Türkiye’de Kırmızı Et Tüketiminin Sosyo-ekonomik Belirleyicileri: Örnek Bir Çalışma

Öz

Bu çalışmada, Tokat ili kentsel alanda yaşayan tüketicilerin kırmızı et tüketimi ve tercihlerini etkileyen faktörlerin belirlenmesi amaçlanmıştır. Tüketicilerin kırmızı et tüketimlerini etkileyen faktörler binary lojistik regresyon modeli kullanılarak analiz edilmiştir. Haziran ve Çalışmada Temmuz 2009 yılında tüketicilerden yüz yüze görüşme tekniği kullanılarak elde edilen orijinal veriler kullanılmıştır. Binary lojistik regresyon analiz sonuçlarına göre, cinsiyet, eğitim, hane halkı büyüklüğü ve gelir faktörleri tüketicilerin kırmızı et tüketimlerini etkileyen faktörler olarak belirlenmiştir. Kırmızı et tüketimi ile hane halkı büyüklüğü ve eğitim düzeyi arasında negatif yönlü bir ilişki mevcuttur. Çalışmadan elde edilen sonuçların gıda üretimi yapan firmalar, süpermarketler, kasaplar ve bu sektöre yönelik politika yapıcılar için yararlı olacağı düşünülmektedir.

Anahtar Kelimeler

• Kırmızı et tüketimi, Tüketici davranışı, Logit model, Türkiye

Socio-economic Determinants of Red Meat Consumption in Turkey: A Case Study

Öz

In the study, it was aimed to determine socio-economic factors affecting red meat consumption habits and consumer preferences of families, living in urban areas of Tokat province. The factors affected red meat consumption preferences of consumers were analysed using binary logistic regression model. The basic material of the study consists of the original data from surveys, obtained face to face with consumers living in urban areas in Tokat, Turkey. The survey was completed between June and July in 2009. According to the results from binary logistic regression analysis; gender, education, household size and income are significant and associated with red meat consumption. A negative relationship was determined among red meat consumption, education level and household. It is expected that this results have important implications for the supermarket, butchery shop and other food supplier industries in the research area and policymaker.

Anahtar Kelimeler

• Red meat consumption, Consumer behaviour, Logit model, Turkey

Kaynakça

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