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Kapsamlı destinasyon sosyal hizmet alanı modeli

Yıl 2021, Cilt 2, Sayı 1, 47 - 60, 01.07.2021

Öz

Bu çalışma kapsamlı destinasyon sosyal hizmet alanı modelini ortaya koymayı amaçlamaktadır. Bunu sağlamak için literatürdeki mevcut modeller ve teoriler incelenmiştir. Bu bilgi birikimine dayanarak bir model önerisinde bulunulmuştur. Kapsamlı destinasyon sosyal hizmet alanı unsurları temelde üç boyutla incelenmiştir. Bunlar; diğer kişilerin (aile ve arkadaşlar, yerel halk, çalışanlar, diğer turistler) gösterdiği duygular, kalabalık algısı ve benzerliktir. Bu sayılan unsurların hepsinin farklı alt boyutları mevcuttur. Sonuç olarak, destinasyon sosyal hizmet alanının turistlerin kendi duygularını etkilemesi ve turistlerin kendi duygularının ise davranışsal eğilimleri etkilemesi beklenmektedir. Bu ilişkilerde ayrıca, turistlerin kendi duygularının aracılık etkisi meydana getirmesi önem kazanmaktadır. Bu ilişkilerin dışında, gelecekteki çalışmalar için birtakım düzenleyici değişkenler önerilmiştir. Son olarak, bahsi geçen kavramların nasıl ölçülebileceğine ilişkin önerilerde bulunulmuştur.

Kaynakça

  • Adam, I. (2021). Negative tourist-to-tourist interactions, value destruction, satisfaction, and post consumption behavioral intention. Journal of Destination Marketing & Management, 20, 100557. https://doi.org/10.1016/j.jdmm.2021.100557
  • Alhothali, G. T., Elgammal, I., & Mavondo, F. T. (2021). Religious servicescape and intention to revisit: potential mediators and moderators. https://doi.org/10.1080/10941665.2020.1862885
  • Arslantürk, Y., Altunöz, Ö., Bülbül, S., & Güral, F. N. (2013). İnanç turizmi ile ilgili Türkiye’de yapılan akademik çalışmaların incelenmesi. International Conference on Religious Tourism and Tolerance, 1245–1255. Konya.
  • Barbieri, C., Santos, C. A., & Katsube, Y. (2012). Volunteer tourism: On-the-ground observations from Rwanda. Tourism Management, 33(3), 509–516. https://doi.org/10.1016/j.tourman.2011.05.009
  • Bertuzzo, E., Mari, L., Pasetto, D., Miccoli, S., Casagrandi, R., Gatto, M., & Rinaldo, A. (2020). The geography of COVID-19 spread in Italy and implications for the relaxation of confinement measures. Nature Communications, 11(1), 1–11. https://doi.org/10.1038/s41467-020-18050-2
  • Bitner, M. J. (1992). Servicescapes: The Impact of Physical Surroundings on Customers and Employees. Journal of Marketing, 56(2), 57. https://doi.org/10.2307/1252042
  • Conway, M., Di Fazio, R., & Mayman, S. (1999). Judging others’ emotions as a function of the others’ status. Social Psychology Quarterly, 62(3), 291–305. https://doi.org/10.2307/2695865
  • Coplan, A. (2006). Catching Characters Emotions: Emotional Contagion Responses to Narrative Fiction Film. Film Studies, 8(1), 26–38. https://doi.org/10.7227/FS.8.5
  • D’Souza, J., Dawson, J., & Groulx, M. (2021). Last chance tourism: a decade review of a case study on Churchill, Manitoba’s polar bear viewing industry. Journal of Sustainable Tourism, 1–19. https://doi.org/10.1080/09669582.2021.1910828
  • Dedeoğlu, B. B., Balıkçıoğlu, S., Güral, F. N., & Küçükergin, K. G. (2014). Farklı Milletler, Farklı Algılar: Hizmet Alanında Bir Araştırma. Journal of Tourism and Gastronomy Studies, 2(3), 3–10.
  • Dedeoğlu, B. B., Küçükergin, K. G., & Balıkçıoğlu, S. (2015). Understanding the Relationships of Servicescape, Value, Image, Pleasure, and Behavioral Intentions Among Hotel Customers. Journal of Travel & Tourism Marketing, 32(sup1), S42–S61. https://doi.org/10.1080/10548408.2014.982268
  • Dedeoğlu, B. B., Van Niekerk, M., Weinland, J., & Celuch, K. (2019). Re-conceptualizing customer-based destination brand equity. Journal of Destination Marketing and Management, 11, 211–230. https://doi.org/10.1016/j.jdmm.2018.04.003
  • Durna, U., & Dedeoğlu, B. B. (2013). Uluslararası Otel İşletmelerindeki Müşterilerin İmaj Algılamalarında Hizmet Alanının Fiziksel ve İletişimsel Sunumunun Rolü. Uluslararası Alanya İşletme Fakültesi Dergisi, 5(3), 29–38.
  • Elfenbein, H. A. (2014). The many faces of emotional contagion. Organizational Psychology Review, 4(4), 326–362. https://doi.org/10.1177/2041386614542889
  • Fernandes, T., & Neves, S. (2014). The role of servicescape as a driver of customer value in experience-centric service organizations: the Dragon Football Stadium case. Journal of Strategic Marketing, 22(6), 548–560. https://doi.org/10.1080/0965254X.2014.914058
  • Framke, W. (2002). The Destination as a Concept: A Discussion of the Business-related Perspective versus the Socio-cultural Approach in Tourism Theory. Scandinavian Journal of Hospitality and Tourism, 2(2), 92–108. https://doi.org/10.1080/15022250216287
  • Garda, B. (2014). Macera turizmi pazarına genel bir bakış. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 14(1–2), 189–200. Retrieved from https://dergipark.org.tr/en/pub/selcuksbmyd/135116
  • Graefe, A. R., Vaske, J. J., & Kuss, F. R. (1984). Social carrying capacity: An integration and synthesis of twenty years of research. Leisure Sciences, 6(4), 395–431. https://doi.org/10.1080/01490408409513046
  • Han, H., & Ryu, K. (2009). The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry. Journal of Hospitality & Tourism Research, 33(4), 487–510. https://doi.org/10.1177/1096348009344212
  • Hooper, D., Coughlan, J., & Mullen, M. R. (2013). The servicescape as an antecedent to service quality and behavioral intentions. Journal of Services Marketing, 27(4), 271–280. https://doi.org/10.1108/08876041311330753
  • Hosany, S., & Gilbert, D. (2010). Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations. Journal of Travel Research, 49(4), 513–526. https://doi.org/10.1177/0047287509349267
  • Hsee, C. K., Hatfield, E., & Chemtob, C. (1992). Assessments of the Emotional States of Others: Conscious Judgments Versus Emotional Contagion. Journal of Social and Clinical Psychology, 11(2), 119–128. https://doi.org/10.1521/jscp.1992.11.2.119
  • Karagoz Yuncu, D. (2011). Destinasyon uzantılarının turistlerin duygusal tepkileri, bilişsel algılamaları ve davranışsal niyetleri ile ilişkisi. Anadolu Üniversitesi.
  • Karaosmanoǧlu, E., Baş, A. B. E., & Zhang, J. kay. (2011). The role of other customer effect in corporate marketing: Its impact on corporate image and consumer-company identification. European Journal of Marketing, 45(9–10), 1416–1445. https://doi.org/10.1108/03090561111151835
  • Khoi, N. H., Le, A. N. H., & Tran, M. D. (2021). Tourist inspiration and its consequences: The moderating role of neuroticism. International Journal of Tourism Research. https://doi.org/10.1002/jtr.2452
  • Kim, D., Lee, C.-K., & Sirgy, M. J. (2016). Examining the Differential Impact of Human Crowding Versus Spatial Crowding on Visitor Satisfaction at a Festival. Journal of Travel & Tourism Marketing, 33(3), 293–312. https://doi.org/10.1080/10548408.2015.1024914
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Comperehensive model of desination social servicescape

Yıl 2021, Cilt 2, Sayı 1, 47 - 60, 01.07.2021

Öz

This study aims to present a comprehensive destination social servicescape model. In order to achieve this, existing models and theories in the literature were examined. Based on this knowledge, a conceptual model proposal was provided. The elements of the comprehensive model for destination social servicescape were basically examined under three dimensions. These are the displayed emotions of others (i.e., family and friends, local people, employees, other tourists), the crowding perception, and the similarity. All of those dimensions have different sub-dimensions. As a result, it is expected that the destination social servicescape affects the tourists' own emotions and then emotions of tourists shape the behavioral intentions. In these relations, it is also important that tourists create a mediating effect on their own emotions. Apart from these relationships, several moderating variables have been proposed for future studies. Finally, suggestions were made on how to measure the aforementioned concepts.

Kaynakça

  • Adam, I. (2021). Negative tourist-to-tourist interactions, value destruction, satisfaction, and post consumption behavioral intention. Journal of Destination Marketing & Management, 20, 100557. https://doi.org/10.1016/j.jdmm.2021.100557
  • Alhothali, G. T., Elgammal, I., & Mavondo, F. T. (2021). Religious servicescape and intention to revisit: potential mediators and moderators. https://doi.org/10.1080/10941665.2020.1862885
  • Arslantürk, Y., Altunöz, Ö., Bülbül, S., & Güral, F. N. (2013). İnanç turizmi ile ilgili Türkiye’de yapılan akademik çalışmaların incelenmesi. International Conference on Religious Tourism and Tolerance, 1245–1255. Konya.
  • Barbieri, C., Santos, C. A., & Katsube, Y. (2012). Volunteer tourism: On-the-ground observations from Rwanda. Tourism Management, 33(3), 509–516. https://doi.org/10.1016/j.tourman.2011.05.009
  • Bertuzzo, E., Mari, L., Pasetto, D., Miccoli, S., Casagrandi, R., Gatto, M., & Rinaldo, A. (2020). The geography of COVID-19 spread in Italy and implications for the relaxation of confinement measures. Nature Communications, 11(1), 1–11. https://doi.org/10.1038/s41467-020-18050-2
  • Bitner, M. J. (1992). Servicescapes: The Impact of Physical Surroundings on Customers and Employees. Journal of Marketing, 56(2), 57. https://doi.org/10.2307/1252042
  • Conway, M., Di Fazio, R., & Mayman, S. (1999). Judging others’ emotions as a function of the others’ status. Social Psychology Quarterly, 62(3), 291–305. https://doi.org/10.2307/2695865
  • Coplan, A. (2006). Catching Characters Emotions: Emotional Contagion Responses to Narrative Fiction Film. Film Studies, 8(1), 26–38. https://doi.org/10.7227/FS.8.5
  • D’Souza, J., Dawson, J., & Groulx, M. (2021). Last chance tourism: a decade review of a case study on Churchill, Manitoba’s polar bear viewing industry. Journal of Sustainable Tourism, 1–19. https://doi.org/10.1080/09669582.2021.1910828
  • Dedeoğlu, B. B., Balıkçıoğlu, S., Güral, F. N., & Küçükergin, K. G. (2014). Farklı Milletler, Farklı Algılar: Hizmet Alanında Bir Araştırma. Journal of Tourism and Gastronomy Studies, 2(3), 3–10.
  • Dedeoğlu, B. B., Küçükergin, K. G., & Balıkçıoğlu, S. (2015). Understanding the Relationships of Servicescape, Value, Image, Pleasure, and Behavioral Intentions Among Hotel Customers. Journal of Travel & Tourism Marketing, 32(sup1), S42–S61. https://doi.org/10.1080/10548408.2014.982268
  • Dedeoğlu, B. B., Van Niekerk, M., Weinland, J., & Celuch, K. (2019). Re-conceptualizing customer-based destination brand equity. Journal of Destination Marketing and Management, 11, 211–230. https://doi.org/10.1016/j.jdmm.2018.04.003
  • Durna, U., & Dedeoğlu, B. B. (2013). Uluslararası Otel İşletmelerindeki Müşterilerin İmaj Algılamalarında Hizmet Alanının Fiziksel ve İletişimsel Sunumunun Rolü. Uluslararası Alanya İşletme Fakültesi Dergisi, 5(3), 29–38.
  • Elfenbein, H. A. (2014). The many faces of emotional contagion. Organizational Psychology Review, 4(4), 326–362. https://doi.org/10.1177/2041386614542889
  • Fernandes, T., & Neves, S. (2014). The role of servicescape as a driver of customer value in experience-centric service organizations: the Dragon Football Stadium case. Journal of Strategic Marketing, 22(6), 548–560. https://doi.org/10.1080/0965254X.2014.914058
  • Framke, W. (2002). The Destination as a Concept: A Discussion of the Business-related Perspective versus the Socio-cultural Approach in Tourism Theory. Scandinavian Journal of Hospitality and Tourism, 2(2), 92–108. https://doi.org/10.1080/15022250216287
  • Garda, B. (2014). Macera turizmi pazarına genel bir bakış. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 14(1–2), 189–200. Retrieved from https://dergipark.org.tr/en/pub/selcuksbmyd/135116
  • Graefe, A. R., Vaske, J. J., & Kuss, F. R. (1984). Social carrying capacity: An integration and synthesis of twenty years of research. Leisure Sciences, 6(4), 395–431. https://doi.org/10.1080/01490408409513046
  • Han, H., & Ryu, K. (2009). The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry. Journal of Hospitality & Tourism Research, 33(4), 487–510. https://doi.org/10.1177/1096348009344212
  • Hooper, D., Coughlan, J., & Mullen, M. R. (2013). The servicescape as an antecedent to service quality and behavioral intentions. Journal of Services Marketing, 27(4), 271–280. https://doi.org/10.1108/08876041311330753
  • Hosany, S., & Gilbert, D. (2010). Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations. Journal of Travel Research, 49(4), 513–526. https://doi.org/10.1177/0047287509349267
  • Hsee, C. K., Hatfield, E., & Chemtob, C. (1992). Assessments of the Emotional States of Others: Conscious Judgments Versus Emotional Contagion. Journal of Social and Clinical Psychology, 11(2), 119–128. https://doi.org/10.1521/jscp.1992.11.2.119
  • Karagoz Yuncu, D. (2011). Destinasyon uzantılarının turistlerin duygusal tepkileri, bilişsel algılamaları ve davranışsal niyetleri ile ilişkisi. Anadolu Üniversitesi.
  • Karaosmanoǧlu, E., Baş, A. B. E., & Zhang, J. kay. (2011). The role of other customer effect in corporate marketing: Its impact on corporate image and consumer-company identification. European Journal of Marketing, 45(9–10), 1416–1445. https://doi.org/10.1108/03090561111151835
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Ayrıntılar

Birincil Dil Türkçe
Konular Otelcilik, Konaklama, Spor ve Turizm
Bölüm Derlemeler
Yazarlar

Kemal Gürkan KÜÇÜKERGİN (Sorumlu Yazar)
ATILIM UNIVERSITY
0000-0003-3761-4340
Türkiye

Yayımlanma Tarihi 1 Temmuz 2021
Yayınlandığı Sayı Yıl 2021, Cilt 2, Sayı 1

Kaynak Göster

APA Küçükergin, K. G. (2021). Kapsamlı destinasyon sosyal hizmet alanı modeli . Journal of Tourism Research Institute , 2 (1) , 47-60 . Retrieved from https://dergipark.org.tr/tr/pub/jtri/issue/60904/949927