The Relationship Between the Environmental Attitude, Behavioral Role and Support of The Local Resident in Sustainable Development of Tourism: The Example ofAlanya

Öz

The aim of this study is to determine the behavioral role of local people in the sustainable development process of a tourism destination and the affecting factors of this role. In this context, local residents living in Alanya, which is an important mass tourism destination both nationally and internationally, have been determined as the population of this study. A total of 450 local people were reached and a one-to-one survey was conducted with them. As a result of the analysis, the environmental attitudes of the local right are divided into two dimensions, ecocentric and anthropocentric. The items in the behavioral role scale are gathered under four dimensions. These are economic roles, social roles, cultural roles and environmental roles. The six items that local people support to sustain tourism development are evaluated under one dimension. According to the results, the variables affecting the behavioral role of the local people were determined as their environmental attitudes. Local residents also support sustainable tourism development in Alanya. The behavioral roles and environmental attitudes of local people predict their support for sustainable tourism development processes within a model.

Anahtar Kelimeler

• Behavioural role
• sustainable tourism
• environmental attitude
• local resident
• structural equation model

Turizmin Sürdürülebilir Gelişiminde Yerel Halkın Davranışsal Rolü, Çevresel Tutumu ve Verdiği Destek Arasındaki İlişki: Alanya Örneği

Öz

Bu çalışmanın amacı, bir turizm destinasyonunun sürdürülebilir gelişim sürecinde yerel halkın davranışsal rolünü ve bu role etki eden faktörleri belirlemektir. Bu kapsamda ulusal ve uluslararası alanda önemli bir kitle turizm destinasyonu olan Alanya’da yaşayan 18 yaş ve üzeri yerel halk çalışmanın evreni olarak belirlenmiştir. İhtiyaç duyulan birincil veriler oluşturulan anket formları aracılığıyla elde edilmiştir. Toplamda 450 yerel halka ulaşılmış ve bu kişilerle birebir anket uygulaması gerçekleştirilmiştir. Yapılan faktör analizi sonucunda, yerel hakın çevresel tutumlarını ölçmeye yönelik 20 madde iki boyut altında toplanmıştır. Bunlar ekosentrik tutum ve antroposentrik tutum olarak adlandırılmıştır. Davranışsal rol ölçeğini oluşturan 24 madde dört boyut altında toplanmıştır. Bunlar ekonomik rol, sosyal rol, kültürel rol ve çevresel rol olarak adlandırılmıştır. Yerel halkın sürdürülebilir turizm gelişimine verdiği destek 6 madde ile ölçülmüştür. Ölçeği oluşturan altı madde tek boyut altında değerlendirilmiş ve analizler bu boyut üzerinden yürütülmüştür. Araştırma sonucunda yerel halkın çevresel tutumlarının, davranışsal rolleri üzerinde etkili olduğu belirlenmiştir. Ayrıca yerel halk, Alanya’da sürdürülebilir turizm gelişimini de (STG) desteklemektedir. Yerel halkın davranışsal rollerini sergileme derecesi ve çevreye yönelik tutumlarının bir model dahilinde sürdürülebilir turizm gelişim sürecine verdikleri destek üzerinde etkili olduğu görülmüştür.

Anahtar Kelimeler

• Davranışsal rol
• sürdürülebilir turizm
• çevresel tutum
• yerel halk
• yapısal eşitlik modeli

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