Jenerasyon Y'nin Yatırım Aracı Tercihleri: Oyun Teorisi Yaklaşımı

Yıl 2017, Cilt: 7 Sayı: 2, 698 - 712, 07.09.2017

Cihan Çiftçi

Öz

Yüksek satın alma gücü olan ve yakın zamanda pazarda baskın bir rol oynamaya başlayan Jenerasyon Y, Küresel Ekonomi ‘de önemi giderek artmaktadır. İşletmelerin Jenerasyon Y'nin satın alma ve yatırım kararlarını etkileyemeye yönelik etkili stratejiler geliştirebilmesi için bu popülasyonun tüketim, harcama, birikim ve yatırım davranışlarının derinlemesine incelenmesi gerekmektedir. Türkiye'de Jenerasyon Y'nin birikim ve yatırım karar ve tercihlerini anlamaya yönelik yapılan araştırma oldukça sınırlıdır. Bundan dolayı bu araştırmada Türkiye'de ki Jenerasyon Y'nin yatırım tercihleri oyun teorisi ile tahmin edilmeye çalışılacaktır. Yapılan ilk oyun teorisinde üniversite öğrencilerinin yatırım tercihleri karşılaştırılmıştır, ikinci oyun teorisi ile de bu yatırım araçlarının öğrencilerinin beklentilerini ne ölçüde karşıladığı araştırılmıştır. Araştırmanın sonucunda Jenerasyon Y'nin en çok tercih ettiği yatırım aracının altın olduğu ortaya çıkmıştır.

Anahtar Kelimeler

Jenerasyon Y, Yatırım Araçları, Oyun Teorisi Yaklaşımı

Kaynakça

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