Business Intelligence as a Strategic Asset: Enhancing Decision Quality, Effectiveness and Performance in NGOs

Yıl 2025, Sayı: 71, 221 - 238, 27.06.2025

Majd Aldin Abou Helal , Meral Dülger Taşkın

https://doi.org/10.26650/JECS2024-1552780

Öz

The exponential growth of unstructured data has prompted organizations to adopt Business Intelligence (BI) tools. While BI adoption in profit-seeking sectors is well-studied, its use in non-governmental organizations (NGOs) remains underexplored. This study aims to fill this gap by investigating how BI technologies enhance decision-making quality, organizational effectiveness and performance in NGOs operating in Türkiye. Grounded in the Resource-Based View framework, the study posits that data quality is critical for BI to improve decision-making quality, ultimately leading to improved organizational outcomes. Survey data collected from 178 NGOs reveal findings consistent with the existing research in the for-profit sector. The results demonstrate that NGOs can leverage BI tools to optimize resource allocation and program implementation, align decision-making processes with their missions and goals, better serve their stakeholders, improve program outcomes, and enhance overall organizational effectiveness and performance. This study makes a significant contribution to the literature by highlighting the key role of BI technologies in the non-profit sector. Ultimately, this study underscores the transformative potential of BI technologies in improving decision-making and organizational outcomes in NGOs, offering a valuable foundation for future research and practical applications in the sector.

Anahtar Kelimeler

Business Intelligence , Decision-Making Quality , Organizational Performance , Organizational Effectiveness , Non-Governmental Organizations

Kaynakça

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