A Descriptive Study of Crowdfunding Projects Related Coronavirus Pandemic

Yıl 2020, Cilt: 19 Sayı: COVID-19 Special Issue, 520 - 540, 31.10.2020

Oytun Sezgin , Çağatay Orçun

https://doi.org/10.21547/jss.787615

Öz

The purpose of this study is to examine donation and reward-based crowdfunding projects related to the Covid-19 pandemic and to discuss their effects on combating the pandemic. The crisis that related with the pandemic creates an opportunity by creating new demands in terms of entrepreneurship, however it also makes it difficult to obtain the capital required for the enterprise. It is expected that crowdfunding projects related to the Covid-19 pandemic will show a significant development. Accordingly, 196 projects related to Covid-19 in Kickstarter were seleceted the research sample. Projects were classified according to their purpose, categories, and origins. Covid-19 related projects and all time projects were compared. According to the analysis, the U.S.A is the most successful country in terms of number of projects and funds collected. While projects related to the pandemic are concentrated in the categories of publications, technology and, games; technology projects have a very low success rate. It is seen that the projects from countries of the American continent are mostly aimed at direct and indirect combating pandemic, while projects from the European Union members mainly purpose Covid-19 themed products and aid/help requests. It is thought that the results of the study will guide the entrepreneurs who will be start a project related to the pandemic on the Kickstarter platform by revealing the current trends (goals, origins and categories of successful projects).

Anahtar Kelimeler

Covid-19, Crowdfunding, Entrepreneurship

Koronavirüs Pandemisiyle İlgili Kitle Fonlaması Projelerine İlişkin Betimleyici Bir Çalışma

Öz

Bu çalışmanın amacı, Covid-19 pandemisi ile ilgili bağış ve ödül temelli kitle fonlama projelerini irdelemek ve pandemi ile mücadeleye etkilerini tartışmaktır. Özellikle pandemi süreci ile ortaya çıkan kriz; girişimcilik açısından yeni talepleri yaratması ile fırsat oluştururken girişim için gerekli olan sermayenin elde edilmesini de zorlaştırmaktadır. Covid-19 pandemisi ile ilgili kitle fonlaması projelerinin hem sermaye bulma hem de yeni talepleri karşılama potansiyeli ile önemli bir gelişme göstereceği beklenmektedir. Bu doğrultuda, araştırma örneklemini Kickstarter’daki Covid-19 ile ilgili 196 proje oluşturmaktadır. Projeler; amaçlarına, kategorilerine, kökenlerine göre sınıflandırılmıştır. Covid-19 ile ilgili projeler ile bütün zamanlardaki projeler karşılaştırılmıştır. Analizlere göre, A.B.D. proje sayısı ve toplanan fon açısından en başarılı ülkedir. Pandemi ile ilgili yayın, teknoloji ve oyun kategorilerinde projeler yoğunluktayken, teknoloji projelerinin çok düşük başarı oranı bulunmaktadır. Amerika kıtası ülkelerinin pandemi ile ilgili doğrudan ve dolaylı mücadele amaçlı projelere yöneldiği, Avrupa Birliği üyelerinin ise Covid-19 temalı ürün ve yardım talebi ile ilgili projelere yöneldiği görülmektedir. Çalışma sonuçlarının, Kickstarter platformunda pandemi ile ilgili kitle fonlaması projesi yürütecek olan girişimcilere, mevcut durumun (başarılı projelerin amaçları, menşeileri ve kategorileri) eğilimlerini ortaya koyarak yol göstermesi umulmaktadır.

Anahtar Kelimeler

Covid-19, Kitle Fonlaması, Girişimcilik

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