Portfolio management for innovation ideas: weighing antecedents with AHP

Öz

Companies need to innovate to remain competitive. It enables the cope of change by new products, services or processes. However, continuous innovation is not an easy task. Hence, innovation management systems are being implemented, supporting ideation and successive idea selection at early stages on the front end of new product development and process re-/design. This is a complex task, requiring portfolio management subject to systematic multiple criteria assessment. Thus, first the antecedents of the innovation output are outlined with literature research verified by selected participants of TIM’s InoSuit project. Then, the weights of these items are determined by this integrated team of experts and academicians using AHP delivering the basis for the analytical assessment for the initial idea selection.

Anahtar Kelimeler

• Innovation Portfolio,Analytic Hierarchy Process AHP,New Product Development NPD

İnovasyon Fikirleri için Portföy Yönetimi: Öncüllerin AHP ile Ağırlıklandırılması

Öz

Amaç: Çalışmada başlangıç aşamasında fikirlerin değerlendirilmesi için inovasyonun öncülleri araştırılmış ve ağırlıkları belirlenmiştir. Yöntem: İnovasyon çıktısının öncülleri sistematik literatür taraması ile derlenmiş, daha sonra bu başlıklar TİM InoSuit projesinin katılımcılılarından seçilmiş uzman ve akademisyenlerden oluşan karma bir ekip tarafından doğrulanarak ağırlıkları analitik hiyerarşik süreç ile belirlenmiştir. Bulgular: Öncüller, değer, uygulanabilirlik, inovasyona katkı, genelleme, strateji, risk ve var olan çözümün uygunluğu olarak derlenmiş, ağırlıkları da sırasıyla % 12, 15, 10, 18, 8, 32 ve 5 olarak belirlenmiştir. Sonuç ve Öneriler: Bu çalışmada inovasyon yönetim sistemlerinde kullanılabilecek, ön safhalarda inovasyon fikirlerinin seçimine imkân sunan analitik bir değerlendirme modeli sunulmuştur. Özgün Değer: Literatürde fikir oluşturmanın ön safhaları için karşılaştırılabilir benzerlikte başka bir ölçek bulunamamıştır.

Anahtar Kelimeler

• İnovasyon Portföyü, Analitik Hiyerarşik Süreç AHP , Yeni Ürün Geliştirme YÜG

Kaynakça

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