Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies

Begüm Şahin; Ünsal Sığrı

Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies

Öz

Purpose- Market orientation has a crucial role to drive superior value for customers. In this research, it is aimed to investigate the market-orientated activities of startup companies based on three components of responsive market orientation following as customer orientation, competitor orientation, innovation orientation and additionally under a type of organizational culture as adhocracy cluster orientation. Methodology- For this purpose, it is conducted a qualitative multiple case study on 6 Turkish startup companies which are located in Ankara. The startups are determined by theoretical (purposive) sampling and semi-structured face-to-face interviews are used for data collection. The data-treatment technique is ethnography based on content analysis. Findings- The quantitative analysis findings revealed that the startups in the research sample show the behaviors supporting the conceptual model of the study as four dimensions of responsive market orientation are observed in their behaviors. Practical Implications- Marketing efforts reaching customers is to achieve business performance goals for startups as well as large-sized companies. We think that the results revealing responsive market orientation in startups increase the awareness of the importance and cruciality of the concept for entrepreneurs. Originality- Our spectacular finding reveals the issues that it is not very clear what activities under marketing strategies startups build to be market-orientated. It is aimed to make a contribution about the phenomenon that is important to be scalable and growing up in entrepreneurship roadmap. Originality- Our spectacular finding reveals the issues that it is not very clear what activities under marketing strategies startups build to be market-orientated. It is aimed to make a contribution about the phenomenon that is important to be scalable and growing up in entrepreneurship roadmap.

Anahtar Kelimeler

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Begüm Şahin Bu kişi benim
0000-0003-2013-5060
Türkiye

Ünsal Sığrı Bu kişi benim
0000-0002-8870-7398
Türkiye

Yayımlanma Tarihi

30 Haziran 2022

Gönderilme Tarihi

24 Kasım 2021

Kabul Tarihi

2 Haziran 2022

Yayımlandığı Sayı

Yıl 2022 Cilt: 11 Sayı: 1

IZ

https://izlik.org/JA66UC47GJ

Kaynak Göster

RIS / Bibtex

APA

Şahin, B., & Sığrı, Ü. (2022). Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies. Journal of Entrepreneurship and Innovation Management, 11(1), 105-141. https://izlik.org/JA66UC47GJ

AMA

1.Şahin B, Sığrı Ü. Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies. JEIM. 2022;11(1):105-141. https://izlik.org/JA66UC47GJ

Chicago

Şahin, Begüm, ve Ünsal Sığrı. 2022. “Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies”. Journal of Entrepreneurship and Innovation Management 11 (1): 105-41. https://izlik.org/JA66UC47GJ.

EndNote

Şahin B, Sığrı Ü (01 Haziran 2022) Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies. Journal of Entrepreneurship and Innovation Management 11 1 105–141.

IEEE

[1]B. Şahin ve Ü. Sığrı, “Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies”, JEIM, c. 11, sy 1, ss. 105–141, Haz. 2022, [çevrimiçi]. Erişim adresi: https://izlik.org/JA66UC47GJ

ISNAD

Şahin, Begüm - Sığrı, Ünsal. “Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies”. Journal of Entrepreneurship and Innovation Management 11/1 (01 Haziran 2022): 105-141. https://izlik.org/JA66UC47GJ.

JAMA

1.Şahin B, Sığrı Ü. Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies. JEIM. 2022;11:105–141.

MLA

Şahin, Begüm, ve Ünsal Sığrı. “Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies”. Journal of Entrepreneurship and Innovation Management, c. 11, sy 1, Haziran 2022, ss. 105-41, https://izlik.org/JA66UC47GJ.

Vancouver

1.Begüm Şahin, Ünsal Sığrı. Responsive Market Orientation: A Qualitative Research on Turkish Startup Companies. JEIM [Internet]. 01 Haziran 2022;11(1):105-41. Erişim adresi: https://izlik.org/JA66UC47GJ