Araştırma Makalesi

Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior

Cilt: 8 28 Ekim 2026
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Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior

Öz

This study aims to examine the relationships between individuals’ need for social approval and sustainable consumption behaviors. Accordingly, the need for social approval is conceptualized in terms of three dimensions—sensitivity to others’ judgments, social withdrawal, and leaving a good impression—and the relationships between these dimensions and four dimensions of sustainable consumption behavior, namely environmental sensitivity, reusability, saving, and unneeded consumption, are examined. Within the scope of the study, data were collected through an online survey from 393 university students with different levels of educational attainment who were selected using a convenience sampling method. The data were analyzed using descriptive statistics, confirmatory factor analyses, and multiple regression analyses. The findings indicate that social motivations may be associated with sustainable consumption behaviors and that the nature of these relationships may vary across the dimensions of the need for social approval. The findings further suggest that social approval may serve as a functional mechanism for promoting sustainable consumption. Accordingly, the study offers implications for businesses and policymakers regarding the use of social norms to encourage more sustainable consumption practices.

Anahtar Kelimeler

Kaynakça

  1. Akgün, A. A., & Umud, H. (2025). Üniversite öğrencilerinin sürdürülebilir tüketim davranışı sergileme düzeylerinin incelenmesi. Yaşar Üniversitesi E-Dergisi, 20(78), 249-266.
  2. Antonetti, P., & Maklan, S. (2014). Exploring postconsumption guilt and pride in the context of sustainability. Psychology and Marketing, 31(9), 717–735. https://doi.org/10.1002/mar.20730
  3. Arnett, J. J. (2000). Emerging adulthood: A theory of development from the late teens through the twenties. American Psychologist, 55(5), 469–480.
  4. Baharum, H., Ismail, A., Awang, Z., McKenna, L., Ibrahim, R., Mohamed, Z., & Hassan, N. H. (2023). Validating an instrument for measuring newly graduated nurses’ adaptation. International Journal of Environmental Research and Public Health, 20(4), 2860. https://doi.org/10.3390/ijerph20042860
  5. Barger, V., & Peck, J. (2012). Understanding conformity in consumption contexts: Individual differences in need for approval and the propensity to conform. Advances in Consumer Research, 38, 789.
  6. Biel, A., & Thøgersen, J. (2007). Activation of social norms in social dilemmas: A review of the evidence and reflections for environmental behaviour. Journal of Economic Psychology, 28(1), 93–112. https://doi.org/10.1016/j.joep.2006.03.003
  7. Bluvstein Netter, S., & Raghubir, P. (2021). Tip to show off: Impression management motivations increase consumers’ generosity. Journal of the Association for Consumer Research, 6(1), 120–129. https://doi.org/10.1086/710239
  8. Bowker, J. C., Rubin, K. H., & Coplan, R. J. (2011). Social withdrawal. In R. J. R. Levesque (Ed.), Encyclopedia of adolescence (pp. 2817-2824). Springer.

Ayrıntılar

Birincil Dil

İngilizce

Konular

Tüketici Davranışı

Bölüm

Araştırma Makalesi

Yayımlanma Tarihi

28 Ekim 2026

Gönderilme Tarihi

25 Eylül 2026

Kabul Tarihi

28 Ekim 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 8

Kaynak Göster

APA
Akgün, A. A. (2026). Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior. Türkiye Mesleki ve Sosyal Bilimler Dergisi, 8. https://doi.org/10.46236/jovosst.2048043
AMA
1.Akgün AA. Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior. Journal of VOSST. 2026;8. doi:10.46236/jovosst.2048043
Chicago
Akgün, Ali Alper. 2026. “Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior”. Türkiye Mesleki ve Sosyal Bilimler Dergisi 8 (Ekim). https://doi.org/10.46236/jovosst.2048043.
EndNote
Akgün AA (01 Ekim 2026) Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior. Türkiye Mesleki ve Sosyal Bilimler Dergisi 8
IEEE
[1]A. A. Akgün, “Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior”, Journal of VOSST, c. 8, Eki. 2026, doi: 10.46236/jovosst.2048043.
ISNAD
Akgün, Ali Alper. “Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior”. Türkiye Mesleki ve Sosyal Bilimler Dergisi 8 (01 Ekim 2026). https://doi.org/10.46236/jovosst.2048043.
JAMA
1.Akgün AA. Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior. Journal of VOSST. 2026;8. doi:10.46236/jovosst.2048043.
MLA
Akgün, Ali Alper. “Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior”. Türkiye Mesleki ve Sosyal Bilimler Dergisi, c. 8, Ekim 2026, doi:10.46236/jovosst.2048043.
Vancouver
1.Ali Alper Akgün. Examining The Relationships Between The Need For Social Approval And Sustainable Consumption Behavior. Journal of VOSST. 01 Ekim 2026;8. doi:10.46236/jovosst.2048043