Investigating the Influential Factors on Small and Medium-Sized Hospitality Entrepreneurs at the Start-Up Process: A Preliminary Study from Ipoh/Malaysia

Öz

The purpose of this study is to investigate the influential factors on hospitality small and medium-sized enterprises SMEs at the start-up process in a Malaysian service context. Data for this empirical investigation were gathered from a sample of hospitality SMEs. Respondents self-administered the questionnaires. A total number of 100 questionnaires were obtained in the research location. Results based on the descriptive statistics by SPSS version 21 reveal that the hospitality SMEs in Ipoh/Malaysia have favourable perceptions related to economic factor items. On the other hand, they have challenges related to legal and administrative factor items. The current study provides further contribution to hospitality management and entrepreneurship literatures and provides useful guidelines to practitioners as well.

Anahtar Kelimeler

• Entrepreneurship,Hospitality,SMEs,Malaysia

Başlangıç Aşamasında Küçük ve Orta Ölçekli İkram Sektörü Girişimcilerini Etkileyen Faktörlerin Araştırılması: İpoh Malezya’dan Ön Bir Çalışma

Öz

Bu çalışmanın amacı Malezya servis kontekstinde küçük ve orta ölçekli ikram sektörü girişimcilerini etkileyen faktörleri araştırmaktır. Bu empirikal araştırma için küçük ve orta ölçekli ikram sektörü girişimcilerinden veri toplanmıştır. Katılımcılar anketleri kendileri yönetmiştir. Araştırma lokasyonundan toplam olarak 100 adet anket toplanmıştır. SSPS versiyon 21 ile yapılan tanımlayıcı istatistiklere göre Malezya İpoh şehrindeki küçük ve orta ölçekli ikram sektörü girişimcileri ekonomik faktör ile ilgili olumlu yönde algıya sahiptir. Öte yandan, yasal ve yönetsel faktör ile ilgili zorlukları mevcuttur. Bu çalışma ikram yönetimi ve girişimcilik literatürüne katkı sağlamakta ve aynı zamanda sektör çalışanlarına faydalı bilgiler sunmaktadır.

Anahtar Kelimeler

• Girişimcilik, İkram Sektörü, Küçük ve Orta Ölçekli İşletmeler, Malezya

Kaynakça

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