Miras Turizmi Deneyiminin Dijital Anlatımı: Netnografik Bir Yaklaşım

Öz

Bu çalışma, Didim Apollon Tapınağı ziyaretçilerine odaklanarak kültürel miras alanlarındaki turist deneyimlerini şekillendiren faktörleri incelemektedir. Araştırma kapsamında 1.631 TripAdvisor incelemesi netnografik bir yaklaşımla analiz edilmiş ve ziyaretçi deneyimlerini etkileyen olumlu ve olumsuz boyutlar belirlenmiştir. Olumlu deneyimlere en büyük katkıyı sağlayan unsurlar arasında estetik özellikler, erişilebilirlik, destekleyici hizmetler, fiyat ve öğrenme yer almaktadır. Öte yandan, koruma sorunları, farklı ziyaretçiler için erişim zorlukları, bilgi veren materyallerin eksikliği ve tapınak çevresinde yer alan işletmelerin yetersizliği memnuniyetsizliğe yol açan etkenler arasında bulunmaktadır. Bu araştırma, ziyaretçiler tarafından yapılan çevrimiçi yorumların kültürel miras turizminin anlaşılması ve geliştirilmesindeki önemini vurgulamasıyla ilgili alan yazına katkıda bulunmakta ve paydaşlara alan yönetimi ile ziyaretçi memnuniyetinin artırılması için uygulanabilir öneriler sunmaktadır.

Anahtar Kelimeler

• miras turizmi
• netnografi
• turist deneyimi

Digital Narratives of Heritage Tourism Experience: A Netnographic Approach

Öz

This study explores the factors shaping tourist experiences at heritage sites, focusing on the Temple of Apollo in Didyma, Turkey. Using a netnographic approach to analyze 1,631 TripAdvisor reviews, the research identifies both positive and negative dimensions influencing visitor experiences. Aesthetic features, accessibility, supporting amenities, cost-effectiveness and learning opportunities were the main contributors to positive experiences. Conversely, preservation issues, accessibility challenges for diverse visitors, limited interpretive materials, and inadequate facilities were sources of dissatistaction. By highlighting the value of user-generated content (UGC) in understanding and enhancing cultural heritage tourism, this research contributes to literature on heritage tourism experiences and offers actionable insights for stakeholders to enhance site management and visitor satisafaction.

Anahtar Kelimeler

• heritage tourism
• netnography
• tourist experience
• online reviews

Kaynakça

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