Kapsamlı destinasyon sosyal hizmet alanı modeli

Yıl 2021, Cilt: 2 Sayı: 1, 47 - 60, 01.07.2021

Kemal Gürkan Küçükergin

Öz

Bu çalışma kapsamlı destinasyon sosyal hizmet alanı modelini ortaya koymayı amaçlamaktadır. Bunu sağlamak için literatürdeki mevcut modeller ve teoriler incelenmiştir. Bu bilgi birikimine dayanarak bir model önerisinde bulunulmuştur. Kapsamlı destinasyon sosyal hizmet alanı unsurları temelde üç boyutla incelenmiştir. Bunlar; diğer kişilerin (aile ve arkadaşlar, yerel halk, çalışanlar, diğer turistler) gösterdiği duygular, kalabalık algısı ve benzerliktir. Bu sayılan unsurların hepsinin farklı alt boyutları mevcuttur. Sonuç olarak, destinasyon sosyal hizmet alanının turistlerin kendi duygularını etkilemesi ve turistlerin kendi duygularının ise davranışsal eğilimleri etkilemesi beklenmektedir. Bu ilişkilerde ayrıca, turistlerin kendi duygularının aracılık etkisi meydana getirmesi önem kazanmaktadır. Bu ilişkilerin dışında, gelecekteki çalışmalar için birtakım düzenleyici değişkenler önerilmiştir. Son olarak, bahsi geçen kavramların nasıl ölçülebileceğine ilişkin önerilerde bulunulmuştur.

Anahtar Kelimeler

Kapsamlı sosyal destinasyon alanı, diğer kişilerin gösterdiği duygular, kalabalık, benzerlik

Comperehensive model of desination social servicescape

Öz

This study aims to present a comprehensive destination social servicescape model. In order to achieve this, existing models and theories in the literature were examined. Based on this knowledge, a conceptual model proposal was provided. The elements of the comprehensive model for destination social servicescape were basically examined under three dimensions. These are the displayed emotions of others (i.e., family and friends, local people, employees, other tourists), the crowding perception, and the similarity. All of those dimensions have different sub-dimensions. As a result, it is expected that the destination social servicescape affects the tourists' own emotions and then emotions of tourists shape the behavioral intentions. In these relations, it is also important that tourists create a mediating effect on their own emotions. Apart from these relationships, several moderating variables have been proposed for future studies. Finally, suggestions were made on how to measure the aforementioned concepts.

Anahtar Kelimeler

Comperehensive model of desination social servicescape, displayed emotions of others, crowdedness, similarity

Kaynakça

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