Yapay Zekâ Destekli Turist Rehberliği: SWOT Analizi ve Gelecek Perspektifleri

Öz

Bu araştırma, turist rehberliği alanında yapay zeka kullanımının güçlü yönlerini, zayıf yönlerini, sunduğu fırsatları ve karşılaşabileceği tehditleri SWOT analizi çerçevesinde ele almaktadır. Literatürde yapılan değerlendirmeler doğrultusunda, yapay zeka destekli rehberlerin 7/24 erişilebilirlik, çok dilli destek, hızlı bilgi akışı ve kişiselleştirilmiş deneyimler gibi birçok avantaj sunduğu görülmektedir. Ancak, insan rehberlerin sağladığı kültürel bağ, hikaye anlatımı ve empati gibi unsurların eksikliği ve güvenilirlik sorunlarının önemli kısıtlamalar olduğu ortaya konmuştur. Yapay zekanın turizm dijitalleşme, artırılmış gerçeklik ve büyük veri analitiği ile desteklenerek yenilikçi çözümler sunduğu görülmektedir. Ancak, iş kayıpları, veri güvenliği sorunları ve yasal düzenlemelerdeki belirsizlikler gibi tehditler, bu teknolojinin dikkatle yönetilmesi gerektiğini göstermektedir. Sonuç olarak, yapay zeka destekli rehberlerin insan rehberlerin yerini tamamen alması beklemese de sektörde tamamlayıcı bir rol oynayarak turist deneyimlerini geliştireceği öngörülmektedir.

Anahtar Kelimeler

• Yapay zeka
• turist rehberliği
• SWOT analizi

Artificial Intelligence–Assisted Tourist Guiding: SWOT Analysis and Future Perspectives

Öz

This study examines the strengths, weaknesses, opportunities, and threats of the use of artificial intelligence in the field of tourist guiding within the framework of a SWOT analysis. Based on evaluations in the literature, it is observed that AI-assisted guides offer many advantages such as 24/7 accessibility, multilingual support, rapid information flow, and personalized experiences. However, the lack of elements such as cultural connection, storytelling, and empathy provided by human guides, as well as issues of reliability, have been identified as significant limitations. It is observed that artificial intelligence offers innovative solutions supported by tourism digitalization, augmented reality, and big data analytics. Nevertheless, threats such as job losses, data security issues, and uncertainties in legal regulations indicate that this technology needs to be managed carefully. As a result, although AI-assisted guides are not expected to completely replace human guides, it is anticipated that they will enhance tourist experiences by playing a complementary role in the sector and improve tourist experiences.

Anahtar Kelimeler

• Artificial intelligence
• tourist guiding
• SWOT analysis

Etik Beyan

I hereby declare that this study is an original work; that I have acted in accordance with scientific ethical principles and rules at all stages of the study, including preparation, data collection, analysis, and presentation of information; that I have cited all data and information not obtained within the scope of this study and included these sources in the references; that I have not made any alterations to the data used; and that I have complied with ethical duties and responsibilities by accepting all terms and conditions of the Committee on Publication Ethics (COPE). I also declare that if, at any time, a situation contrary to this declaration regarding my study is detected, I consent to all resulting moral and legal consequences.

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