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How Does Consumer Materialism Relate with 4-Factor INDCOL?

Yıl 2020, Cilt: 10 Sayı: 4, 854 - 862, 26.12.2020

Öz

The purpose of this study is to present the findings on the relationship between individualism-collectivism (INDCOL) and consumer materialism (MAT) concepts and to discuss the predictive use of INDCOL. Data of a doctoral dissertation with a sample size of 633 participants was used for SEM analyses. The analysis revealed a positive relationship between horizontal individualism (HI) and MAT as anticipated, however, vertical individualism (VI) is unexpectedly found to be negatively related to MAT. Also, the results did not reveal a significant relationship between vertical collectivism (VC) and MAT, and the horizontal collectivism (HC) factor could not be validated. The result of the HI-MAT relationship confirms the understanding that materialism has roots in an individualistic sense of modernity, when VI-MAT is discretely found negative. Therefore, it is comprehended that the INDCOL construct needs to be reconsidered for predictive use, since vertical/horizontal terms are found to be liable to cause problems on the conceptual inferences of individualism/collectivism. Thusly, associating the INDCOL concepts to behavioral theories is recommended for future research.

Kaynakça

  • Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer Research, 12: 265-280.
  • Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15: 139-168.
  • Chiou, J. (2001). Horizontal and vertical individualism and collectivism among college students in the United States, Taiwan, and Argentina. The Journal of Social Psychology, 141(5), 667-678.
  • Hall, E. T. (1961). The Silent Language. Greenwich, Conn.: Fawcett.
  • Hewson, C., & Stewart, D.W. (2016). Internet Research Methods. N. Balakrishnan, T. Colton, B. Everitt, W. Piegorsch, F. Ruggeri, J. L. Teugels (Ed.), içinde Wiley StatsRef: Statistics Reference Online, 1-6.
  • Hofstede, G. (1980). Culture’s Consequences. Beverly Hills, Ca: Sage.
  • Kleine, R. E., Schultz Kleine, S., & Kernan, J.B. (2003). Mundane consumption and the self: A Social‐Identity Perspective. Journal of Consumer Psychology, 2(3): 209-235.
  • Li, F., & Aksoy, L. (2007). Dimensionality of individualism-collectivism and measurement equivalence of Triandis and Gelfand’s scale. Journal of Business and Psychology, 21(3): 313-329.
Yıl 2020, Cilt: 10 Sayı: 4, 854 - 862, 26.12.2020

Öz

Kaynakça

  • Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer Research, 12: 265-280.
  • Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15: 139-168.
  • Chiou, J. (2001). Horizontal and vertical individualism and collectivism among college students in the United States, Taiwan, and Argentina. The Journal of Social Psychology, 141(5), 667-678.
  • Hall, E. T. (1961). The Silent Language. Greenwich, Conn.: Fawcett.
  • Hewson, C., & Stewart, D.W. (2016). Internet Research Methods. N. Balakrishnan, T. Colton, B. Everitt, W. Piegorsch, F. Ruggeri, J. L. Teugels (Ed.), içinde Wiley StatsRef: Statistics Reference Online, 1-6.
  • Hofstede, G. (1980). Culture’s Consequences. Beverly Hills, Ca: Sage.
  • Kleine, R. E., Schultz Kleine, S., & Kernan, J.B. (2003). Mundane consumption and the self: A Social‐Identity Perspective. Journal of Consumer Psychology, 2(3): 209-235.
  • Li, F., & Aksoy, L. (2007). Dimensionality of individualism-collectivism and measurement equivalence of Triandis and Gelfand’s scale. Journal of Business and Psychology, 21(3): 313-329.
Toplam 8 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm MAKALELER
Yazarlar

Ulvi Cenap Topçu Bu kişi benim

Yayımlanma Tarihi 26 Aralık 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 10 Sayı: 4

Kaynak Göster

APA Topçu, U. C. (2020). How Does Consumer Materialism Relate with 4-Factor INDCOL?. Journal of Humanities and Tourism Research, 10(4), 854-862.