Kadın Girişimci Performansının Rekabet Avantajı ve İşletme Performansı Üzerindeki Etkisi

Öz

Proje Numarası

SBA-2023-10555

The Impact of Women Entrepreneur Performance on Competitive Advantage and Business Performance

Öz

Purpose: To investigate the impact of factors affecting women entrepreneurs' performance (WEP) on business performance (BP) and competitive advantage (CA). It also examines the mediating role of CA between the factors affecting WEP and BP. Methodology: The sample consists of 183 women entrepreneurs. Data were collected from the participants by questionnaire method. Findings: The factors affecting WEP have a positive and significant effect on both CA and BP. While CA has a significant effect on BP, it also has a mediating effect. Practical Implications: Eliminating the obstacles faced by women entrepreneurs and managing them effectively will provide them with a competitive advantage while ensuring sustainable growth. Originality: This study includes theoretical as well as practical implications. The motivation of this study is to reveal the problems faced by women entrepreneurs and to offer solutions.

Anahtar Kelimeler

• Women Entrepreneurs
• Business Performance
• Competitive Advantage

Destekleyen Kurum

Van Yüzüncü Yıl Üniversitesi, Bilimsel Araştırma Projeleri Koordinasyon Birimi

Proje Numarası

SBA-2023-10555

Teşekkür

Van Yüzüncü Yıl Üniversitesi, Bilimsel Araştırma Projeleri Koordinasyon Biriminin SBA-2023-10555 nolu proje ile bu çalışmaya verdikleri destekten dolayı teşekkür ederiz.

Kaynakça

1. Akyıldız, T. (2021). Kadın girişimciliği: Kastamonu ili örneği. Kastamonu Üniversitesi Sosyal Bilimler Enstitüsü, Kastamonu.