THE EFFECTS OF EMOTIONS ON RISK AVERSION BEHAVIOR

Yıl 2019, , 421 - 436, 30.10.2019

Selim Aren , A. Berrak Köten

https://doi.org/10.15637/jlecon.6.026

Öz

This study
investigates the effects of basic emotions like fear, sadness, anger, and hope
on risk aversion and the intent to make a risky investment. The data used in
the study in 2017 were obtained through convenience sampling. A relationship
was found between fear and risk aversion and between risk aversion and the
intent to make a risky investment. Both objective and subjective financial
literacy affect the relationship between fear and risk aversion, while the
latter significantly affects sadness. The study makes an important contribution
to the literature on the effects of basic emotions on risky investment intent.

Anahtar Kelimeler

Risk aversion, risky investment intention, fear, hope, sadness, anger

Kaynakça

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