A RESEARCH ON PROBLEMS IN EXISTING DELIVERY PROCESS IN CARGO TRANSPORTATION AND EVALUATION OF NEW METHODS: MALATYA DISTRICT EXAMPLE

Öz

In this study, a research to determine attitudes of consumers towards new delivery methods such as parcel locker widely used abroad as well as problems encountered during delivery process was conducted. In the research, the effects of problems experienced on new delivery methods and intention of consumers about online shopping were analyzed. İnönü University’s academic and administrative staff that have employee profiles all through Malatya were determined to be the research’s population. Inonu University Campus Region with its more than 3000 employees was identified to experience intense delivery traffic upon interviews with cargo firms. This intense traffic along with employees from every district of Malatya was evaluated that the determined population has the adequate representability of Malatya city. The relationship between “problems”, “attitudes new delivery methods” and “shopping intentions” was investigated in the analysis phase. While ANOVA tests were applying  for age, shopping frequency, and educational status, T-tests applied for gender and staff status to measure differences. Test results showed that “shopping intention” vary according to the age, staff  status and shopping  frequency. Also, age has a significant difference with “ attitudes towards new delivery methods”.  

Anahtar Kelimeler

• Cargo Transportation,New Delivery Methods,E-Commerce

Kaynakça

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