Setin Ayak İzi: Medya Ekosisteminde Sürdürülebilir Yeşil Yapım Modellerinin Karşılaştırmalı Analizi

Öz

İklim krizinin görsel-işitsel endüstrinin üretim süreçleri üzerindeki etkilerinin giderek daha görünür hâle gelmesiyle birlikte, sürdürülebilir medya üretimi uluslararası film ve televizyon sektörünün temel gündem başlıklarından biri hâline gelmiştir. Bu doğrultuda, medya üretim süreçlerinin çevresel etkilerini azaltmaya yönelik farklı kurumsal yönetişim modelleri ve yeşil yapım standartları geliştirilmektedir. Bu çalışma, sürdürülebilir medya üretiminin kurumsallaşmasına yön veren ve uluslararası alanda en yaygın uygulama örnekleri arasında yer alan Birleşik Krallık merkezli BAFTA albert, Amerika Birleşik Devletleri merkezli Sustainable Entertainment Alliance (SEA) ve Fransa merkezli Ecoprod modellerini karşılaştırmalı olarak incelemektedir. Çalışmanın temel araştırma problemi, medya endüstrisindeki sürdürülebilir yapımların hangi kurumsal yönetişim modelleri aracılığıyla örgütlendiği ve bu modellerin sektörel uygulamalarının hangi mekanizmalar üzerinden şekillendirmekte olduğudur. Nitel karşılaştırmalı vaka çalışması deseninde tasarlanmış olan araştırmada; elde edilen tüm bulgular, Sürdürülebilir Kalkınma Amaçları (SKA) çerçevesinde yapılandırılmış iki aşamalı içerik analizi yöntemi ile değerlendirilmiştir. Bulgular, uluslararası ölçekte yaygın olarak kullanılan bu üç modelin de sürdürülebilir medya üretimini çevresel yönetişim ekseninde kurumsallaştırmayı hedeflediğini; ancak yönetişim yapıları, bağlayıcılık düzeyleri, finansman mekanizmaları, denetim süreçleri ve uygulama ölçekleri bakımından belirgin farklılıklar sergilediğini göstermektedir. SKA temelli karşılaştırmalı analiz her üç modelin de sürdürülebilirliğin sosyal boyutuna ilişkin hedefleri kurumsal yönetişim düzeyinde sınırlı ölçüde ele aldığını ortaya koymaktadır.

Anahtar Kelimeler

• Yeşil Film Üretimi
• Ecomedya
• Sürdürülebilir Film
• BAFTA albert
• SEA
• Ecoprod

The Footprint of the Set: A Comparative Analysis of Sustainable Green Production Models in the Media Ecosystem

Öz

Sustainable media production has become one of the principal priorities of the international film and television industry. In response, various institutional governance models and green production standards have been developed to reduce the environmental impacts of media production processes. This study comparatively examines three internationally prominent models that have played a leading role in the institutionalization of sustainable media production: the United Kingdom–based BAFTA albert, the United States–based Sustainable Entertainment Alliance (SEA), and the France-based Ecoprod. The primary research problem investigates how sustainable production practices within the media industry are organized through institutional governance models and the mechanisms through which these models shape industry practices. Employing a qualitative comparative case study design, the study analyzes its findings using a two- stage content analysis framework structured around the United Nations Sustainable Development Goals (SDGs). The findings indicate that all three models seek to institutionalize sustainable media production through an environmental governance framework; however, they differ substantially in terms of governance structures, levels of enforceability, financing mechanisms, monitoring processes, and scales of implementation. The SDG-based comparative analysis further reveals that all three models address the social dimension of sustainability only to a limited extent at the level of institutional governance.

Anahtar Kelimeler

• Green Filmmaking
• Ecomedia
• Sustainable Film
• BAFTA albert
• Sustainable Entertainment Alliance (SEA)
• Ecoprod

Kaynakça

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