Yazılım Firmalarının Değerini Etkileyen Faktörler: NASDAQ’da İşlem Gören Yazılım Firmaları Üzerine Uygulamalı Bir Yaklaşım

Yıl 2025, Cilt: 10 Sayı: 1, 534 - 548, 30.06.2025

Sevim Ezgi İslah , Mehmet Cihangir

Öz

Bu çalışmada, modern yazılım firmalarının değerlemesini etkileyen faktörlerin belirlenmesi amaçlanmaktadır. Bu doğrultuda, NASDAQ’da işlem gören ve yazılım sektöründe faaliyet gösteren 97 şirket üzerinde bir analiz gerçekleştirilmiştir. Çalışma kapsamında gerekli verilerin tespit edilmesi amacıyla öncelikle bir soru seti oluşturulmuş ve bu soruların yanıtlarına ulaşmak için nitel araştırma yöntemlerinden içerik analizi yöntemi kullanılmıştır. Bu süreçte, belirlenen şirketlerin resmi internet siteleri, faaliyet raporları, finansal raporları ve sürdürülebilirlik raporları detaylı bir şekilde incelenmiştir. Araştırmanın analiz aşamasında ise çoklu doğrusal regresyon yöntemi uygulanmıştır. Analiz bulgularına göre, bağımsız değişkenler arasında yer alan çalışan sayısındaki artış, mühendis kadrosu, teknolojik yetkinlik, maddi olmayan duran varlıklar, personel gelişim kalitesi, büyüme stratejisi, risk yönetimi çalışmaları, bağış ve sosyal sorumluluk faaliyetleri, satış büyümesi ve net kâr artışı gibi unsurların yazılım firmalarının değerini anlamlı bir şekilde etkilediği belirlenmiştir.

Anahtar Kelimeler

Bilgi Temelli Firmalar , Entelektüel Sermaye , Yazılım Endüstrisi , Yeni Ekonomi

Factors Affecting the Value of Software Companies: A Practical Approach on NASDAQ Listed Software Companies

Öz

This study aims to determine the factors affecting the valuation of modern software companies. In this direction, an analysis was carried out on 97 companies traded on NASDAQ and operating in the software industry. To determine the necessary data within the scope of the study, a set of questions was first created and the content analysis method, one of the qualitative research methods, was used to reach the answers to these questions. In this process, the official websites, annual reports, financial reports and sustainability reports of the identified companies were analyzed in detail. In the analysis phase of the research, the multiple linear regression method was applied. According to the findings of the analysis, it was determined that the increase in the number of employees, engineer staff, technological competence, intangible fixed assets, staff development quality, growth strategy, risk management activities, donation and social responsibility activities, sales growth and net profit increase, which are among the independent variables, significantly affect the value of software companies.

Anahtar Kelimeler

Knowledge-Based Firms , Intellectual Capital , Software Industry , New Economy.

Kaynakça

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