnekleme yöntemi ile 680 katılımcıdan çevrimiçi anket yoluyla toplanmıştır. Veriler, SPSS programı kullanılarak bağımsız örneklem t-testi ve ANOVA analizleri ile değerlendirilmiştir. Araştırma bulguları, cinsiyet, yaş, eğitim düzeyi, seyahat deneyimi, gönüllülük ve bağış yapma davranışlarının etik tüketim tutumları üzerinde anlamlı farklılıklar yarattığını ortaya koymuştur. Erkeklerin bazı sosyal sorumluluk alanlarında daha yüksek duyarlılık gösterdiği, kadınların ise çevre dostu ürünlere yönelik ödeme istekliliğinde öne çıktığı tespit edilmiştir. Ayrıca yaş ve eğitim düzeyinin artmasıyla etik tüketime yönelik farkındalığın yükseldiği tespit edilmiştir. Araştırma sonuçları, kişisel sosyal sorumluluk algısının etik tüketim davranışlarını anlamada önemli bir açıklayıcı olduğunu göstermektedir.

Anahtar Kelimeler

• Etik Tüketim
• Sosyal Sorumluluk
• Gönüllülük
• Tüketici Tutumu

Examining The Relationship Between Individuals’ Attitudes Towards Ethical Consumption and Their Perceptions of Personal Social Responsibility

Öz

In today’s marketplace, consumers’ purchasing decisions are shaped not only by the material attributes of products but also by social, environmental, and ethical considerations. This situation has become more pronounced with the increase in consumer awareness and the widespread recognition of social responsibility. Accordingly, ethical consumption has become an important indicator reflecting individuals’ value orientations and social sensitivity. This study aims to examine the relationship between individuals’ attitudes toward ethical consumption and their perceptions of personal social responsibility. Research data were collected from 680 participants through an online survey using the convenience sampling method. The data were analyzed with SPSS software employing independent samples t-tests and ANOVA. The findings reveal that gender, age, education level, travel experience, volunteering, and donation behavior create significant differences in ethical consumption attitudes. While men exhibited greater sensitivity in certain areas of social responsibility, women were found to be more willing to pay for environmentally friendly products. Moreover, ethical consumption awareness was found to increase with age and higher education levels. Overall, the results indicate that personal social responsibility perceptions play a crucial role in shaping ethical consumption behaviors.

Anahtar Kelimeler

• Ethical Consumption
• Social Responsibility
• Volunteering
• Consumer Attitudes

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