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Application of “Nudge” Idea by Governments in The Age of Covid-19 As A Public Policy Instrument

Yıl 2020, Cilt: 19 Sayı: COVID-19 Special Issue, 122 - 142, 31.10.2020
https://doi.org/10.21547/jss.742934

Öz

Today, the common agenda of every country in the global world order is the covid-19 outbreak. Another phenomenon that has been agreed upon as much as the agenda is to return life back to its normal course and to end the epidemic. Different public policies have been pursued for this purpose. Since the time it gained visibility with the benefits it provides and the facilities it provides the theory of nudge which has been handled in the public policy making process and is not very old has emerged as a theory of great interest. Although it has proved its existence in various fields, how much it will work in a virus-sized outbreak has been the subject of debate.
The aim of this study is to determine whether the policies implemented through the teams they have formed or cooperated with within the framework of the nudge theory in the policy making process are effective based on the activities and related literature. The conclusion reached in the scope of the research revealed the success of this theory in the field of fighting disease, which is a pandemic.

Kaynakça

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“Dürtme” Fikrinin Bir Kamu Politikası Aracı Olarak Covid-19 Döneminde Hükümetler Tarafından Uygulanması

Yıl 2020, Cilt: 19 Sayı: COVID-19 Special Issue, 122 - 142, 31.10.2020
https://doi.org/10.21547/jss.742934

Öz

Günümüzde, küresel dünya düzeni içerisindeki her ülkenin ortak gündemi Covid-19 salgınıdır. Gündemin ortaklığı kadar üzerinde görüş birliğine varılan diğer olgu ise hayatı normal seyrine geri döndürmek, salgını bitirmektir. Bu amaç doğrultusunda farklı kamu politikaları izlenmiştir. Kamu politikası yapım sürecinde ele alınan ve tarihi çok da eskilere dayanmayan dürtme teorisi, sağladığı yararlar ve getirdiği kolaylıklar ile görünürlük kazandığı tarihten itibaren büyük ilgi görmüş bir teori olarak karşımıza çıkmaktadır. Çeşitli alanlarda varlığını kanıtlasa da virüs boyutlu bir salgında ne kadar işe yarayacağı ise tartışma konusu olmuştur.
Bu çalışmanın amacı, politika yapım sürecinde yer alan dürtme teorisi uyarınca, ülkelerin bünyelerinde oluşturdukları ya da iş birliği içerisinde oldukları takımlar aracılığı ile uygulanan politikaların etkili olup olmadığını yapılan faaliyetlere ve ilgili literatüre dayanarak tespit etmektir. Araştırma kapsamında varılan sonuç ise, bu teorinin pandemi konumundaki hastalıkla mücadele etme alanında da başarısını gözler önüne sermiştir.

Kaynakça

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  • Anderson, J. E. (2010). Public policymaking: an introduction (7th ed.). ABD: Cengage Learning.
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  • Jordan, J., Yoeli, E., & Rand, D. (2020). Don’t get it or don’t spread it? Comparing self-interested versus prosocially framed COVID-19 prevention messaging, (in press), 1-34.
  • Kahneman, D., & Tversky, A. (1979) Prospect theory: an analysis of decision under risk. Econometrica: Journal of Econometric Society, 47(2), 263-291.
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  • OECD. (2020). Behavioural insights. Erişim Tarihi: 08.04.2020). http://www.oecd.org/gov/regulatory-policy/behavioural-insights.htm.
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  • Özdemir, Ş. (2019). Bir kamu politikası aracı olarak davranışsal içgörü. Türkiye İletişim Araştırmaları Dergisi, (34), 247-274. doi: 10.17829/turcom.526240
  • Özyürek, B. (2020, 26 Mart). Türk telekom operatör adını “HAYATEVESIGAR” olarak değiştirdi. Erişim Tarihi: 06.04.2020, https://www.teknobuk.com/turk-telekom-operator-adini-hayatevesigar-olarak-degistirdi/.
  • Pesendorfer, W. (2006). Behavioral economics comes of age: a review essay on advances in behavioral economics. Journal of Economic Literature, 44(3), 712-721. doi: 10.1257/jel.44.3.712
  • Robbins, L. C. (1984). The nature and significance of economic science. (Original work published 1932): an essay on the nature and significance of economic science. London.
  • Ruben, E., & Dumludağ, D. (2015). Davranışsal İktisadın Gelişimi. İktisat ve Toplum Dergisi, (58), 4-9.
  • Ruggeri, K. (Ed.). (2019). Behavioral insights for public policy: concepts and cases. Abingdon: Routledge.
  • Sabah. (2020, 26 Mart). Trafik tabelalarında artık yeni bir işaret var: Evde Kal. Erişim Tarihi: 06.04.2020, https://www.sabah.com.tr/fotohaber/yasam/trafik-tabelalarinda-artik-yeni-bir-isaret-var-evde-kal/12.
  • Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological Science, 18(5), 429-434. doi: https://doi.org/10.1111/j.1467-9280.2007.01917.x
  • Sibony, A. L. (2020). The UK COVID-19 response: a behavioural irony? European Journal of Risk Regulation, 1-8. doi: https://doi.org/10.1017/err.2020.22
  • Sunstein, C. R. (2015). The ethics of nudging. Yale J. on Reg., 32, 413.
  • Suresh, V. (2020). The 2019 novel corona virus outbreak-an institutional guideline. Indian Journal of Anaesthesia, 64(3), 242. Erişim Tarihi: 09.04.202, https://link.gale.com/apps/doc/A617692108/HWRC?u=c19micro&sid=HWRC&xid=5b99dbe1.
  • Sustainable Brands, (2020, 30 Mart). According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19. Erişim Tarihi: 24.05.2020, https://sustainablebrands.com/read/behavior-change/when-behavior-change-becomes-a-public-health-imperative.
  • Şimşek, H. (2018). Davranışsal iktisadın politika yapımına etkisi. Ijopec Publication.
  • T.C. Ekonomi Bakanlığı. (2018). Senin Kararın! (mı?), kamu politikası tasarımında davranışsal yaklaşım, Ankara, 5-265. Erişim tarihi: 18.04.2020, https://ticaret.gov.tr/data/5b8ec3ce13b8761b8471c1f9/1ebc0d8a6a572cd0a7f4ab084eb 3831.pdf.
  • T.C. Sağlık Bakanlığı [@saglikbakanligi]. (n.d. ) Media [Twitter profile]. Twitter. 12 Nisan 2020 tarihinde https://twitter.com/saglikbakanligi/media adresinden erişildi.
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  • T.C. Sağlık Bakanlığı. (2020b). Türkiye’deki Güncel Durum. Erişim Tarihi: 10.04.2020, https://covid19.saglik.gov.tr/.
  • Team, B.I. (2020). Featured posts. Erişim Tarihi: 15.04.2020, https://www.bi.team/our-work/blog/.
  • Thaler, R. (1980). Toward a positive theory of consumer choice. Journal of Economic Behavior & Organization, 1(1), 39-60.
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  • Thaler, R. H., & Sunstein, C. R. (2008). Nudge improving decisions about health, wealth and happiness. New Haven & London: Yale University.
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  • Toder, E., & Khitatrakun, S. (2006). Final report to inland revenue: KiwiSaver evaluation literature review. Washington DC, Tax Policy Center.
  • Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: heuristics and biases. Science, 185(4157), 1124-1131. doi: 10.1126/science.185.4157.1124
  • Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453-458. doi: 10.1126/science.7455683
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  • Wang, C., Liu, L., Hao, X., Guo, H., Wang, Q., Huang, J., ... & Wei, S. (2020). Evolving epidemiology and impact of non-pharmaceutical interventions on the outbreak of Coronavirus disease 2019 in Wuhan, China. JAMA, 323(19), 1915-1923. doi: 10.1001/jama.2020.6130
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  • WHO (World Health Organization). (2020e, 3 Şubat). Call for experts on behavioural insights and sciences for public health. Erişim Tarihi: 24.05.2020, https://www.who.int/news-room/articles-detail/call-for-experts-on-behavioural-insights-and-sciences-for-public-health.
  • World Health Organization [@WHO]. (n.d.) Media [Twitter profile]. Twitter. 14 Nisan 2020 tarihinde https://twitter.com/WHO/media adresinden erişildi.
  • Yates, T. (2020, 13 Mart). Why is the government relying on nudge theory to fight coronavirus? Erişim Tarihi: 12.04.2020, https://www.theguardian.com/commentisfree/2020/mar/13/why-is-the-government-relying-on-nudge-theory-to-tackle-coronavirus.
  • Yayar, R., & Karaca, Ö. E. (2019). Davranışsal iktisat bağlamında kamu çalışanlarının tüketim davranış eğilimleri. Akdeniz Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 19(1), 1-29.
  • YBiT: Yokohama Behavioral insights and design Team [@Yokohama_YBiT]. Media. [Twitter profile]. Twitter. 13 Nisan 2020 tarihinde https://twitter.com/Yokohama_YBiT/media adresinden erişildi.
  • Yıldız, M., & Sobacı, M. Z. (2013). Kamu politikası ve kamu politikası analizi. M.Z. Sobacı & M. Yıldız (Ed), Kamu politikası kuram ve uygulama (ss. 14-44). Ankara: Adres Yayınları.
  • Zafirovski, M. (2001). Max Weber’s analysis of marginal utility theory and psychology revisited: latent propositions in economic sociology and the sociology of economic, History of Political Economy, 33(3), 437‐458.
Toplam 85 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Siyaset Bilimi
Bölüm Siyaset Bilimi ve Uluslararası İlişkiler
Yazarlar

Ceray Aldemir 0000-0002-7996-4886

Merve Kaya 0000-0002-0667-9582

Yayımlanma Tarihi 31 Ekim 2020
Gönderilme Tarihi 26 Mayıs 2020
Kabul Tarihi 2 Eylül 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 19 Sayı: COVID-19 Special Issue

Kaynak Göster

APA Aldemir, C., & Kaya, M. (2020). “Dürtme” Fikrinin Bir Kamu Politikası Aracı Olarak Covid-19 Döneminde Hükümetler Tarafından Uygulanması. Gaziantep University Journal of Social Sciences, 19(COVID-19 Special Issue), 122-142. https://doi.org/10.21547/jss.742934