Gösterişçi Duyarlılık Sergileme ya da Duyar Kasma: Kavramsal Bir Çerçeve

Yıl 2022, Cilt: 15 Sayı: 2, 833 - 859, 15.10.2022

Nihal Paşalı Taşoğlu , Sema Çağlayan

https://doi.org/10.18094/josc.1027163

Cited By: 1

Öz

Son birkaç yıldır popüler hale gelen “gösterişçi duyarlılık”, aslen sinyal teorisinden türetilmiştir ve güvenilir olmayan sinyallerle ilişkilendirilen gösterişçi bir davranışa işaret etmektedir. Ağırlıklı olarak olumsuz bir ima ile vurgulanan bu terim, birey ya da kuruluşların, gerçek hayatta sahip oldukları şaibeli olan iyi niyetli düşünce ve inançlarını genellikle toplum nezdinde duyarlı, erdemli ve sorumlu bir şekilde algılanma amacı güderek, yüz yüze veya çeşitli medya araçları kanalıyla kolay yoldan çevrelerine duyurma davranışıdır. Bu çalışmada, gösterişçi duyarlılık kavramını etraflıca tanımlamak; bu kavramın çeşitli uygulamalarda nasıl sergilendiğini tespit etmek, böylelikle yerli literatürü genişletmek ve gelecekte yapılacak çalışmalara altyapı oluşturmak amaçlanmıştır. Çalışmada literatür taraması tekniğine başvurulmuştur. Araştırma sonucunda gösterişçi duyarlılık davranışının bireysel, örgütsel ve siyasal olmak üzere üç ana kategori altında gerçekleştirilen yaygın birçok faaliyet aracılığıyla sergilendiği anlaşılmıştır. Gösterişçi duyarlılık kavramı, Türkçe’ye argo bir kullanım olan “duyar kasma” şeklinde geçmiştir. Bu çalışmada hem günlük yaşamda hem de akademik alanda kullanımının daha uygun olduğu öngörülen, ayrıca Türk dilinin özenli kullanımına gölge düşürmeyecek bir kavram olan “gösterişçi duyarlılık” söz öbeğinin, “duyar kasma” söz öbeği yerine kullanılması önerilmektedir. Yeni bir terim olması sebebiyle bu konuda yapılmış çalışmaların kapsamı sınırlıdır. Türkçe literatürde ise bu terimi kapsamlı ele alan çalışmalara rastlanmamıştır. Derleme olarak hazırlanan bu çalışmanın, yerli literatüre katkı sunması beklenmektedir.

Anahtar Kelimeler

Gösterişçi Duyarlılık Sergileme, Duyar Kasma, Bireysel Gösterişçi Duyarlılık, Örgütsel Gösterişçi Duyarlılık, Siyasal Gösterişçi Duyarlılık

Virtue Signaling: A Conceptual Framework

Öz

Virtue signaling, which has become popular over the last few years, is originally derived from signal theory and refers to a pretentious behavior associated with unreliable signals. This term is the behavior of individuals or organizations to announce their dubious well-intentioned thoughts and beliefs in real life, in an easy way, face-to-face or through various media, with the aim of being perceived in a sensitive, virtuous and responsible manner in the eyes of the society. In this study, it is aimed to define the concept of virtue signaling in detail, to determine how this concept is exhibited in various applications, thus to expand the Turkish literature. The literature review technique was used in the study. As a result of the research, it has been understood that the virtue signaling behavior is exhibited through many common activities carried out under three main categories as individual, organizational and political. The concept of virtue signaling has passed into Turkish as a slang usage. The authors of this study suggest the use of another phrase that is thought to be more appropriate to use both in daily life and in the academic field, and which will not overshadow the careful use of the Turkish language. Since it is a new term, the scope of studies on this subject is limited. In the Turkish literature, however, there are no studies dealing with this term comprehensively. This study, which is prepared as a compilation, is expected to contribute to the domestic literature.

Anahtar Kelimeler

Virtue Signaling, Moral Grandstanding, Individual Virtue Signaling, Corporate Virtue Signaling, Political Virtue Signaling

Kaynakça

• 7esl. (t.y.). Virtue signaling: What does this slang term mean: https://7esl.com/virtue-signaling/ adresinden alındı
• Artan Özoran, B. (2018). "Pseudo-events” as a form of public relations in the postmodern world: A case study pinkorblack night. Anadolu Üniversitesi sosyal Bilimler Dergisi, 77-88. doi:10.18037/ausbd.552513
• Bartholomew, J. (2015a). Easy virtue. The Spectator. https://www.spectator.co.uk/article/easy-virtue adresinden alındı
• Bartholomew, J. (2015b). I invented ‘virtue signalling’. Now it’s taking over the world. The Spectator. https://www.spectator.co.uk/article/i-invented-virtue-signalling-now-it-s-taking-over-the-world adresinden alındı
• Bartholomew, J. (2018). The awful rise of ‘virtue signalling’. The Spectator. https://www.spectator.co.uk/article/the-awful-rise-of-virtue-signalling- adresinden alındı
• Bowes, L. (2017). Performative wokeness needs to stop. Varsity. https://www.varsity.co.uk/violet/14313 adresinden alındı
• Bowman, S. (2016). Stop saying virtue signalling. Adam Smith Institute. https://www.adamsmith.org/blog/stop-saying-virtue-signalling. adresinden alındı
• Choy, D. (2018). The political economy of virtue signaling. Amerikan Institute for Economic Research. https://www.aier.org/article/the-political-economy-of-virtue-signaling/ adresinden alındı
• Christensen, H. (2012). Simply slacktivism? Internet participation in Finland. JeDEM, 4(1), 1-23. doi:10.29379/jedem.v4i1.93
• Connelly, B., Certo, T., Ireland, R., & Reutzel, C. (2011). Signaling theory: A review and assessment. Journal of Management, 37(1), 39-67. doi:10.1177/0149206310388419.
• Coppola, W. (2021). What if freire had Facebook? A critical interrogation of social media woke culture among privileged voices in music education discorse. Action, Criticism, and Theory for Music Education, 20(1), 16-52. doi:10.22176/act20.1.16
• Effectiviology. (t.y.). Virtue signaling: When people try to show their goodness: https://effectiviology.com/virtue-signaling/ adresinden alındı
• Eriksen, O. (2021). Virtue signaling: What is it and why is it so dangerous? Real Clear Energy. https://www.realclearenergy.org/articles/2021/08/02/virtue_signaling_what_is_it_and_why_is_it_so_dangerous_788208.html adresinden alındı
• Feró, D., & Bajusz, O. (2018). Progressivist gender-based activism as a eans of social antagonism in hungary through two case studies. Sociologia, 60(1), 177-193. doi:10.2298/SOC1801177F
• Glen, C. (2015). Activism or slacktivism? Digital media and organizing for social change. Communication Teacher, 29(2), 81-85. doi:10.1080/17404622.2014.1003310
• Goldhill, O. (2019). Socrates’ ancient philosophy shows why moral posturing on social media is so annoying. Quartz. https://qz.com/1599699/socrates-shows-why-moral-posturing-on-social-media-is-so-annoying/ adresinden alındı
• Gray, J. (2018). Performing wokeness. The Harvard Crimson. https://www.thecrimson.com/column/better-left-unsaid/article/2018/10/1/gray-performing-wokeness/ adresinden alındı
• Gürel, E., & Nazlı, A. (2019). Dijital aktivizm: Change.org kampanyaları üzerine bir analiz. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 19(4), 187-206.
• Hamilton, A. (2019). Virtue signalling and other slimy words. Eureka Street, 29(5), 12-14.
• Kalina, P. (2020). Performative allyship. Technium Social Sciences Journal, 11, 478-481. doi:10.47577/tssj.v11i1.1518
• Kelley, M. (2020). Performative activism is basically silence. Here's why. SWAAY. https://swaay.com/performative-activism-silence-protest-allyship. adresinden alındı
• Kharouf, H., Lund, D. J., Krallman, A., & Pilling, C. (2020). A signaling theory approach to relationship recovery. Europian Journal of Marketing, 54(9), 2139-2170. doi:10.1108/EJM-10-2019-0751.
• Levy, N. (2014). Is virtue signalling a perversion of morality? Aeon. https://aeon.co/ideas/is-virtue-signalling-a-perversion-of-morality adresinden alındı
• Levy, N. (2020). Virtue signalling is virtues. Synthese, 198, 9545-9562. doi:10.1007/s11229-020-02653-9
• Massey-Abernathy, A., & Haseltine, E. (2019). Power Talk: Communication styles, vocalization rates and dominance. Journal of Psycholinguistic Research , 48, 107-116.
• McAndrew, F. (2019). Costly signaling theory. T. Shackelford, & V. Weekes-Shackelford içinde, Encyclopedia of evolutionary psychological science (s. 1-8). Chambridge: Springer. doi:10.1007/978-3-319-16999-6_3483-1
• McClanahan, A. (2021). The downfalls of performative white allyship on social media in the #BlackLivesMatter movement. Munn Scholars Awards. https://researchrepository.wvu.edu/munn/7/ adresinden alındı
• Odabaşı, Y., & Oyman, M. (2020). Pazarlama İletişimi yönetimi. İstanbul: MediaCat.
• Paşalı Taşoğlu, N. (2018). Pazarlama iletişimi: Bütünleşik bir yaklaşım. Ankara: Detay Yayıncılık.
• Pelenk Özel, A. (2015). Çevresel aktivizm, halkla iliişkiler ve yeşil aklama üzerine kuramsal bir bakış. Selçuk İletişim, 8(4), 73-89. https://dergipark.org.tr/tr/pub/josc/issue/19030/201097 adresinden alındı
• Philips, H. (2020). Performative allyship is deadly. Forge. https://forge.medium.com/performative-allyship-is-deadly-c900645d9f1f adresinden alındı
• Salashour, M. (2019). Evolution of costly signaling and partial cooperation. Scientific Reports, 8792. doi:10.1038/s41598-019-45272-2
• Schmitt, C. (2019). Scapegoat ecology: Blame, exoneration, and an emergent genre in environmentalist discourse. Environmental Communication, 13(2), 152-164. doi:10.1080/17524032.2018.1500386
• Shrimsley, R. (2019). Once you’re accused of virtue-signalling, you can’t do anything right. Financial Times. https://www.ft.com/content/cf4d3d5c-7129-11e9-bf5c-6eeb837566c5 adresinden alındı
• Sobande, F. (2019). Woke-washing: “Intersectional” femvertising and branding “woke” bravery. European Journal of Marketing, 54(11), 2723-2745. doi:10.1108/EJM-02-2019-0134
• Sridharam, M. (2017). Virtue signaling. Think Insights. https://thinkinsights.net/strategy/virtue-signalling/ adresinden alındı
• Sternbenk, Y., Champlin, S., Windels, K., & Shelton, S. (2021). Is femvertising the new greenwashing? Examining corporate commitment to gender equality. Journal of Business Ethics. doi:10.1007/s10551-021-04755-x
• Stoliznow, K. (2020). Virtue signalling, a slur meant to imply moral grandstanding that might not be all bad. The Conversation. https://theconversation.com/virtue-signalling-a-slur-meant-to-imply-moral-grandstanding-that-might-not-be-all-bad-145546. adresinden alındı
• Tilakkumar, N. (2020). Who is your performative wokeness for? Why virtue signalling is problematik? The Release. https://therelease.co.uk/who-is-your-performative-wokeness-for. adresinden alındı
• Tosi, J., & Warmke, B. (2016). Moral grandstanding. Philosophy & Public Affairs, 44(3), 197-217. doi:10.1111/papa.12075
• Wallace, E., Buil, I., & de Chernatony, L. (2018). Consuming good on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions? Journal of Business Ethics, 162, 577-592. doi:10.1007/s10551-018-3999-7
• Wallace, W., & Buil, I. (2021). Seeking likes while saving the planet: Extending the theory of planned behaviour to investigate the relationship between climate-related Instagram posts and pro-environmental behaviours. Proceedings of the European Marketing Academy, 50th, 93455.
• Warmke, B., & Tosi, J. (2020). Moral grandstanding and virtue signaling: The same thing? Psychology Today. https://www.psychologytoday.com/intl/blog/moral-talk/202008/moral-grandstanding-and-virtue-signaling-the-same-thing adresinden alındı
• Yang, G. (2016). Narrative agency in hashtag activism: The case of #BlackLivesMatter. Media and Communication, 4(4), 13-17. doi:10.17645/mac.v4i4.692
• Yılmaz Sert, N. (2014). Yeni medyada aktivist hareketler örnek inceleme: Türkiye’de LGBTT aktivizmi. İ. Sayımer (Dü.) içinde, Yeni medya araştırmaları: Kavramlar, uygulamalar, tartışmalar (s. 283-336). Konya: Literatürk Academia Yayınları.