Araştırma Makalesi
BibTex RIS Kaynak Göster

Çevrimiçi Haberlerin Turizme Etkisi

Yıl 2018, Cilt: 17 Sayı: 1, 160 - 175, 31.01.2018

Didem Kutlu , Eda Dişli Bayraktar , Hasan Ayyıldız

https://doi.org/10.21547/jss.335584
Cited By: 1

Öz

Gelişen teknolojiye bağlı olarak, insanlar tatillerini
geçirmek istedikleri destinasyonla ilgili bilgiye ve haberlere hızlı bir
şekilde ulaşabilmektedirler. Çevrimiçi haber siteleri, geniş kitlelere bir
destinasyonla ilgili güncel bilgiler veren önemli ve güvenilir araçlardır. Medyanın
kamu bilinci oluşturma, turistin satın alma kararı, destinasyon imajı ve turist
davranışına önemli etkileri olduğu göz ardı edilmez bir gerçektir. Turist,
çeşitli kaynaklardan aldığı bilgiye göre sayısız destinasyon arasından bir tatil
yerine karar vermektedir. Dolayısıyla bu çalışmada Kültür ve Turizm Bakanlığı’ndan
alınan ülkemize geliş istatistiklerine göre, yurt dışındaki iki çevrimiçi haber
sitesindeki haberlerin turist gelişlerine etkisi yorumlanmıştır. Çalışmaya
dahil edilen iki ülke, Almanya ve İngiltere, ülkemize en çok turist gönderen
ülkeler arasından seçilmiştir. Bu ülkelerdeki haber siteleri ise günlük
ziyaretçi sayılarına göre belirlenmiş ve Türkiye ile ilgili haberler, 2010-2014
yılları arasındaki beş yıllık dönemde içerik analizi yöntemiyle incelenmiştir.

Anahtar Kelimeler

Destinasyon İmajı Turizm Çevrimiçi Haber Siteleri

Kaynakça

  • Alvarez, M. D. and Korzay, M. (2008). Influence of politics and media in the perceptions of Turkey as a tourism destination. Tourism Review, 63(2), pp. 38 – 46, http://dx.doi.org/10.1108/16605370810883932
  • Alvarez, M. D. and Campo, S. (2011). Controllable versus uncontrollable information sources: effects on the image of Turkey. International Journal Of Tourism Research, 13, 310–323, DOI: 10.1002/jtr.838
  • Bilgen, P. (2009). Türk turizm sektörü, General Management Turizm ve Yönetim Dergisi, 30(2009)
  • Bob, U. and Potgieter, C. (2013). Mega-events and tourism impacts: foreign visitor perceptions of the 2010 Fifa World Cup in South Africa. Journal of Human Ecology, 43(1), 71-82
  • Böke, K. (Ed.) (2009). Sosyal Bilimlerde Araştırma Yöntemleri. İstanbul: Alfa Basım Yayım Dağıtım Ltd. Şti.
  • Castelltort, M. and Mäder, (2010). Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis. Tourism Management, 31 (2010, 724–738, doi:10.1016/j.tourman.2009.06.007
  • Charlett, D., Garland, R. and Marr, N. (1995). How damaging is negative word-of-mouth? Marketing Bulletin, 6,42-50, Research Note 1
  • Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17, 18–23
  • Çolakoğlu, S. and Çolakoğlu, B.E. (2005). Dünya basınında Türkiye imajı: Güney Kore örneği. Selçuk İletişim. 4(1), 141-148
  • Drakos, K. and Kutan, A.M. (2003). Regional effects of terrorism on tourism in three mediterranean countries. Journal Of Conflict Resolution, 47(5), 621-641, DOI: 10.1177/0022002703258198
  • Emsen, Ö.S. and Değer, M. K. (2004). Turizm üzerine terörizmin etkileri: 1984-2001 Türkiye deneyimi. Akdeniz İ.İ.B.F. Dergisi (7) 2004, 67-83
  • Ertuna, C. and Ertuna, Z. (2009). The sensitivity of German and British tourists to news shocks. Tourism Review, 64(3), 19 – 27, http://dx.doi.org/10.1108/16605370910988809
  • Fourie, F. and Santana-Gallego, M. (2011). The impact of mega-sport events on tourist arrivals. Tourism Management 32 (2011), 1364-1370, https://doi.org/10.1016/j.tourman.2011.01.011
  • Gunn, C. A. (1997). Vacationscape: Developing tourist areas. Washington, DC: Taylor & Francis
  • Hall, Michael C. (2002). Travel Safety, Terrorism and the Media: The Significance of the Issue-Attention Cycle. Current Issues in Tourism, 5(5), 458-466
  • İslamoğlu, M. and Özbay, H. (2012). Euro Bölgesinde yaşanan borç krizinin Türk turizmine etkileri. Bartın Üniversitesi İ.İ.B.F. Dergisi, 3(6), 35-62
  • Kapuscinski, G. and Richards, B. (2016). News framing effects on destination risk perception. Tourism Management, 57(2016), 234-244, http://dx.doi.org/10.1016/j.tourman.2016.06.017
  • Kim, T-K., Lee, C-K., Mjelde, J.W. and Lee, H-M. (2014). The carryover effect of newspaper reports on a mega event: ex post analysis of the 2012 expo Yeosu Korea. Asia Pacific Journal of Tourism Research, 19(9), 1009–1022, http://dx.doi.org/10.1080/10941665.2013.833126
  • Kim, Samuel S. and Wong, Kevin K.F. (2006). Effects of news shock on inbound tourist demand volatility in Korea. Journal of Travel Research, 44(4), 457-66, DOI: 10.1177/0047287505282946
  • Koyunsağan, N. (2008). Türkiye'de terörizmin turist davranışlarına etkisi üzerine bir araştırma. (Yayımlanmamış Yüksek Lisans Tezi). Kadir Has Üniversitesi, Sosyal Bilimler Enstitüsü, İstanbul
  • Küçüktaş, R. (2015). Büyük ölçekli etkinliklerin ev sahibi ülkelere ve kentlere olan etkileri. (Uzmanlık tezi). T.C. Kalkınma Bakanlığı, Yayın No:2925
  • Lexow, Margrete and Edelheim, Johan R. (2004) Effects of Negative Media Events on Tourist’s Decisions. International Tourism and Media Conference Proceedings. 24th-26th November 2004. Melbourne: Tourism Research Unit, Monash University. 51-60.
  • Mercille, J. (2005). Media effects on image: The case of Tibet. Annals of Tourism Research, 32(4), 1039–1055, doi:10.1016/j.annals.2005.02.001
  • Okçu, D. (2009). Uluslar arası terör ve Türkiye’ye etkileri. (Yayımlanmamış Yüksek Lisans Tezi). Ufuk Üniversitesi, Sosyal Bilimler Enstitüsü, Ankara
  • Stepchenkova, Svetlana (2009), A Proposal For A Dynamic Destination Image Index: Concept, Construction, And Validation, Doctoral Dissertation, Purdue University, West Lafayette, Indiana
  • Stepchenkova, S. and Eales, J.S. (2011). Destination image as quantified media messages: the effect of news on tourism demand. Journal of Travel Research, 50(2), 198–212, DOI: 10.1177/0047287510362780
  • Solberg, H.A. and Preuss, H. (2007). Major sport events and long-term tourism impacts. Journal of Sport Management, 2007,21,213-234 
  • Sönmez, S. and Graefe, A.R. (1998). Influence of Terrorism Risk on Foreign Tourism Decisions. Annals of Tourism Research, 25(1),112-144
  • Sönmez, S., Apostolopoulos, Y. and Tarlow, P. (1999). Tourism in crisis: managing the effects of terrorism. Journal of Travel Research, 38,13-18
  • Walters, G., Mair, J. and Lim, J. (2016). Sensationalist media reporting of disastrous events: Implications for tourism. Journal of Hospitality and Tourism Management. 28(2016), 3-10, http://dx.doi.org/10.1016/j.jhtm.2016.04.008
  • Wang, D., HweeLeng, C. and Pan, S. (2015). The impacts of mass media on organic destination image: a case study of Singapore, Asia Pacific Journal of Tourism Research, 20:8, 860-874, http://dx.doi.org/10.1080/10941665.2014.948464

The Effect Of The Online News On Tourism

Yıl 2018, Cilt: 17 Sayı: 1, 160 - 175, 31.01.2018

Didem Kutlu , Eda Dişli Bayraktar , Hasan Ayyıldız

https://doi.org/10.21547/jss.335584
Cited By: 1

Öz

Due to the technological developments, people are able to
quickly reach the information and the news about destinations where they have planned
to go on their holidays. Online news websites are important and reliable tools
which deliver up-to-date information about a destination to broad masses. It is
indisputable that the media is a significant influence on public awareness,
tourist purchase decision, destination image and tourist behavior. A tourist
who chooses a holiday destination decides among countless destinations
according to the information he receives from various sources. Therefore, in
this study, the news in the two foreign online news sites are interpreted
according to the touristic arrival statistics from the Ministry of Culture and
Tourism. The two countries to be included in the study, Germany and England,
were selected among the countries that sent the most tourists to Turkey. In these
countries, news web sites with the highest number of daily visitors were
determined and the news related to Turkey in the 5 years period between 2010
and 2014 were analyzed by content analysis. 

Anahtar Kelimeler

Destination image Tourism Online news site

Kaynakça

  • Alvarez, M. D. and Korzay, M. (2008). Influence of politics and media in the perceptions of Turkey as a tourism destination. Tourism Review, 63(2), pp. 38 – 46, http://dx.doi.org/10.1108/16605370810883932
  • Alvarez, M. D. and Campo, S. (2011). Controllable versus uncontrollable information sources: effects on the image of Turkey. International Journal Of Tourism Research, 13, 310–323, DOI: 10.1002/jtr.838
  • Bilgen, P. (2009). Türk turizm sektörü, General Management Turizm ve Yönetim Dergisi, 30(2009)
  • Bob, U. and Potgieter, C. (2013). Mega-events and tourism impacts: foreign visitor perceptions of the 2010 Fifa World Cup in South Africa. Journal of Human Ecology, 43(1), 71-82
  • Böke, K. (Ed.) (2009). Sosyal Bilimlerde Araştırma Yöntemleri. İstanbul: Alfa Basım Yayım Dağıtım Ltd. Şti.
  • Castelltort, M. and Mäder, (2010). Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis. Tourism Management, 31 (2010, 724–738, doi:10.1016/j.tourman.2009.06.007
  • Charlett, D., Garland, R. and Marr, N. (1995). How damaging is negative word-of-mouth? Marketing Bulletin, 6,42-50, Research Note 1
  • Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17, 18–23
  • Çolakoğlu, S. and Çolakoğlu, B.E. (2005). Dünya basınında Türkiye imajı: Güney Kore örneği. Selçuk İletişim. 4(1), 141-148
  • Drakos, K. and Kutan, A.M. (2003). Regional effects of terrorism on tourism in three mediterranean countries. Journal Of Conflict Resolution, 47(5), 621-641, DOI: 10.1177/0022002703258198
  • Emsen, Ö.S. and Değer, M. K. (2004). Turizm üzerine terörizmin etkileri: 1984-2001 Türkiye deneyimi. Akdeniz İ.İ.B.F. Dergisi (7) 2004, 67-83
  • Ertuna, C. and Ertuna, Z. (2009). The sensitivity of German and British tourists to news shocks. Tourism Review, 64(3), 19 – 27, http://dx.doi.org/10.1108/16605370910988809
  • Fourie, F. and Santana-Gallego, M. (2011). The impact of mega-sport events on tourist arrivals. Tourism Management 32 (2011), 1364-1370, https://doi.org/10.1016/j.tourman.2011.01.011
  • Gunn, C. A. (1997). Vacationscape: Developing tourist areas. Washington, DC: Taylor & Francis
  • Hall, Michael C. (2002). Travel Safety, Terrorism and the Media: The Significance of the Issue-Attention Cycle. Current Issues in Tourism, 5(5), 458-466
  • İslamoğlu, M. and Özbay, H. (2012). Euro Bölgesinde yaşanan borç krizinin Türk turizmine etkileri. Bartın Üniversitesi İ.İ.B.F. Dergisi, 3(6), 35-62
  • Kapuscinski, G. and Richards, B. (2016). News framing effects on destination risk perception. Tourism Management, 57(2016), 234-244, http://dx.doi.org/10.1016/j.tourman.2016.06.017
  • Kim, T-K., Lee, C-K., Mjelde, J.W. and Lee, H-M. (2014). The carryover effect of newspaper reports on a mega event: ex post analysis of the 2012 expo Yeosu Korea. Asia Pacific Journal of Tourism Research, 19(9), 1009–1022, http://dx.doi.org/10.1080/10941665.2013.833126
  • Kim, Samuel S. and Wong, Kevin K.F. (2006). Effects of news shock on inbound tourist demand volatility in Korea. Journal of Travel Research, 44(4), 457-66, DOI: 10.1177/0047287505282946
  • Koyunsağan, N. (2008). Türkiye'de terörizmin turist davranışlarına etkisi üzerine bir araştırma. (Yayımlanmamış Yüksek Lisans Tezi). Kadir Has Üniversitesi, Sosyal Bilimler Enstitüsü, İstanbul
  • Küçüktaş, R. (2015). Büyük ölçekli etkinliklerin ev sahibi ülkelere ve kentlere olan etkileri. (Uzmanlık tezi). T.C. Kalkınma Bakanlığı, Yayın No:2925
  • Lexow, Margrete and Edelheim, Johan R. (2004) Effects of Negative Media Events on Tourist’s Decisions. International Tourism and Media Conference Proceedings. 24th-26th November 2004. Melbourne: Tourism Research Unit, Monash University. 51-60.
  • Mercille, J. (2005). Media effects on image: The case of Tibet. Annals of Tourism Research, 32(4), 1039–1055, doi:10.1016/j.annals.2005.02.001
  • Okçu, D. (2009). Uluslar arası terör ve Türkiye’ye etkileri. (Yayımlanmamış Yüksek Lisans Tezi). Ufuk Üniversitesi, Sosyal Bilimler Enstitüsü, Ankara
  • Stepchenkova, Svetlana (2009), A Proposal For A Dynamic Destination Image Index: Concept, Construction, And Validation, Doctoral Dissertation, Purdue University, West Lafayette, Indiana
  • Stepchenkova, S. and Eales, J.S. (2011). Destination image as quantified media messages: the effect of news on tourism demand. Journal of Travel Research, 50(2), 198–212, DOI: 10.1177/0047287510362780
  • Solberg, H.A. and Preuss, H. (2007). Major sport events and long-term tourism impacts. Journal of Sport Management, 2007,21,213-234 
  • Sönmez, S. and Graefe, A.R. (1998). Influence of Terrorism Risk on Foreign Tourism Decisions. Annals of Tourism Research, 25(1),112-144
  • Sönmez, S., Apostolopoulos, Y. and Tarlow, P. (1999). Tourism in crisis: managing the effects of terrorism. Journal of Travel Research, 38,13-18
  • Walters, G., Mair, J. and Lim, J. (2016). Sensationalist media reporting of disastrous events: Implications for tourism. Journal of Hospitality and Tourism Management. 28(2016), 3-10, http://dx.doi.org/10.1016/j.jhtm.2016.04.008
  • Wang, D., HweeLeng, C. and Pan, S. (2015). The impacts of mass media on organic destination image: a case study of Singapore, Asia Pacific Journal of Tourism Research, 20:8, 860-874, http://dx.doi.org/10.1080/10941665.2014.948464
Toplam 31 adet kaynakça vardır.

Ayrıntılar

Konular Turizm (Diğer)
Bölüm Turizm, Otelcilik, Konaklama ve Spor
Yazarlar

Didem Kutlu 0000-0003-3354-5202

Eda Dişli Bayraktar

Hasan Ayyıldız

Yayımlanma Tarihi 31 Ocak 2018
Gönderilme Tarihi 22 Ağustos 2017
Kabul Tarihi 29 Ocak 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 17 Sayı: 1

Kaynak Göster

APA Kutlu, D., Dişli Bayraktar, E., & Ayyıldız, H. (2018). Çevrimiçi Haberlerin Turizme Etkisi. Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 17(1), 160-175. https://doi.org/10.21547/jss.335584

Cited By

Tourist behavioral intention in visiting attractions in Quezon Province
International Journal of Research Studies in Management
Princess Guerlain V Madridano
https://doi.org/10.5861/ijrsm.2021.7708
 Kapak Resmi İndir