STRATEJİK YÖNETİM ANLAYIŞINDA YENİLİK VE YENİLİK YÖNETİMİNİN ÖRGÜTLER İÇİN REKABET ÜSTÜNLÜĞÜ SAĞLAMADAKİ ETKİSİNE YÖNELİK DEĞERLENDİRME

Yıl 2020, Sayı: 3, 86 - 106, 28.05.2020

Ahmet Özgür Aydın , Mustafa Bekmezci

https://doi.org/10.46236/jovosst.662880

Öz

Firmalar için yeni pazarlara girebilmek ve mevcut durumlarını koruyabilmenin yolu yeni ürün hizmet, süreç ve yönetim oluşturmaktan geçtiği çok açık şekilde ortadadır. Bu sebepten dolayı ürün, hizmet, süreç ve yönetim alanlarında sürekli bir yenilik yapmak rekabetin temel noktasını ürünün ticari bedelinden kalite, performans ve kazanımına kaydırmıştır. İşletmelerin rakiplerinden farklı değer yaratması ve bunu strateji ile yenilik arasında bağlantı kurarak rekabet kazanımına dönüştürmesi karlılık ve büyümenin sürdürülebilmesinde en önemli etkenlerden birisidir. Bu durum stratejik yenilik açısından rakipler tarafından henüz keşfedilmemiş ve uygulanmamış bir süreci benimseyen işletmeler için güçlü bir rekabet üstünlüğüne sahip olmak anlamına gelecektir. Bu çalışmanın amacı stratejik yönetim anlayışında yenilik ve yenilik yönetiminin önemini ortaya koymak, yapısını ve unsurlarını incelemek ve stratejik yenilik yönetimi ile rekabet üstünlüğü sağlamanın örgütler için önemini değerlendirmektir.

Anahtar Kelimeler

Stratejik Yönetim, , Yenilik, Yenilik Yönetimi, Rekabet Üstünlüğü

Destekleyen Kurum

TOROS ÜNİVERSİTESİ

Kaynakça

• Aadne, J. H., Krogh, G. V., ve Roos, J. (1996). Representationism: The Traditional Approach to Cooperative Strategies. Knowledge Management , 9-36. Afuah, A. (2003). Innovation Management:Strategies, Implementation and Profits (2nd. ed.). NY: Oxford University Pres. Altınkurt, Y. (2007). Eğitim örgütlerinde stratejik liderlik ve okul müdürlerinin stratejik liderlik uygulamaları. Yayınlanmamış Doktora Tezi. Anadolu Üniversitesi Eğitim Bilimleri Enstitüsü . Anfuso, D. (1999). Core Values Shape W. L. Gore's Innovative Culture . Workforce , 48-51. Ansof, H. I. (1971). Strategie du Developpement de I’Entreprise, Editions Hommes et Techinique. Paris. Appiah-Adu, K., ve Singh, S. (1998). Customer orientation and performance: a study of SMEs. Management Decision, 36 (6), 385–394. Armstrong, M. (1992). Armstrong's Handbook of Strategic Human Resource Management. Nobel. Barry, B. (1986). Strategic Planning Workbook for Public and Nonprofit Organizations. St.Paul: Amherst Wilder Foundation. Bass, B. M. (1995). Theory of Transformational Leadership Redux. Leadership Quarterly, 6 (4), 463-478. Berghman, L., Matthyssens, P., Streukens, S., & Vandenbempt, K. (2013). Deliberate Learning Mechanisms for Stimulating Strategic Innovation Capacity. Long Range Planning, 46, 39-71. Bessant, J., ve Tidd, J. (2007). Innovation and Entrepreneurship. UK: Wiley. Bossink, B. (2002). The Strategic Function Of Quality İn The Management Of İnnovation. Total Quality Management, 13 (2), 195. Boxall, P., ve Purcell, J. (2003). Strategy and Human Resource Management . Basingstoke: Palgrave Macmillan. Bryson, J. M. (1988). Strategic Planning for Public and Nonprofit Organizations. San Francisco: Jossey-Bass. Budak, G. (1998). Yenilikçi Yönetim Yaratıcı Birey. İstanbul: Sistem Yayıncılık. Burke, W. W. (2000). The New Agenda for Organization Development. Caldwell, D., ve Q'Reilly, C. (1995). Norms Supporting Innovation in Groups:An Exploratory Analysis. Paper presented at the 54th Annual Meeting of the Academy of Management . Can, H. (2001). Yönetim Bilimli ve Tarihçesi, Yönetim ve Organizasyon. Ankara: Nobel Yayın Dağıtım . Chandler, A. (1962). Strategy and Structure . Boston MA: Mıt Press. Conner, D. R. (1992). Managing at the Speed of Change. New York: Viiard Books. Cope, J. (2007). Lessons Learned--Commercialization Success Rates:A Brief Reviwe. RTI Tech Ventures newsletter, 4 (4). Cormican, K., ve O'sullivan, D. (2004). Auditing Best Practice for Effective Product Innovation Management. Technovation , 819. Çevik, H. H. (2001). Organizasyonlarda Stratejik Yönetim. Ankara: Nobel Yayın Dağıtım. Daft, R. L. (2008). Organization Theory and Design. Daft, R. L., ve Becker, S. W. (1978). Innovation in Organizations . New York: Elsevier. Dahl, D. (2008). Trust Me: You're Gonna Love This; Getting Employees to Embrace New Technology. Damanpour, F., ve Evan, W. M. (1984). Organizational innovation and performance: The problem of organizational lag. Administrative Science Quarterly, 29 (3), 392–409. Datz, T. (1999). Romper Ranch. CIO Enterprise Section 2 , 39-52. Demir- Uslu, Y. (2012). Vaka Çalışması: İnovatif Kültürün Oluşturulmasında Personel Yeterliğinin Önemi. CBÜ Sosyal Bilimler Dergisi, 10 (2), 116-128. Dinçer, Ö. (2007). Stratejik Yönetim ve İşletme Politikası. İstanbul: 8.Basım. Dobni, C. B. (2010). Achieving Synergy Between Strategy and İnnovation: The Key to Value Creation. Internationel Journal of Business Science And Applied Management, 5 (1), 48-49. Dodgson, M., Gann, D. M., ve Phillips, N. (2014). The Oxford Handbook of Innovation Management. United Kingdom: Oxford Universty Pres. Drazin, R., ve Schoonhoven, C. B. (1996). Community, population, and organization effects on innovation: A multilevel perspective. Academy of Management Journal, 39, 1065-1083. Drucker, P. F. (1995). Gelecek İçin Yönetim, (Çev.:Fikret Öçcan). Ankara: İşbankası Yayınları. Drucker, P. (1985). Innovation and Entrepreneuership. New York: Harper&Brothers. Drucker, P. (2003). Yenilikçilik İçerisinde Yenilikçilik Disiplini. (Çev: Ahmet Kardam). İstanbul: MESS Yayınları. Elçi, Ş. (2006). European Trend Chart on Innovation . Brüksel:Annual Innovation Policy Trend and Appraisal Report Turkey. Eng, S. (2000). Hatching Schemes . Industry Standard , 174-175. Eren, E. (2011). Yönetim ve Organizasyon. İstanbul: Beta Yayınları. European innovation scoreboard. 29.11.2019 tarihinde Internal Market, Industry, Entrepreneurship and SMEs: https://ec.europa.eu/growth/industry/innovation/facts-figures/scoreboards_en adresinden alındı European innovation scoreboard. (2019, Haziran 17). 11 29, 2019 tarihinde Internal Market, Industry, Entrepreneurship and SMEs: https://ec.europa.eu/growth/industry/innovation/facts-figures/scoreboards_en adresinden alındı Garih, Ü. (2005). Yönetim Teknikleri. İstanbul: Hayat Yayınları. Goldhar, J. (1980). Some Modest Conclusions. Management of Research and Innovation , 283-284. Güçlü, N. (2003). Stratejik yönetim. Gazi Eğitim Fakültesi Dergisi, 23 (2), 61–85. Hamel, G. (1997). The Dirty Little Secret of Strategy. April 24 Financial Times. Han, J. K., Kim, N., ve Srivastava, R. K. (1998). Market Orientation and Organizational Performance: Is Innovation a Missing Link? Journal of Marketing, 62 (4), 30-45. Hargrave, T., ve Van de Ven, A. (2006). A collective action model of institutional innovation. Academy of Management Review , 864 – 888. Hempel, J. (2006). Big Blue Brainstorm. Business Week , 70. Henderson, R., ve Clark, K. (1990). Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms. Administrative Science Quarterly, 35, 9-30. Henderson, R., ve Clark, K. (2004). Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms. In Managing Strategic Innovation and Change. Michael L. Tushman & Philip Anderson. New York, Oxford: Oxford University Pres. Henk, W. V., Frans, A. V., ve Cornelis, V. H. (2013). Management innovation: Management as fertile ground for innovation. European Management Review, 10 (1), 1-15. Hensley, S. (2002). Bleeding Cash: Pfizer 'Youth Pill' Ate Up $71 Million Before It Flopped. The Wall Street Journal . Hermann, P. (2005). Evolution of strategic management: The need for new dominant designs. International Journal of Management Reviews, 7, 111-130. Higgins, J. M. (1996). Innovate or Evaporate: Creative Techniques for Strategist, Long Range Planning (Cilt 29). Hise, P. (1997). New Recruitment Strategy: Ask Your Best Employees to Leave. Hrebiniak, L. G. (2006). Obstacle to Effective Strategy Implementation. Organizational Dynamics, 35 (1), 12-31. Hunger, D. J., ve Wheelen, T. L. (2007). Essentials of Strategic Management. NJ: Upper Saddle River. Hurst, D. K. (2000). Kriz ve Yenilenme, Çeviren: Ela Gürdemir. İstanbul: Alfa Yayınları. Jennings, D. F., ve Lumpkin, J. R. (1989). Functioning Modeling Corporate Entrepreneurship: An Empirical Integrative Analysis. Journal of Management, 15, 485-502. Johnson, G., Scholes, K., ve Whittington, R. (2005). Explaining Corporate Strategy . Harlow: FTPrentice Hall. Jusko, J. (2007). A Team Effort. Industry Week . Kahn, K. B. (2001). Market Orientation, Interdepartmental Integration, and Product Development Performance. The Journal of Product Innovation Management, 18, 314-323. Kanter, E. (1983). The Change Master. New York: Touchstone. Kanter, R. M. (1983). The Change Masters. 20-1. Kanter, R. M. (1988). When a Thousand Flowers Bloom: Structural, Collective and Social Conditions for Innovation in Organizations. Research in Organizational Behavior, 10, 169-211. Kay, J. (1993). Foundation of Corporate Success. Oxford: Oxford University Pres. Kotter, J. P., ve Schlesinger, L. A. (1979). Choosing Strategies for Change. Harvard Business Review , 106-114. Leifer, M. (2000). Singapore's Foreign Policy: Coping with Vulnerability. London: Routledge. Leonard, D., ve Rayport, J. F. (1997). Spark Innovation Through Empathic Design . Harvard Business Review , 102-113. Li, T., ve Calantone, R. J. (1998). The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination. Journal of Marketing, 62 (4), 13-29. Loewe, P., ve Dominiquini, J. (2006). Overcome the Barriers to Effective Innovation. Strategy and Leadership, 34 (1), 24-31. Lopez-Nicolas, C., ve Merono-Cerdan, A. L. (2011). Strategic knowledge management, innovation and performance. International Journal of Information Management, 31, 502–509. Lubatkin, M. H., Simsek, Z., Ling, Y., ve Veiga, J. F. (2006). Ambidexterity and Performance in Small-to Medium- Sized Firms: The Pivotal Role of Top Management Team Behavioral Integration. Journal of Management, 32 (5), 646-672. Lublin, J. S. (2008). Career Journal; Managing Your Career: A CEO's Recipe for Fresh Ideas. The Wall Street Journal . March, J. G. (1991). Exploration and Exploitation in Organizational Learning . Organization Science 2 , 71-87. Markides, C. (2000). All the right moves - A guide to crafting breakthrough strategy. London: Harvard Business School Pres. McDonough, E. F., ve Leifer, R. (1983). Using Simultaneous Structures to Cope with Uncertainty. Academy of Management Journal, 26, 727-735. McDonough, E. F., Kahn, K. B., ve Barczak, G. (2001). An Investigation of the Use of Global, Virtual, and Colocated New Product Development Teams. The Journal of Product Innovation Management, 18, 110-120. Miller, D. (1987). Strategy Making and Structure: Analysis and Implications for Performance. Academy of Management Journal, 30 (1), 7-32. Miranda, G. M.-L., ve Thiel, K. (2007). Improving Organizational Speed and Agility. McKinsey Quarterly (1). Moorman, C. (1995). Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes. Journal of Marketing Research, 32 (3), 318-35. Myers, S., ve Marquis, D. (1969). Successful Industrial Innovations. National Science Foundation, Technical Report , 1-117. Noori, H. (1990). Managing the Dynamics of New Technology: Issues in Manufacturing Management. New Jersey: Prentice Hall Inc. O’Regan, N., Ghobadian, A., ve Gallear, G. (2005). In search of the drivers of high growth in manufacturing SMEs. Technovation, 26 (1), 30–41. OECD. (2005). Oslo manual guidelines for collcting and interpreting innovation data. OECD ve Eurostat ortak yayını . Oke, A., Walumbwa, F. O., ve Myers, A. (2012). Innovation Strategy, Human Resource Policy, and Firms’ Revenue Growth: The Roles of Environmental Uncertainty and Innovation Performance. Decision Sciences, 43 (2), 273-302. O'Reilly, C. A., ve Tushman, M. L. (2004). The Ambidextrous Organization. Harvard Business Review , 74-81. Oslo, M. (2005). Guidelines for Collecting and Interpreting Innovation Data. OECD&Euorostat Manuel . Panne, G., Beers, C., ve Kleinknecht, A. (2003). Success and Faılure of Innovatıon. Internatıonal Journal of Innovatıon Management, 7 (3), 4-6. Pearce, J. A. (2002). Speed Merchants. Organizational Dynamics, 30 (3), 191-205. Porter, B. L., ve Parker, S. W. (1992). Culture Change. Human Resource Management, 31, 45-67. Porter, M. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Pres. Prahalad, C. (1993). The Role of Core Competencies in the Corporation. Research Technology Management, 36, 40-47. Rachman, D., Mescon, M., Bovee, C. L., & Thill, J. V. (1993). Business Today. New York: McGraw-Hill Inc. Raymond, E. M., Coleman, H. J., & Creed, D. W. (1995). Keys to Success in Corporate Redesign. California Management Review, 37 (3), 128-145. Rickards, T. (1985). Stimulating Innovation: A Systems Approach. London: Frances Printer. Robbins, S. P., ve Judge, T. A. (2017). Organizational Behavior. Nobel. Rogers, E. (1995). Diffusion of Innovations. New York: The Free Pres. Rogers, E. M., ve Shoemaker, F. (1971). Communication of Innovation: A Cross Culturel Approach . New York: Free Press. Rohwedder, C., ve Johnson, K. (2008). Pace-Setting Zara Seeks More Speed to Fight Its Cheap-Chic Rivals. The Wall Street Journal . Rosenfeld, R., ve Servo, J. (1990). Facilitating Innovation in Large Organizations. In Jane Henry and David Walker (Eds). Managing Innovations . Rush, H., Bessant, J., ve Hobday, M. (2007). Assessing the Technological Capabilities of firms: Developing a Policy Tool. R&D Management, 37 (3), 221–236. Saleh, S. D., ve Wang, C. K. (1993). The management of innovation: strategy, structure, and organizational climate. Engineering Management, 30 (1), 14–21. Schilling, M. A., ve Hill, C. W. (1998). Managing the New Product Development Process. Academy of Management Executive, 12 (3), 67-81. Schumpeter, J. A. (1934). The Theory of Economic Development. Cambridge : Harvard University Press. Sniukas, M. (2007). Reshaping Strategy The Content, Process, and Context of Strategic Innovation. 11 30, 2019 tarihinde www.sniukas.com adresinden alındı Spender, J. C. (2007). Data, meaning and practice: How the knowledge-based view can clarify technology’s relationship with organizations. International Journal of Technology Management, 38 ( (1–2)), 178–96. Stevens, G. A., ve Burley, J. (1997). 3,000 Raw Ideas=1 Commercial Success! Research Technology Management, 40 (3), 16-27. Tam, P.-W. (2006). System Reboot- Hurd's Big Challenge at H-P: Overhauling Corporate Sales. The Wall Street Journal . Tedeschi, B. (2008). Putting Innovation in the Hands of a Crowd. The New York Times . Terziovski, M. (2010). Innovation Practice and Its Performance Implications In Small and Medıum Enterprises (SMEs) In The Manufacturing Sector: A Resource-Based View. Strategic Management Journal, 31, 892 – 902. Tidd, J., Bessant, J., ve Pavitt, K. (2005). Managing Innovation: Integrating Technological, Market and Organizational Change. Wiley. Timmerman, J. (2009). A Systematic Approach for Making Innovation a Core Competence. The Journal for Quality & Participation, 31 (4). Trott, P. (2002). Innovation Manahement and New Product Development . Prentice Hall, Pearson Education. Ulijn, J., ve Weggeman, M. (2001). Towards an Innovation Culture: What are Its National, Corporate, Marketing and Engineering Aspects, Some Experimental Evidence. Handbook of Organizational Culture and Climate . Utterback, J. M. (1994). Mastering the Dynamics of Innovation. Boston: MA:Harvard Business School Pres. Uzkurt, C. (2008). Yenilik Yönetimi ve Yenilikçi Örgüt Kültürü. İstanbul: Beta Basım Yayım. Ülgen, H., ve Mirze, S. K. (2018). İşletmelerde Stratejik Yönetim. İstanbul: Beta Basım Yayım Dağıtım A.Ş. Volberda, H., Van Den Bosch, F., & Heij, C. (2013). Management Innovation: Management as Fertile Ground for Innovation. European Management Review, 10, 1-15. Weisbord, M., ve Janoff, S. (2005). Faster, Shorter, Cheaper May Be Simple; It's Never Easy. The Journal of Applied Behavioral Science , 70-82.