Consumer’s Fish Purchase Behavior In Tekirdag

Yıl 2016, Cilt: 13 Sayı: 4, 0 - 0, 29.11.2016

M.ömer Azabağaoğlu Derya İlkay Abdikoğlu Gökhan Unakıtan

Öz

Increase in world population in recent years has led to the lack of animal protein source having an important role in human nutrition. Primary source to cover animal protein absence in the best level and in a cheap way is fishery products, especially fish. In Turkey, which has rich fishery resources, fish consumption is lower than the EU and World averages. Average fish consumption of World, EU and Turkey are 18,93, 22,86 and 6,3 kg/capita respectively (FAO, 2015).

The aim of this study is to determine the factors affecting fish consumption habit of consumers in Tekirdağ province Süleymanpaşa district, evaluation of these factors according to importance levels of them and determining the average fish consumption. In this study, a survey was conducted with 270 consumers in Tekirdag province Suleymanpasa district. Fish consumption habits and factors that are affecting consumers were analyzed with best worst analysis in this study.

According to findings of this study, annual fish consumption per capita is determined as 14.69 kg in Tekirdağ. It is found that most important reason for 72.35% of fish consumers who participated in the research is the healthiness of fish, besides 33.33% of participants who do not consume fish suggest that it is difficult to prepare and eat fish. According to BW scores major reason for the fish consumption is healthiness of fish meat, but worst reason for fish consumption is difficulties about prepare to cook. Brand is the main choice criterion on frozen fish products but in generally, fish purchase criterion is the appropriate fish regarding season. Consumers were understand to freshness of fish with respect to outlook of fish.

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