INNOVATION IN COMPANIES MAY BE INCREASED BY MANAGERS' CREATIVITY TRAINING

Öz

The introduction to the text provides outputs of research of scholars who have dealt with similar problems. Research described in this text deals with evaluation of effectiveness of managers´ training and with methodology which would guarantee a considerable improvement in the quality of a manager’s work and work of his/her team. Further, work conditions in companies are evaluated, this being investigated by means of an interview and a questionnaire. It has been proved that training procedures make sense, that effectiveness enables all the components of creative activity to improve, however integration procedure developing not only divergent thinking but also convergent thinking has to be followed and not only quantity but also quality developed, attitudes also have to be changed and motivation strengthened. The company has to create atmosphere and conditions which support creativity. The most effective positive influence proved to be via support from a working group and by providing sources, further by increased rate of autonomy, and pressure, which however can be both of positive and negative nature. Rather a negative influence was shown in organisational obstructions and shortcomings, in conservatism, inflexibility and bureaucratism. At the end some recommendations are given, together with suggestions about how to train managers´ creativity, considering the differences in scope of work and conditions under which the work is carried out. 

Anahtar Kelimeler

• Creativity
• Innovation
• Divergent Thinking
• Convergent Thinking
• Heuristic
• Unstructured thinking

INNOVATION IN COMPANIES MAY BE INCREASED BY MANAGERS’ CREATIVITY TRAINING

Öz