An Examination of the Agriculture and Technology Days Fair in Terms of the Development of Open Field Applied Agricultural Exhibitions

Öz

‘‘Agriculture and Technology Days Fair’’ has introduced a new dimension to agricultural fair organization by bringing together the theme of agriculture and technology together in the open field. Producers are informed about the current technological developments and agricultural systems in the agricultural sector at the “Agriculture and Technology Days Fair”. Producers can see the innovations with different and informative events organized in the fields of fertilizers, pesticides, seeds, agricultural mechanization, etc. within the scope of the fair and have the opportunity to apply the latest technological developments immediately through the demonstration areas prepared in the fair area. During the fair, communication and interaction between producers takes place in a practical area, so that producers can share their opinions, experiences, expectations and problems instantly and on site. In this study, ‘‘Agriculture and Technology Days Fair’’ was evaluated from the perspective of the companies participating in the fair in terms of the development of open field applied fair in agriculture, and their expectations and suggestions from the fair were examined. For this purpose, a face-to-face survey was conducted with 51 company officials who participated in the ‘‘Agriculture and Technology Days Fair’’ in Tekirdağ province in 2024. As a result of the study, it was determined that the participating companies rented an average of 275.80 m2 of space in other fairs and 291.18 m2 in the ‘‘Agriculture and Technology Days Fair’’. It was determined that the participants made the fair announcements mostly through social media (78.43%) and that they considered social media (84.31%) as the most effective method in fair announcement. Expanding the exhibition area and/or increasing the application area of the companies and increasing the location of the companies in the exhibition area were found to be important. The organisers of the fair were found to be successful, however, it was determined that the information about the participating companies and the shows to be held during the fair should be increased before the fair. ''Agriculture and Technology Days Fair'' should be taken into consideration with its contribution to the marketing of agricultural products, demonstration of agricultural innovations and agricultural dissemination. ''Agriculture and Technology Days Fair'' should be developed with its significant permanent contribution to producer incomes in the long term in rural areas and its contribution to rural areas in economic, social and cultural terms by creating alternative income opportunities such as tourism during the fair.

Anahtar Kelimeler

• Agriculture
• Fair
• Agriculture fair
• Agriculture and technology
• Tekirdağ

Etik Beyan

In order for the research to be published as an article, the Ethics Committee of T.C. Tekirdağ Namık Kemal University of Science and Engineering Sciences Scientific Research and Publication Ethics Board of Science and Engineering Sciences on 15.08.2024 (11:00) at the session of the meeting numbered T2024-2099 (Document Date and Number: 16.08.2024-480735).

Teşekkür

We would like to thank Mr. Onur KİRAZ, General Manager of DLG Fuarcılık, the organizer of this important fair of the agricultural sector. We would like to thank Onur KİRAZ, the General Manager of DLG Fuarcılık, the organizer of this important fair in the agricultural sector, each of the company's officials, staff and all the fair staff, Sena TURAN and Arda Meriç ÇOBAN, undergraduate students from Tekirdağ Namık Kemal University who conducted the surveys, Yusuf ÇAKMAKÇI, researcher from the Department of Agricultural Economics, the owners, managers and staff of the participating companies of the fair who showed interest in the survey and contributed their time for their support to the study.

Tarımda Açık Alan Uygulamalı Fuarcılığının Geliştirilmesi Açısından Tarım ve Teknoloji Günleri Fuarının İncelenmesi

Öz

‘‘Tarım ve Teknoloji Günleri Fuarı’’, tarım ve teknoloji temasının birlikte uygulamalı olarak açık alanda gösterilmesi ile tarım fuarcılığına farklı bir aşama kazandırmıştır. Üreticiler ‘‘Tarım ve Teknoloji Günleri Fuarı’’ nda, tarım sektöründeki güncel teknolojik gelişmelerden ve tarım sistemlerinden haberdar olmaktadır. Üreticiler, fuar kapsamında gübre, ilaç, tohum, tarımsal mekanizasyon vb. alanlarında gerçekleştirilen birbirinden farklı ve bilgilendirici etkinlikler ile yenilikleri görebilmekte ve fuar alanında hazırlanan demonstrasyon sahaları vasıtasıyla en son teknolojik gelişmeleri hemen uygulama imkanına sahip olmaktadırlar. Fuar süresince üreticiler arasında iletişim ve etkileşim uygulamalı bir alanda gerçekleşmekte, böylece üreticiler görüş, deneyim, beklenti, sorunlarını anında ve yerinde paylaşabilmektedirler. Bu çalışmada, tarımda açık alan uygulamalı fuarcılığının geliştirilmesi açısından “Tarım ve Teknoloji Günleri Fuarı”, fuara katılan firmaların bakış açısıyla değerlendirilerek fuardan beklentileri ve önerileri incelenmiştir. Bu amaçla, 2024 yılında Tekirdağ ilinde ‘’Tarım ve Teknoloji Günleri Fuarı’’na katılım sağlayan 51 adet firma yetkilisiyle yüz yüze anket yapılmıştır. Çalışmanın sonucunda, katılımcı firmaların diğer fuarlarda ortalama 275,80 m2, ‘‘Tarım ve Teknoloji Günleri Fuarı’’nda ise 291,18 m2 yer kiraladıkları tespit edilmiştir. Katılımcıların, fuar duyurularını en çok sosyal medyadan yaptıkları (%78,43), fuar duyurusunda en etkili yöntemi yine sosyal medya (%84,31) olarak gördükleri belirlenmiştir. Fuar alanının genişletilmesi ve/veya firmaların uygulama alanının artırılması ile firmaların fuar alanındaki yerlerinin artırılması önemli bulunmuştur. Fuar organizatörlerinin başarılı bulundukları, ancak fuar öncesinde katılacak firmalar ve fuar sırasında yapılacak gösteriler ile ilgili bilgilendirmelerin artırılması gerektiği belirlenmiştir. ‘’Tarım ve Teknoloji Günleri Fuarı’’, tarım ürünlerinin pazarlanması, tarımsal yeniliklerin gösterilmesi, tarımsal yayıma katkısı görülerek dikkate alınmalıdır. ‘‘Tarım ve Teknoloji Günleri Fuarı’’, kırsalda uzun vadede üretici gelirlerine olan belirgin kalıcı katkısı ve fuar süresince turizm gibi alternatif gelir olanakları oluşturması ile kırsal kesime ekonomik, sosyal ve kültürel bakımlardan katkılarıyla geliştirilmelidir.

Anahtar Kelimeler

• Tarım
• Fuar
• Tarım fuarı
• Tarım ve teknoloji
• Tekirdağ

Etik Beyan

Araştırmanın makale olarak yayınlanması için T.C. Tekirdağ Namık Kemal Üniversitesi Fen ve Mühendislik Bilimleri Bilimsel Araştırma ve Yayın Etiği Kurulu 15.08.2024 tarihinde (Saat 11:00) T2024-2099 sayılı toplantısının oturumunda kararına göre etik kurul uygunluk kararı alınmıştır (Evrak Tarih ve Sayısı: 16.08.2024-480735).

Teşekkür

Tarım sektörünün bu önemli fuarının organizatörü DLG Fuarcılık firmasının Genel Müdürü Sn. Onur KİRAZ’a, firmanın her bir yetkilisine, personeline ve bütün fuar görevlilerine, anketleri yapan TNKÜ'den lisans öğrencileri Sena TURAN ve Arda Meriç ÇOBAN’a, Tarım Ekonomisi Bölümü'nden araştırmacı Yusuf ÇAKMAKÇI’ya, ankete ilgi gösteren ve zaman ayırıp katkı sağlayan fuarın katılımcı firmalarının sahipleri, yöneticileri ve personellerine çalışmaya verdikleri destekleri için teşekkür ederiz.

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