A Content Analysis of Sustainable Supply Chain Applications in the Automotive Industry

Öz

This study aims to examine sustainable supply chain management practices in the automotive industry with the qualitative analysis method. In this context, the supply chain management sections of the corporate sustainability reports published by automotive companies have been subjected to content analysis. In the study, the reports of 8 companies that have published the 2021 corporate sustainability report from automotive companies that are members of the Automotive Industry Association constitute the sample of the study. The data on supply chain management in the reports were analyzed with the Maxqda Analytics Pro 2020 software. Sustainable supply chain applications are reported in 4 main categories as sustainable process design, supply-side and demand-side sustainability design, sustainable product design and codes and sub-codes obtained from the texts. The results reveal the reporting methods and activities in terms of sustainability in the supply chain processes of the companies, in their relations with suppliers and customers. The findings of the study show that responsible purchasing, responsible supplier, fair purchasing, improvement of customer service quality, customer satisfaction, environmentally friendly process design, adaptation to technological innovations, seamless supply chain and quality and safety in the product come to the fore in the design of sustainable supply chain management. It is thought that the research will contribute to the sustainability literature and the sector representatives.

Anahtar Kelimeler

• Sustainable Supply Chain
• Corporate Sustainability Reporting
• Automotive Industry
• Content Analysis

Otomotiv Sektöründe Sürdürülebilir Tedarik Zinciri Uygulamalarına Yönelik Bir İçerik Analizi

Öz

Bu çalışma otomotiv sektöründe sürdürülebilir tedarik zinciri yönetimi uygulamalarını nitel analiz yöntemiyle incelemeyi amaçlamaktadır. Bu kapsamda otomotiv işletmelerinin yayınladıkları kurumsal sürdürülebilirlik raporlarının tedarik zinciri yönetimi bölümleri içerik analizine tabi tutulmuştur. Çalışmada Otomotiv Sanayi Derneği’ne üye otomotiv işletmelerinden 2021 yılı kurumsal sürdürülebilirlik raporunu yayınlayan 8 işletmenin raporları çalışmanın örneklemini oluşturmaktadır. Raporlarda yer alan tedarik zinciri yönetimine ilişkin veriler Maxqda Analytics Pro 2020 programında analiz edilmiştir. Sürdürülebilir tedarik zinciri uygulamaları sürdürülebilir süreç tasarımı, tedarik yönlü ve talep yönlü sürdürülebilirlik tasarımı ve sürdürülebilir ürün tasarımı olarak 4 ana kategoride ve metinlerden elde edilen kodlar ve alt kodlar ile raporlanmıştır. Sonuçlar işletmelerin tedarik zinciri süreçlerinde, tedarikçilerle ve müşterilerle olan ilişkilerinde sürdürülebilirlik açısından raporlama yöntemlerini ve faaliyetlerini ortaya koymaktadır. Çalışmanın bulguları sürdürülebilir tedarik zinciri yönetimi tasarımında sorumlu satınalma, sorumlu tedarikçi, adil satınalma, müşteri hizmet kalitesinin geliştirilmesi, müşteri memnuniyeti, çevreye duyarlı süreç tasarımı, teknolojik yeniliklere adaptasyon, kesintisiz tedarik zinciri ve üründe kalite ve güvenlik konularının ön plana çıktığını göstermektedir. Araştırmanın sürdürülebilirlik literatürüne ve uygulayıcı sektör temsilcilerine katkı sağlayacağı düşünülmektedir.

Anahtar Kelimeler

• Sürdürülebilir Tedarik Zinciri
• Kurumsal Sürdürülebilirlik Raporlaması
• Otomotiv Sektörü
• İçerik Analizi

Kaynakça

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