Beklenti Onay Modeli Kapsamında Tüketicilerin Çevrimiçi Ev Aletleri Kullanmaya Devam Etme Niyetlerini Etkileyen Faktörler

Öz

Teknolojik gelişmelerle birlikte satın alma davranışları önemli değişikliklere uğrayan tüketiciler, hayatlarını kolaylaştıran ürünleri tercih etmektedirler. İnternet donanımlı nesnelerin insan hayatındaki önemi giderek artmaktadır. Elektronik cihaz, bilgisayar ve internetin birleşmesi ile ortaya çıkan çevrimiçi nesnelerden biri olan robot süpürgeler bu araştırmanın çalışma alanını oluşturmaktadır. Robot teknolojilerinin en az kullanıldığı alanlar olan evlerde robot süpürgelerin kullanımında gözlenen artış araştırmayı gerekli kılmaktadır. Yapılan analizler sonucunda ürün deneyiminin sonucu olan olumlu onayın algılanan fayda ve memnuniyet üzerinde olumlu etkisi olduğu tespit edilmiştir. Ayrıca algılanan faydanın memnuniyet ve devam etme niyeti üzerinde pozitif etkiye sahip olduğu, hedonik faydanın tatmin ve devam etme niyeti üzerinde pozitif etkiye sahip olduğu ve alışkanlık ve tatminin devam etme niyeti üzerinde pozitif etkiye sahip olduğu bulunmuştur.

Anahtar Kelimeler

• Çevrimiçi nesneler
• Kullanmaya devam etme niyeti
• Beklenti doğrulama teorisi

Factors Affecting Consumers' Continuance Intention Online Home Appliances Under The Expectation Confirmation Model

Öz

Consumers, whose purchasing behaviors have under gone significant changes with the technological developments, prefer products that make their lives easier. The importance of internet-equipped objects is increasing in human life. Robot vacuums, one of the online objects that emerged with the combination of electronic device, computer and internet, constitute the field of study of this research. The increase observed in the use of service robots in homes, which are the most minimal areas where robot technologies are used, necessitates research. As a result of the analyzes, it was found that the positive confirmation, which is the result of product experience, has a positive effect on perceived usefulness and satisfaction. In addition, it was found that perceived usefulness had a positive effect on satisfaction and continuance intention, hedonic benefit had a positive effect on satisfaction and continuance intention, and habit and satisfaction had a positive effect on continuance intention.

Anahtar Kelimeler

• online objects
• continuance intention
• expectation confirmation theory
• Çevrimiçi nesneler
• Kullanmaya devam etme niyeti
• Beklenti doğrulama teorisi

Kaynakça

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