Yerli Turistlerin Covid-19 Korkusunun ve Seyahat Endişelerinin Seyahat Etme Niyetlerine Etkisi

Öz

Bu araştırmanın amacı COVİD-19 pandemisi boyunca yerli turistlerin yurt içi seyahatlerindeki COVİD-19 korku algıları, seyahat endişeleri ve seyahat niyetleri arasındaki ilişkiyi incelemektir. 2021 Aralık ayında online anket yoluyla toplam 387 potansiyel yerli ziyaretçiden veri toplanmıştır. Ölçüm modelinin doğrulanması için doğrulayıcı faktör analizi ve kuramsal modelin test edilmesinde kovaryans-temelli yapısal eşitlik modellemesinden (YEM) yararlanılmıştır. Yapısal model analizinden elde edilen bulgulara göre yerli turistlerin COVİD-19’a ilişkin korkularının seyahat endişeleri üzerinde anlamlı bir etkisi varken, seyahat niyetleri üzerinde anlamlı bir etkisi bulunmamıştır. Seyahat endişesinin ise yerli turistlerin seyahat niyetleri üzerinde anlamlı bir etkisinin olduğu saptanmıştır. Araştırma sonuçlarına göre araştırmanın teorik ve pratik katkıları tartışılmıştır.

Anahtar Kelimeler

• COVİD-19
• Seyahat endişesi
• Seyahat niyeti
• COVİD-19 korkusu.

The Effects of Domestic Tourists' Fear of Covid-19 and Travel Anxiety on Travel Intentions

Abstract

The purpose of this study is to examine the relationship between the perceptions of COVID-19 fear, travel anxiety, and travel intentions of domestic tourists during the COVID-19 pandemic. Data were collected from a total of 387 participants through an online survey in September 2021, using data collection tools adapted from different studies. Confirmatory factor analysis (CFA) was used to verify the measurement model, and covariance-based structural equation modeling (SEM) was applied to test the theoretical model. The results of the study show that domestic tourists' fears of COVID-19 infection have influenced significantly on their travel anxiety, and it has not a significant effect on their travel intentions. It has been determined that travel anxiety has a significant effect on the travel intentions of domestic tourists. According to the results of the research, the theoretical and practical contributions of the research are discussed.

Keywords

• COVID-19
• Travel anxiety
• Travel intention
• fear of COVID-19.

Kaynakça

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