Factors Affecting Tourist Expenditure Coming To Mugla Region

Öz

Increasing tourist expenditure is a means to increase tourism income, which is extremely important for local economies. The purpose of this study is to understand the expending pattern of tourists coming to Mugla Region and provide empirical background for the policies to increase per tourist expenditure. The survey conducted at Dalaman International Airport and the data has been analyzed using OLS method. Nationality, age, accommodation type, pension type, credit card usage, availability of shopping facilities, standard of night life and entertainment, quality of food and beverage, length of holiday and group size has been found as significant factors affecting tourist expenditure

Anahtar Kelimeler

• Tourist expenditure, travel expenditure, spending pattern of tourist

Muğla Bölgesine Gelen Turistlerin Harcamalarını Etkileyen Faktörler

Öz

Turist harcamalarının artırılması, yerel ekonomiler için son derece önemli olan turizm gelirlerini artırmanın yoludur. Bu çalışmanın amacı, Muğla bölgesine gelen turistlerin harcamalarını etkileyen faktörleri ortaya koyarak, turist harcamalarını artırmaya yönelik politikalara alt yapı oluşturmaktır. Dalaman Uluslararası Havalimanı’nda yapılan anket çalışmasında elde edilen veri EKK yöntemi ile analiz edilmiştir. Milliyet, yaş, konaklama tipi, pansiyon tipi, kredi kartı kullanımı, alışveriş olanakları, gece hayatı ve eğlencenin standartı, yiyecek içecek kalitesi, tatil süresi ve grup büyüklüğü anlamlı bulunan değişkenlerdir

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