In this
study, a research to determine attitudes of consumers towards new delivery
methods such as parcel locker widely used abroad as well as problems
encountered during delivery process was conducted. In the research, the effects
of problems experienced on new delivery methods and intention of consumers
about online shopping were analyzed. İnönü University’s academic and
administrative staff that have employee profiles all through Malatya were
determined to be the research’s population. Inonu University Campus Region with
its more than 3000 employees was identified to experience intense delivery
traffic upon interviews with cargo firms. This intense traffic along with
employees from every district of Malatya was evaluated that the determined
population has the adequate representability of Malatya city. The relationship between “problems”, “attitudes
new delivery methods” and “shopping intentions” was
investigated in the analysis phase. While ANOVA tests were applying for
age, shopping frequency, and educational status, T-tests applied for gender and
staff status to measure differences. Test results showed that “shopping
intention” vary according to the age, staff
status and shopping frequency. Also,
age has a significant difference with “ attitudes towards new delivery
methods”.
Birincil Dil | İngilizce |
---|---|
Konular | Mühendislik |
Bölüm | Araştırma Makalesi |
Yazarlar | |
Yayımlanma Tarihi | 30 Aralık 2018 |
Gönderilme Tarihi | 20 Kasım 2018 |
Kabul Tarihi | 31 Aralık 2018 |
Yayımlandığı Sayı | Yıl 2018 Cilt: 2 Sayı: 2 |