Companies look for ways to increase customer loyalty through various strategic studies and CRM applications. İn companies' growth, loyalty programs play a key role in achieving their goals and increasing their profitability. For this reason, it is considered that the evaluation of customer loyalty, which is a part of client relations, is important in the research.
The aimTelecommunication Sector Customer Loyalty Managerial View Customer Relationship Management Strategic Management.
Birincil Dil | İngilizce |
---|---|
Konular | İşletme |
Bölüm | Araştırma Makalesi |
Yazarlar | |
Yayımlanma Tarihi | 17 Mayıs 2018 |
Yayımlandığı Sayı | Yıl 2018 Cilt: 3 Sayı: 2 |