City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye

Rıdvan Tekin; Fatih Gürses

doi:10.63063/jsat.1941249

TR EN

Dijital Çağda Kent Konseyleri: Türkiye’de Kent Konseylerinin Twitter Etkileşim Performansı Üzerine Bir Çalışma

Abstract

Bu çalışma, dijital çağda yerel yönetişim ve katılımcı demokrasinin önemli araçlarından biri hâline gelen kent konseylerinin sosyal medya performansını incelemeyi amaçlamaktadır. Günümüzde sosyal medya platformları, yerel yönetim aktörlerinin vatandaşlarla iletişim kurmasında, kamuoyunu bilgilendirmesinde ve paydaşlarla etkileşim geliştirmesinde önemli bir rol oynamaktadır. Bu bağlamda araştırma, Türkiye’de resmi Twitter hesabına sahip 51 kent konseyinin dijital görünürlük ve paydaş etkileşimi düzeylerini kapsamlı bir biçimde analiz etmektedir. Analiz sürecinde popülerlik, bağlılık ve yayılma etkisi boyutları temel alınmış; ayrıca bu üç bileşenin birleşiminden oluşan bütünleşik bir etkileşim indeksi kullanılmıştır. Twitter’dan elde edilen geniş ölçekli veri seti etkileşim analizi yaklaşımı kullanılarak değerlendirilmiş ve farklı kent konseylerinin performansları karşılaştırmalı olarak incelenmiştir. Bunun yanı sıra hesaplar arasında 1.000 takipçi başına üretilen ortalama etkileşim değerleri hesaplanarak daha adil ve karşılaştırılabilir bir değerlendirme yapılması amaçlanmıştır. Bulgular, kent konseyleri arasında belirgin bir performans farklılaşmasının olduğunu ortaya koymaktadır. İl kent konseyleri etkileşim indeksi açısından en başarılı grup olarak öne çıkarken, onları büyükşehir ilçe kent konseyleri takip etmektedir. Buna karşılık büyükşehir kent konseyleri daha yüksek takipçi sayılarına sahip olmalarına rağmen daha düşük düzeyde etkileşim üretmektedir. Tüm gruplarda popülerlik (beğeni) skorlarının bağlılık (yorum) ve yayılma etkisi (retweet) skorlarından daha yüksek olması, takipçilerin daha çok hızlı ve yüzeysel etkileşim biçimlerini tercih ettiğini göstermektedir. Ayrıca daha az takipçiye sahip konseylerin görece daha yüksek etkileşim skorları elde etmesi, takipçi sayısının tek başına dijital başarıyı açıklayan bir unsur olmadığını ortaya koymaktadır. Genel olarak çalışma, kent konseylerinin sosyal medyayı etkili bir yönetişim aracı olarak kullanma potansiyeline sahip olduğunu; ancak bu potansiyelin önemli bir kısmının henüz tam anlamıyla değerlendirilmediğini göstermektedir. Bu nedenle kent konseylerinin sosyal medya platformlarını daha stratejik ve planlı bir şekilde kullanmaları, profesyonel sosyal medya yönetimi yaklaşımlarını benimsemeleri ve paydaş odaklı içerik üretimine daha fazla önem vermeleri önerilmektedir.

Keywords

Kent Konseyleri, Sosyal Medya, Etkileşim Analizi, Twitter, Türkiye

Ethical Statement

Bu çalışmada, Yükseköğretim Kurulu tarafından yayımlanan Yapay Zekâ Kullanımına Dair Etik Rehber ile TÜBİTAK Üretken Yapay Zekâ Rehberi esas alınarak dil ve üslubun geliştirilmesi sürecinde OpenAI GPT-5 tabanlı üretken yapay zekâ aracından yararlanılmıştır.

Thanks

Bu makale, Rıdvan Tekin’in Bursa Uludağ Üniversitesi’nde tamamladığı “Kent Konseylerinin Sosyal Medyada Paydaşlarıyla Etkileşimi: Twitter Örneği” başlıklı yüksek lisans tezinden üretilmiştir.

City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye

Abstract

This study examines the social media performance of city councils, which have become one of the key instruments of local governance and participatory democracy in the digital age. The study analyzes the digital visibility and stakeholder engagement of 51 city councils in Türkiye with official Twitter accounts, based on four dimensions: popularity, engagement, diffusion, and a composite interaction index. In addition, average interaction rates per 1,000 followers were calculated to enable a more comparative evaluation. The findings reveal significant differences in social media performance among city councils. Provincial city councils achieved the highest interaction index, whereas metropolitan city councils generated lower levels of engagement despite having larger numbers of followers. Across all groups, popularity (likes) exceeded engagement through comments and reposts, indicating that users tend to prefer more superficial forms of interaction. Moreover, city councils with fewer followers often achieved higher engagement rates, suggesting that follower count alone is not a sufficient indicator of digital success. Overall, the findings suggest that city councils have considerable potential to use social media as an effective governance tool. However, this potential can be more fully realized through strategic social media management and greater emphasis on stakeholder-oriented content production.

Keywords

City Councils, Social Media, Engagement Analysis, Twitter, Türkiye

Ethical Statement

In this study, an OpenAI GPT-5-based generative artificial intelligence tool was used to improve the language and style of the manuscript, in accordance with the Ethical Guideline on the Use of Artificial Intelligence published by the Council of Higher Education and the Generative Artificial Intelligence Guide issued by TÜBİTAK.

Thanks

This article was derived from Rıdvan Tekin's master's thesis titled "Kent Konseylerinin Sosyal Medyada Paydaşlarıyla Etkileşimi: Twitter Örneği", completed at Bursa Uludağ University.

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Details

Primary Language

English

Subjects

Data Mining and Knowledge Discovery

Journal Section

Research Article

Authors

Rıdvan Tekin ^*
0009-0003-3088-6965
Türkiye

Fatih Gürses
0000-0001-9922-8571
Türkiye

Publication Date

June 30, 2026

Submission Date

April 30, 2026

Acceptance Date

May 23, 2026

Published in Issue

Year 2026 Volume: 4 Number: 1

DOI

https://doi.org/10.63063/jsat.1941249

IZ

https://izlik.org/JA34CG39CD

APA

Tekin, R., & Gürses, F. (2026). City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye. Journal of Studies in Advanced Technologies, 4(1), 14-30. https://doi.org/10.63063/jsat.1941249

AMA

1.Tekin R, Gürses F. City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye. JSAT. 2026;4(1):14-30. doi:10.63063/jsat.1941249

Chicago

Tekin, Rıdvan, and Fatih Gürses. 2026. “City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye”. Journal of Studies in Advanced Technologies 4 (1): 14-30. https://doi.org/10.63063/jsat.1941249.

EndNote

Tekin R, Gürses F (June 1, 2026) City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye. Journal of Studies in Advanced Technologies 4 1 14–30.

IEEE

[1]R. Tekin and F. Gürses, “City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye”, JSAT, vol. 4, no. 1, pp. 14–30, June 2026, doi: 10.63063/jsat.1941249.

ISNAD

Tekin, Rıdvan - Gürses, Fatih. “City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye”. Journal of Studies in Advanced Technologies 4/1 (June 1, 2026): 14-30. https://doi.org/10.63063/jsat.1941249.

JAMA

1.Tekin R, Gürses F. City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye. JSAT. 2026;4:14–30.

MLA

Tekin, Rıdvan, and Fatih Gürses. “City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye”. Journal of Studies in Advanced Technologies, vol. 4, no. 1, June 2026, pp. 14-30, doi:10.63063/jsat.1941249.

Vancouver

1.Rıdvan Tekin, Fatih Gürses. City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye. JSAT. 2026 Jun. 1;4(1):14-30. doi:10.63063/jsat.1941249

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City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye

Dijital Çağda Kent Konseyleri: Türkiye’de Kent Konseylerinin Twitter Etkileşim Performansı Üzerine Bir Çalışma

Abstract

Keywords

Ethical Statement

Thanks

City Councils in the Digital Age: A Study on the Twitter Engagement Performance of City Councils in Türkiye

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