Araştırma Makalesi
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Analysis of Hybrid Agile Project Management in the Telecommunications Industry

Yıl 2025, Cilt: 13 Sayı: 1, 1 - 19, 27.03.2025
https://doi.org/10.22139/jobs.1576663

Öz

This paper explores Hybrid Agile Project Management in the telecommunications industry, focusing on the motivation behind the adopting hybrid methods, collaboration, and conflicts between Agile teams and Project Managers. The primary objective is to evaluate the company’s current state, identify strengths and weaknesses, and provide recommendations for improvement. The research employs a qualitative approach, conducting interviews with key participants such as PMOs, Project Managers, Agile Analysts, Product Owners, Scrum Masters, and Agile Coaches. This approach provided comprehensive insights into the case company’s agile practices, highlighting the complexity of its organizational structure and the impact on project management. The thematic analysis of these interviews emphasized the hybrid approach's role in balancing regulatory, security, and business needs. The findings reveal that although Agile, particularly the Scrum methodology, is central to the company's operations, the hybrid approach plays a key role in addressing the challenges of continuous improvement and flexibility. The company integrates Agile with project management through distinct roles such as Analyst Phase Leader (APL) and Development Phase Leader (DPL), which help mitigate resource management issues and regulatory constraints that can cause conflicts. The company has developed customer frameworks and an adaptive approach to resolve these. TOGAF and PMI have also been aligned with Agile practices to support large-scale enterprises. The paper concludes that Agile satisfaction tends to decrease as company size increases, particularly in the telecom sector, making this research valuable due to its unique recommendations for improving hybrid project management in complex, large-scale environments.

Destekleyen Kurum

This work was supported by Turkcell Teknoloji Araştırma ve Geliştirme Anonim Şirketi.

Kaynakça

  • AI, D. (2023). 17th annual state of agile report. Digital. AI.
  • AI, D. (2022). 17th annual state of agile report. Digital. AI. https://digital.ai/press-releases/15th-state-of-agile-report-shows-notable-rise-in-agile-adoption-across-the/
  • Balmer, R. E., Levin, S. L., & Schmidt, S. (2020). Artificial intelligence applications in telecommunications and other network industries. Telecommunications Policy, 44(6), 101977.
  • Ciric, D., Lalic, B., Gracanin, D., Palcic, I., & Zivlak, N. (2018). Agile project management in new product development and innovation processes: Challenges and benefits beyond software domain. 2018 IEEE International Symposium on Innovation and Entrepreneurship (TEMS-ISIE), 1-9, https://doi.org/10.1109/TEMS-ISIE.2018.8478461
  • Cohn, M. (2005). Agile estimating and planning. Pearson Education.
  • Conforto, E. C., Salum, F., Amaral, D. C., Da Silva, S. L., & De Almeida, L. F. M. (2014). Can agile project management be adopted by industries other than software development? Project Management Journal, 45(3), 21-34.
  • Fernandes, G., Moreira, S., Araújo, M., Pinto, E. B., & Machado, R. J. (2018). Project management practices for collaborative university-industry R&D: A hybrid approach. Procedia Computer Science, 138, 805-814.
  • Gong, C., & Ribiere, V. (2023). Understanding the role of organizational agility in the context of digital transformation: An integrative literature review. VINE Journal of Information and Knowledge Management Systems(ahead-of-print).
  • Guntara, A., Saeppani, A., Fadil, I., & Supriadi, F. (2020, October). Enterprise Information system planning using TOGAF architecture development method on XYZ College. In 2020 8th International Conference on Cyber and IT Service Management (CITSM), 1-6, IEEE.
  • Jamous, N., Garttan, G., Staegemann, D., & Volk, M. (2021). Hybrid project management methods efficiency in IT projects. AMCIS.
  • Josey, A., & Hornford, D. (2022). The TOGAF® Standard, -A Pocket Guide. Van Haren.
  • Junior, M. L., & Godinho Filho, M. (2010). Variations of the Kanban system: Literature review and classification. International journal of production economics, 125(1), 13-21.
  • Kerzner, H. (2018). Project management best practices: Achieving global excellence. John Wiley & Sons.
  • Kotusev, S. (2018). TOGAF-based enterprise architecture practice: An exploratory case study. Communications of the association for information systems, 43(1), 20.
  • Manifesto, A. (2001). Principles behind the agile manifesto. Agile Manifesto. Gefunden unter: https://agilemanifesto.org/principles.html, zuletzt abgerufen am, 19, 201.
  • Macrotrends. (2024). Turkcell Iletisim Hizmetleri A.S. - Number of employees 2010-2024. Macrotrends. Retrieved December 31, 2024, from https://www.macrotrends.net/stocks/charts/TKC/turkcell-iletisim-hizmetleri-as/number-of-employees
  • Meng, X., & Boyd, P. (2017). The role of the project manager in relationship management. International Journal of Project Management, 35(5), 717-728.
  • Norton, D. (2008). The current state of agile method adoption. Gartner (G00163591), 1-4.
  • Papadakis, E., & Tsironis, L. (2020). Towards a hybrid project management framework: A systematic literature review on traditional, agile and hybrid techniques. The Journal of Modern Project Management, 8(2).
  • Rover, D., Ullerich, C., Scheel, R., Wegter, J., & Whipple, C. (2014). Advantages of agile methodologies for software and product development in a capstone design project. In 2014 IEEE Frontiers in Education Conference (FIE) Proceedings, 1-9. IEEE.
  • Selvi, K., & Majumdar, R. (2013). Scrum: An agile process. International Journal of Research in Engineering and Technology, 2(3), 337-340.
  • Stellman, A., & Greene, J. (2014). Learning agile: Understanding scrum, XP, lean, and Kanban. " O'Reilly Media, Inc.".
  • Tolbert, M., & Parente, S. (2020). Hybrid project management: Using agile with traditional PM methodologies to succeed on modern projects. Business Expert Press.
  • The Open Group. (2022). The TOGAF® standard, 10th edition: Introduction and core concepts. Retrieved from https://www.opengroup.org/togaf
  • Turkcell. (2024). Turkcell’e son 1 yılda 1.8 milyon faturalı yeni abone. Retrieved December 31, 2024, from https://medya.turkcell.com.tr/bulletins/turkcelle-son-1-yilda-18-milyon-faturali-yeni-abone
  • Tripp, J., Saltz, J., & Turk, D. (2018). Thoughts on current and future research on agile and lean: Ensuring relevance and rigor. Proceedings of the 51st Hawaii International Conference on System Sciences, 5465–5472. https://doi.org/10.24251/HICSS.2018.667
  • Yin, R. K. (2009). Case study research: Design and methods (5th ed.). Sage Publications.
  • Zasa, F. P., Patrucco, A., & Pellizzoni, E. (2020). Managing the hybrid organization: How can agile and traditional project management coexist? Research-Technology Management, 64(1), 54-63.

Telekomünikasyon Sektöründe Hibrit Çevik Proje Yönetiminin Analizi

Yıl 2025, Cilt: 13 Sayı: 1, 1 - 19, 27.03.2025
https://doi.org/10.22139/jobs.1576663

Öz

Sunulan bu çalışma telekomünikasyon sektöründe Hibrit Çevik Proje Yönetimi'ni incelemekte ve hibrit yöntemlerin benimsenme motivasyonu, Çevik ekipler ile Proje Yöneticileri arasındaki iş birliği ve çatışmalara odaklanmaktadır. Temel hedef, şirketin mevcut durumunu değerlendirmek, güçlü ve zayıf yönlerini belirlemek ve iyileştirme önerileri sunmaktır. Araştırma, PMO’lar, Proje Yöneticileri, Çevik Analistler, Ürün Sahipleri, Scrum Master’lar ve Çevik Koçlar gibi kilit katılımcılarla yapılan görüşmeleri kapsayan nitel bir yaklaşım kullanmaktadır. Bu yaklaşım, şirketin çevik uygulamaları hakkında kapsamlı içgörüler sağlayarak organizasyonel yapının karmaşıklığını ve bunun proje yönetimine etkisini vurgulamıştır. Görüşmelerin tematik analizi, hibrit yaklaşımın düzenleyici, güvenlik ve iş ihtiyaçlarını dengelemedeki rolünü öne çıkarmıştır. Bulgular, Agile’ın, özellikle Scrum metodolojisinin, şirketin operasyonlarının merkezinde yer aldığını ancak hibrit yaklaşımın sürekli iyileştirme ve esneklik zorluklarını ele almadaki kilit rolünü ortaya koymaktadır. Şirket, kaynak yönetimi sorunlarını ve düzenleyici kısıtlamaları hafifletmek için Analist Aşama Lideri (APL) ve Geliştirme Aşama Lideri (DPL) gibi belirgin roller aracılığıyla Agile’ı proje yönetimiyle entegre etmektedir. Bu çatışmaları önlemek için şirket, müşteri çerçeveleri ve uyarlanabilir bir yaklaşım geliştirmiştir. Ayrıca, TOGAF ve PMI, büyük ölçekli işletmeleri desteklemek için Agile uygulamaları ile uyumlu hale getirilmiştir.

Kaynakça

  • AI, D. (2023). 17th annual state of agile report. Digital. AI.
  • AI, D. (2022). 17th annual state of agile report. Digital. AI. https://digital.ai/press-releases/15th-state-of-agile-report-shows-notable-rise-in-agile-adoption-across-the/
  • Balmer, R. E., Levin, S. L., & Schmidt, S. (2020). Artificial intelligence applications in telecommunications and other network industries. Telecommunications Policy, 44(6), 101977.
  • Ciric, D., Lalic, B., Gracanin, D., Palcic, I., & Zivlak, N. (2018). Agile project management in new product development and innovation processes: Challenges and benefits beyond software domain. 2018 IEEE International Symposium on Innovation and Entrepreneurship (TEMS-ISIE), 1-9, https://doi.org/10.1109/TEMS-ISIE.2018.8478461
  • Cohn, M. (2005). Agile estimating and planning. Pearson Education.
  • Conforto, E. C., Salum, F., Amaral, D. C., Da Silva, S. L., & De Almeida, L. F. M. (2014). Can agile project management be adopted by industries other than software development? Project Management Journal, 45(3), 21-34.
  • Fernandes, G., Moreira, S., Araújo, M., Pinto, E. B., & Machado, R. J. (2018). Project management practices for collaborative university-industry R&D: A hybrid approach. Procedia Computer Science, 138, 805-814.
  • Gong, C., & Ribiere, V. (2023). Understanding the role of organizational agility in the context of digital transformation: An integrative literature review. VINE Journal of Information and Knowledge Management Systems(ahead-of-print).
  • Guntara, A., Saeppani, A., Fadil, I., & Supriadi, F. (2020, October). Enterprise Information system planning using TOGAF architecture development method on XYZ College. In 2020 8th International Conference on Cyber and IT Service Management (CITSM), 1-6, IEEE.
  • Jamous, N., Garttan, G., Staegemann, D., & Volk, M. (2021). Hybrid project management methods efficiency in IT projects. AMCIS.
  • Josey, A., & Hornford, D. (2022). The TOGAF® Standard, -A Pocket Guide. Van Haren.
  • Junior, M. L., & Godinho Filho, M. (2010). Variations of the Kanban system: Literature review and classification. International journal of production economics, 125(1), 13-21.
  • Kerzner, H. (2018). Project management best practices: Achieving global excellence. John Wiley & Sons.
  • Kotusev, S. (2018). TOGAF-based enterprise architecture practice: An exploratory case study. Communications of the association for information systems, 43(1), 20.
  • Manifesto, A. (2001). Principles behind the agile manifesto. Agile Manifesto. Gefunden unter: https://agilemanifesto.org/principles.html, zuletzt abgerufen am, 19, 201.
  • Macrotrends. (2024). Turkcell Iletisim Hizmetleri A.S. - Number of employees 2010-2024. Macrotrends. Retrieved December 31, 2024, from https://www.macrotrends.net/stocks/charts/TKC/turkcell-iletisim-hizmetleri-as/number-of-employees
  • Meng, X., & Boyd, P. (2017). The role of the project manager in relationship management. International Journal of Project Management, 35(5), 717-728.
  • Norton, D. (2008). The current state of agile method adoption. Gartner (G00163591), 1-4.
  • Papadakis, E., & Tsironis, L. (2020). Towards a hybrid project management framework: A systematic literature review on traditional, agile and hybrid techniques. The Journal of Modern Project Management, 8(2).
  • Rover, D., Ullerich, C., Scheel, R., Wegter, J., & Whipple, C. (2014). Advantages of agile methodologies for software and product development in a capstone design project. In 2014 IEEE Frontiers in Education Conference (FIE) Proceedings, 1-9. IEEE.
  • Selvi, K., & Majumdar, R. (2013). Scrum: An agile process. International Journal of Research in Engineering and Technology, 2(3), 337-340.
  • Stellman, A., & Greene, J. (2014). Learning agile: Understanding scrum, XP, lean, and Kanban. " O'Reilly Media, Inc.".
  • Tolbert, M., & Parente, S. (2020). Hybrid project management: Using agile with traditional PM methodologies to succeed on modern projects. Business Expert Press.
  • The Open Group. (2022). The TOGAF® standard, 10th edition: Introduction and core concepts. Retrieved from https://www.opengroup.org/togaf
  • Turkcell. (2024). Turkcell’e son 1 yılda 1.8 milyon faturalı yeni abone. Retrieved December 31, 2024, from https://medya.turkcell.com.tr/bulletins/turkcelle-son-1-yilda-18-milyon-faturali-yeni-abone
  • Tripp, J., Saltz, J., & Turk, D. (2018). Thoughts on current and future research on agile and lean: Ensuring relevance and rigor. Proceedings of the 51st Hawaii International Conference on System Sciences, 5465–5472. https://doi.org/10.24251/HICSS.2018.667
  • Yin, R. K. (2009). Case study research: Design and methods (5th ed.). Sage Publications.
  • Zasa, F. P., Patrucco, A., & Pellizzoni, E. (2020). Managing the hybrid organization: How can agile and traditional project management coexist? Research-Technology Management, 64(1), 54-63.
Toplam 28 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Kamu Yönetimi
Bölüm Araştırma Makalesi
Yazarlar

Betül Aydin 0009-0007-8213-8087

Shiv Kumar Tripathi 0000-0003-3806-1960

Svitlana Samoylenko 0009-0001-7952-7870

Nehir Tokgöz 0000-0001-9264-9971

Erken Görünüm Tarihi 20 Mart 2025
Yayımlanma Tarihi 27 Mart 2025
Gönderilme Tarihi 1 Kasım 2024
Kabul Tarihi 4 Şubat 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 13 Sayı: 1

Kaynak Göster

APA Aydin, B., Tripathi, S. K., Samoylenko, S., Tokgöz, N. (2025). Analysis of Hybrid Agile Project Management in the Telecommunications Industry. İşletme Bilimi Dergisi, 13(1), 1-19. https://doi.org/10.22139/jobs.1576663
AMA Aydin B, Tripathi SK, Samoylenko S, Tokgöz N. Analysis of Hybrid Agile Project Management in the Telecommunications Industry. About the Journal. Mart 2025;13(1):1-19. doi:10.22139/jobs.1576663
Chicago Aydin, Betül, Shiv Kumar Tripathi, Svitlana Samoylenko, ve Nehir Tokgöz. “Analysis of Hybrid Agile Project Management in the Telecommunications Industry”. İşletme Bilimi Dergisi 13, sy. 1 (Mart 2025): 1-19. https://doi.org/10.22139/jobs.1576663.
EndNote Aydin B, Tripathi SK, Samoylenko S, Tokgöz N (01 Mart 2025) Analysis of Hybrid Agile Project Management in the Telecommunications Industry. İşletme Bilimi Dergisi 13 1 1–19.
IEEE B. Aydin, S. K. Tripathi, S. Samoylenko, ve N. Tokgöz, “Analysis of Hybrid Agile Project Management in the Telecommunications Industry”, About the Journal, c. 13, sy. 1, ss. 1–19, 2025, doi: 10.22139/jobs.1576663.
ISNAD Aydin, Betül vd. “Analysis of Hybrid Agile Project Management in the Telecommunications Industry”. İşletme Bilimi Dergisi 13/1 (Mart 2025), 1-19. https://doi.org/10.22139/jobs.1576663.
JAMA Aydin B, Tripathi SK, Samoylenko S, Tokgöz N. Analysis of Hybrid Agile Project Management in the Telecommunications Industry. About the Journal. 2025;13:1–19.
MLA Aydin, Betül vd. “Analysis of Hybrid Agile Project Management in the Telecommunications Industry”. İşletme Bilimi Dergisi, c. 13, sy. 1, 2025, ss. 1-19, doi:10.22139/jobs.1576663.
Vancouver Aydin B, Tripathi SK, Samoylenko S, Tokgöz N. Analysis of Hybrid Agile Project Management in the Telecommunications Industry. About the Journal. 2025;13(1):1-19.